Book report
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.
Why is the book relevant?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
What's in it for me?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book.
Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
The buzz on 37signals
We’re fortunate to have the press saying nice things about us. Basecamp received a BusinessWeek Best of the Web award in 2005 and 2006. A PC World review called Backpack “Tremendous.” Time Magazine named us one of the Net's rising stars.
Farhad Manjoo said “37signals’ Basecamp and Backpack are the future of software on the web” in this Salon.com cover story. Thomas Weber said “the best example [of online organizer tools] is a service called Backpack” in The Wall Street Journal.
Check out our products
You can find out more about our company, our ideas, and our products at our company web site. REWORK, our new business book, is also available now.