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Getting Real



Prastavana chapter 1

Getting Real kya hai?

Kya aap ek safal web-application banana chahte hai? To yehi samay hai vastavik hone ka.

Kyonki Getting Real ek tvarit, aasan aur buddhiman tarika hai software banane ka.

Getting Real ke Fayade

Getting Real behatar parinam deta hai, kyonki, yeh aapko vastavik avarodh se vyavhar karne pe majabur karta hai, na ki aapke us avarodh se jude hue vicharo se. yeh aapko vastavikta se vyavhar karne ko majbur karta hai.

Getting Real vastavik antrafalak banae ke liye karyatmakta aur asthayi pralekhan se aage chalata hai. Karyatmakta ek soch matra hai, jab ki, asli web-page ek vastavikta hai. Wohi hai jise aapke grahak dekhenge aur istemal karenge. Aur Getting Real aapko waha tak jaldi pahuchata hai jis chij ka matlab hai. Aur uska matlab hai ki aap software ka nirnay vastavikta ke aadhar par le rahe hai, na ki amoorta vichar ke aadhar pa.

Akhirkar, Getting Real Web-Based Software ke liye ek aadarsh drashtikon hai. Ab wah purane skooli tarike alipt ho rahe hai, jisme ek shipping software ko box me rakh diya jata hai, aur use sudharne ke liye ek ya do sal tak intejar karna padta hai.Isi tarha, doosare softwares ke mukable, web-applications ek adarsh vikalp hai jinhe aap rozana sudhaar sakte hai.Getting Real se aap in sabhi ka fayda le sakte hai.

Shaktishali Software kaise likhe

Shaktishali likhavat sankshipt hoti hai. Kisi vakyame anavasyak shabd nahi hone chahiye, kisi parichchhedme anavasyak vakya nahi hone chahiye, bilkul usi vajahse jaiseki kisi chitrame anavasyak rekhae nahi honi chahiye aue kisi yantrame anavasyak purje nahi hone chahiye. Iska matlab yah nahi hai ki lekhak sabhi vakya chhote rakhe aur sab vivranko tal de aur vishayki sirf ruprekha hi de, kintu har ek shabd kuchh kehna chahiye.

—William Strunk Jr. ki "The Elements of Style" me se


Jyada Vishal Nahi

Purana tarika: ek lamba, sattawadi aur swakendri karya-riti. Aur lakshanik parinam: vishal, bhuladene wala aur madhyamta se rista hua software.

Getting Real Nasht karata hai...

Ek mahan software banaye ke liye aap ke paas dhersara dhan, vishal dal ya lamba vikas charka hona avashyak nahi hai.yes sab chije ek susta, dhundhle aur badlavrahit application banane ki samagri hai. Getting Real ko iska sampoorna virodhi drashtikon chahiye.

Is Pustak Mein Hum Aapko Batayenge...

Hamari prathmikta vishal vicharo par hai. Hum aapko vistrut kut sanketo ya css ke chhalavne dal-dal mein nahi fasayenge. Hum prathmik vichar aur tatvo se hi jude rahenge jo Getting Real karyariti ko chalate hai.

Kya ye pustak aapke liye hai?

Agar aap ek upkrami, abhikalpak, kramadeshak ya vikreta hai, jo bade vicharo par kam karte hai.

Aap ne anubhav kiya hai ki purani ritiya ab karyakham nahi hai, kyuki aapke harek software ko cd-rom pe vibhajit karna padta hai har saal? Dher sare anukram vivaran? Har baar aapko naye sire se banana, prakat karna aur marodana padata hai? Aur nirantar yahi karya karna padata hai

Ya shayad aap abhitak furtile vikas ki sharuat mein nahi hai, parantu aap jyada gyan pane ke liye aatur hai.

Agar yeh sabhi chije aapse milti hai, to yeh pustak aapke liye hai.

Note:- Jaha yeh pustak web-application banane par jor deti hai, iske kai sare vichar non-software gatividhiyo ke liye bhi upyogi hai.Chhote dal, shighra moolroop likhai, pun:avrutti, aur kai dusare margdarshan jo yaha diye gaye hai, who aap ko vyavsay ke aarmbh ke liye, pustak likhane, web-site banane, album record karne ya dusari kai prarki gatividhiyo mein sahay karate hai.Ek bar aap jindagi ke kisi bhi ek pariman mein vastavik hote hai, aap dekhenge ki yeh sankalpana kitne vishal rup se vibhinn karyo me sahay karti hai.



37signals ke bare mein

Hamara Karyakhetra

37signals ek chhoti team hai, jo aasan aur karya-kendrit software banati hai. Hamare utpadan aapko sangthit aur suvyavasthit hone mein sahay karte hai. 3, 50,000 se jyada log aur chhote vyavsay apna karya sahi rup se karne ke liye hamare web-applications ka upyog karte hai. Wall Street Journal ke Jeremy Wag staff likhte hai ki, “37signals ke aasan, sundar aur sahaj upkaran yatana kaksh ke saman dikhane wale Outlook Screen ko sahi mayno mein software banate hai.” Hamare applications kabhi bhi aapko duwidha mein nahi dalenge.

Hamari Karya-Pranali

Ham mante hai ki, kai sari visheshtaon, buttono aur sambandhit jankariyon ki jarurat ki vajah se software ka istemal bahut hi jatil hota hai. Hamare utpadano mein in sari chizo ki kami jan-buj kar rakkhi jati hai, kyonki ham aise utpadan banate hai jisase aap apna kam apne khud ke aur ananddayi tarike se kar payein aur jo istemal mein aasan ho.

Hamare Utpadan

Is pustak ki prakashan tarikh tak, hamare paas 5 vyavsayik utpadan aur 1 vishal web-applications strot ka dhancha taiyar hai.

Basecamp aapki pariyojna prabandhan ki jimmedari aapne sire le leta hai. Vishal lekha-chitro, manohar rekha-chitro aur vistrut spreadsheets ki jagah base-Camp aapko sandesh patra, karya-suchi, aasan anusuchan, sangathit likhai aur sanchika ke vinimay ki suvidha uplabdh karata hai, aur ab tak lakho log is karya-pranali ko samrthan de chuke hai. Saloon.com ke Farhad Manjoo ne kaha hai ki, “Base-Camp web par software ke bhavishya ka pratinidhitva karata hai.”

Campfire aasan samuhik bat-chit ko aapke vyavsayik vatavaran mein avakash deta hai aur vyavsay ko samajane wale bhali-bhanti janate hai ki sahi samay par aur nirantar ki gayi samuhik bat-chit kitni mahatvapurna hoti hai. Paramparagat tvarit sandeshan 2 logo ki bat-chit ke liye upyogi hai, parantu 3 ya jyada logo ke liye ek hi samay par usaki sahay he bat-chit karana na-mumkin hai.

Backpack un duwidha mein dalne wale, kathin “aapani zindagi ko 25 aasan sopano se sangathit kariye” kahne wale, niji janakari ke vyavasthapako ka shreshtha vikalp hai.Backpack mein upalabdh, aasan panne, notes, karya-suchiyan aur koshkiya smaranpatra pratishtha ka vikalp mane jane wale utpadano ke varg mein ek anutha vichar hai. Wall Street Journal ke Thomas Weber ne kaha ki, “yeh usaki kaksha ka shreshtha utpadan hai” aur NewYork Times ke David Pogue ne ise “ sarva-shreshtha” vyavsayik upkaran karar diya hai.

Writeboard aapko likhane, vinimay karane, pun: avalokan karne aur mool-granth ko akele ya kisi aur granth ke sath tulana karane mein sahay karata hai. Yeh aapaki likhai ko 95% tak nasht karane wale purane shabd aantraprushthon ka ek taza vikalp hai. Daring Fireball ke John Gruber ne kaha hai ki, “Writeboard shayad meine dekha hua sabse shpasht aur aasan web-application hai.” Web-Guru Jeffrey Zeldman ne kaha ki, “37signals ke buddhimano ne ise bhali-bhanti kar dikhaya hai.”

Ta-da List aapaki sabhi karyasuchiyon ko ek-sath sahi tarike se sangathit karke aasani se uplabdh banata hai.fir chahe aap use apne paas rakkhen ya dusro ke sath aasan sangathan ke hetu baaten. Kamko aasan banane ka isese aasan tarika aur koi nahi ho sakta.ab tak aisi 10, 00,000 se jyada vastuon wali 1, 00,000 se jyada suchiyan ban chuki hai.

Ruby on Rails prasfutako ko dher sare, vishal strot wale web dhanche uplabdh karata hai, jis se unhe vastvik applications likhane mein sahayata milti hai. Rail aapke vyast karyabhar ko sambhalata hai jis se aap apne vicharo par apana dhyan kendrit kar paye. O’Reilly Publishing Empire ke Nathan Torkington ne is baat ka ek bahut pyara praman diya hai ki, “Ruby on Rails utkrusht hai. Ise istemal karana aisa lagata hai ki jaise aap koi kung-fu movie dekh rahe hai, jisme darjano kharab logo ka dhancha ek chhote naye aanewale ko harane ki taiyariyan karata hai, aur aakhirkar woh vibhinn kalpanashil tariko se us naye aanewale se maat khate hai.”

Aap hamari company aur hamare utpadano ke bare mein jyada jankari hamare website se paa sakte hai: www.37signals.com.



Chetavaniya, svatva tyag aur doosare purva-kram

Jara doosari baat ke liye, hamare kuch pratisad un shikayato ke liye jo ham pratidin sunate hai:

“Yeh taknik mere koi kam ki nahi hai.”

Getting Real ek aisi vyavastha hai jo hamare liye bhishan rup se karya karti hai.Uska matlab is pustak ke vichar prithvi ki sabhi pariyojanao ke liye upyogi nahi ho sakte.Agar aap koi shastra vyavasthapan kar rahe hai ya koi parmanu niyantran sanyantra bana rahe hai, kai karod grahako ke liye koi banking vyavastha bana rahe hai ya aur koi sankatpoorna jivan/vitt vyavastha bana rahe hai, to hamare vichar aapke liye kafi nahi hai.Aapko jyada purvopay autr vikalp dhoondhne hi chahiye.

Aur yeh jaruri nahi hai ki aap in sabhi chijo ka istemal kare ya kisi ka bhi nahi.Agar aap sampoorna vastavikata sweekar nahi kar sakte, lekin iske kuch vichar aise jarur honge jiska upyog aapko sampoorn samarth banate hai.

“Aapne is vichar ka avishkar nahi kiya hai.”

Hamne kabhi bhi yeh dawa nahi kiya ki hamne in takniko ka avishkar kiya hai. Kai sari sankalpanaye pahle se ek ya doosare parivesh mein hamare samne maujood hai.Kripya krodhit mat hoyiyega agar hamarr kuch margdarshan aapko kuch aise chij yaad dilaye jo aap pehle hi kisi webblog mein padh chuke hai ya ki 20 sal purva prakashit pustak mein padh chuke hai.Yeh chij hona poori tarah sambhav hai.yeh taknike kisi bhi roop se 37signals ke ananya adhikar mein nahi hai.ham aapko sirf bata rahe hai ki ham kaise karya karte hai aur kay hamare liye safal hua hai.

“Aap kafi Black and White avalokan lete hai.”

Agar hamara swar aapko jyada Know-it-allish lagata hai, kripya use bardasht kijiye. Ham sochte hai ki vicharo ko dhoondhle nahi parantu sushpasht tarike se pragat karana jaruri hai. Agar who thoda garvila ya uddand lagata hai, to lagane do.Ham “it depends…” kahne ki jagah uttejak bat kahna jyada pasand karenge.Nisandeh, kuch samay aise jarur honge jinme in vicharo ko aapko todana ya thoda khinchana padega.Aur hamari kuch yuktiyan aapke paristhiti ke anurup nahi hongi, us samay aap apka nirnay le sakte hai.

“Yeh meri company me karya nahi karega.”

Kya aap itne bade hai ki aap vastavikta ko nahi apana sakte? Jab ki Microsoft bhi ab vastavikta ko apnane laga hai.( Aur hame sandeh hai ki aap unse bhi bade hai.)

Agar aapki company paramparagat tarike se lambi-avadhi ki suchiyo par kam karati hai, phir bhi uske vastavik hone ke kai raste hai.Pehla kadam hai ki use chhote gano mein vibhajit karie. Jab kisi bhi karya mein bahot sare log jude hote hai, who kuch nahi kar paate. Aap jitne chhote honge, utni hi shighrata aur acche tarike se aap karya kar sakte hai.

Ham mante hai ki, isme kuch vikraykala ki jarurat ho sakti hai. Aapki khudki company ko vastavikta ki aur jane ke liye taiyar karie. Unko yeh pustak dikhaiye.unhe dikhayiye ki woh kaise vastavik parinam kam samy mein chhote dal se paa sakte hai.

Unhe samjayiye ki vastavik banana ek kam-khatarnak aur kam-nivesh wala, nayi sankalpana ko janchane ka sahi rasta hai.Dekhiye agar aap sankalpana ke praman ke taur par, chhoti pariyojanao ke matrutva ki jimmedari chhodkar parinam nirupan kar sakte hai.

Aur agar aap chipe rustam banana chahte hai to who bhi aap kar sakte hai. Kisiko kuch bhi mat bataiye aur sidhe parinam dikhayiye. Start.com ke dal ne microsoft vastavikta apanane ke liye yahi drashtikon ka sahara liya tha. Microsoft ke Techniqal Evangelist Robert Scoble ne kaha ki, “I’ve watched the start.com team work, They don’t ask for permission.” And “ They have a boss that provides air cover.And they bite off a little bit at a time and do that and respond to feedback.”

Microsoftke Start.comki ravangi

Badi kampaniome prakriyae aur meetings ek dhoran hote hai. Grahakke liye kya “sahi” chiz hai uske bareme sahmati tak pahuchneke sab ke uddeshke saath vishishtaoke aayojanme aur vivranke bareme trak karneme kafi mahinoka samay vyatit hot hai.

Sikudehue aavranwale softwareke liye yah shayad sahi abhigam ho sakta hai, kintu webke saath hamare paas ek aashchryakarak laabh hai. Sirf usko ravana karo! Upbhoktako hi yah aapko batane dijiye ki yah sahi chiz hai ya nahi hai, are aap use .x kar sakte hai aur agar aap chaho to wahi din use web par ravana kar sakte ho! Grahkke shabd se jyada koi shabd takatvar nahi hai-lambi lambi meetings aur tarkme padneki ichcchako rokke rakhe. Sirf usko ravana kaijiye aur aapki baat sahi purvar kijiye.

Kuchh bolna aasan hai par karma mushkil hai- iska matlab yah hai ki:

Aayojanme mahino lagana aavashyak nahi hai. Specs lekhanme mahino bitana aavashyak nahi hai- specski buniyyad jadi honi chahiye aur vikaske tabbakkeke dauran vivran spasht hona chahiye aur uski samiksha honi chahiye.Sabhi khule mudde bandh karneki kohshish na kare aur vikas shuru hone se pehle hare ek vivaranki puri chhanbin kare.

Kum vishishtae dale, kintu gunvattaukta vishishtae dale. Samagra nayi shuruaat aur dher sari vishishtaoke saath big bang abhigamke aapko aavashyakta nahi hai. Upbhoktaoko wo upyog kar sake utne byte sizeke lakshan dijiye.

Yadi isme chhote chhote bugs hai, to jaise hi aap atyant pramukh sthitiyo ko spasht kar le aise hi turant use ravana kijiye aur uske baad dhire dhire bug.xes ko webme ravana kijiye.Aap jitna hi jaldi upbhoktaki pratikriiya paa sakte hai utna aapke liye jyada achchha hai. Sabhi kahyal kagazpe achchhe lagte hai, kintu vyahvarme wah kam hi yogya paaye jaate hai. Kisi bhi vichar ke baareme jo galat hai aise buniyaadi mudde aap jitna hi jaldi jaanlete hai itna aapke liye jyada achccha hai.

Ek baar aap tvrase batate hai aur grahak ke prati pratrikriya dete hai,aap grahakke saath smpark sthapit kar paaoge. Yah yaad rahe ki uddesh, grahak jo chahte hai wah banake grahak ka vishwas sampadit karna hai.

—Sanaz Ahari, Program Manager Start.com, Microsoftke


Prarambhik Bindu chapter 2

Nyuntam Rachana

Aapke pratispardhi se kam karie

Paramparagat vivek kahta hai ki, agar aap apne pratispardhiyo ko harana chahte hai to aapko unse kam se kam ek kadam aage rahana hoga. Agar who x ka vyay kar rahe hai, aapko xx ka vyay karna hoga. Agar unke paas 20 hai, aapke paas 30 hona hi chahiye.

Is tareh ki ek kadam age rahene ke manyata wala shit-yuddh mrityu-chhor hai.Yeh ativyayi, rakshatmak aur peednonmadi tarika hai utpadan ka.Rakshatmak, peedanonmadi company kabhi bhi aage ka nahi sochti, who sirf piche ka hi sochati hai. Woh kabhi bhi netrutva nahi karti, woh sirf anukaran karti hai.

Agar aap anukaran karne wali company banana chahte hai, to aapko isi samay yeh pustak padhana chhod dena chahiye.

To phir kya karna chahiye? Jawab hai kam. Aapke pratispardhiyo se kam kariye unko harane ke liye.Aasan samsyaye hal kariye aur kathin samsyao ko dusaro ke upar chhod dijiye. Ek kadam aage rahne ki jagah, ek kadam piche chaliye. Jarurat se jyada karne ki bajay, jarurat se kam hi karie.

Is pure pustak mein ham kam ka matalab samjayenge, par shuruati samaj ke liye kam ka matlab hai:



Aap ki kya samasya hai?

Aapke khud ke liye software rachana kare

Software banane ka shrestha tarika hai, ki aap aapki samsyao ka samadhan karna shuru kare. Aap hi laksha-shrotagan honge aur aap jante hai ki kya jaruri hai aur kya nahi.Yeh aapko ek sahi shuruat karne mein sahay karega ek shreshth utpadan banane mein.

Pramukh chij jo hai yaha, who yeh hai ki aap ko samjana hai ki aap akele nahi hai jo yeh pareshani utha rahe hai. Kai sau/ hazar log aur bhi hai jo yahi samsya utha rahe hai. Wahi aapka bazaar hai. Kya yeh samjana aasan nahi tha?

Basecamp ki shuruat samasya se hi hui thi. Ek abhikalpana vyavasayi ke taur par hame ek aise aasan raste ki jarurat thi jisase ham hamare grahako se hamari pariyojanao ke bare me vichar-vimarsha kar paye.Hamne yeh karana hamare grahako ke ex-tranets ki madad se chalu kiye, jise ham manually sudhar karate the. Lekin hame har bar HTML ko Update karna thik nahi lagta tha, jiski wajah se hamari pariyojnaye hamesha basi lagti thi aur ham puri tarah se asangathit the aur hamare grahak bhi mushkil mein the.

So hamane doosare vikalpo ko khojna shuru kiya.Lekin sabhi tool jo hame mile who yato 1) who nahi karpate the jo ham chahte the, yato 2) unme kai sare upkaran the jo hame nahi chahiye the.( Jaise Ki, billing, strict access controls, charts, graphs..) Ham jante the ki shreshtha rasta hona hi chahiye, so hamne hamara khud ka rasta banane ka nirnay kiya.

Jab aap apni samsya khud hal karte hai, tab aap kisi aise tool ka nirman karte hai, jiske upar aapko garva hota hai.Aur garva hi who chabi hai. Garva matalab aap use sahi tarike se istemal karenge aur uski sahi dekhbhal bhi karenge. Aur doosaro ko bhi uske bare me garva mehsoos karane ha yahi sahi rasta hai.

Apne aapkihi khujliko khurachna

The Open Source vishwane yah mantra lambe arsese apnaya hai- who usko apni hi khujli ko khurachna kehte hai. Khule shrot nirmataoke liye , iska matlab yeh hai ki who jo ojar chahte hai wahi pate hai, aur jis tarahse uski delivery chahte he usi tarah se who pate hai. Kintu yah sidhdhant bahut gehra hai.

Ek naye upyog(application) ke nirmatake rupme aapko har din sekando chhotemote nirnay lene padte hai: nila ya hara? Ek tabil ya do? Sthir ya gatishil?Vifal kare ya firse lage rahe? Ham yah nirnay kaise karte hai? Yadi ismese kisi chizko ham mahtvapurna samajte hai, to ham shayad kisise puchhenge. Baki ki sari chizoke liiye ham anuman laga lete hai. Aur aise sab anuman, hamare yah applicationme ek boz kahda karte hai- dharnao-anumano-ka antatsambabdhit jal.

Ek nitmatake rupme, mai is chizse nafrat karta hu. Mai jo likh raha hu us appllicationme yah sare chhote chhote prashnoki jankari mera tanav badhati hai. Khule shrotke nirmataone , apni hi khujaliko khurachte hue, yah sahna nahi pada. Kyonki wah log apne aap hi apne upbhokta hai,islliye unhe jo niryan karne padte hai , usmese 90% nirnayo ke bare me wah sahi jawab jante hai. Mera manana hai ki , yah bhi ek wajah hai ki,log dinbharke codingke parishramke baad jab ghatr aate hai tab khule shrot par kam karte hai; yah aaramdayak hai.

—Dave Thomas, The Pragmatic Programmers

Aavashyaktase udbhavit

Campaign Monitorka udbhav hakikatme aavashyaktase hi hua tha. Kai salose ham uplabdh e-mail; marketing vilkalpoki gunvattase nirash the. Ek ojar x aur y karega, kintu kabhi z nahi karega, dusra y aur z karega, kintu wah x nahi kar payega. Is sthitime ham kaamyab nahi ho sakte.

Hamne apna karyakram spasht karne ka nirnay kiya aur hamari kalpanake email marketing ojarke nirman ke bareme socha. Hamne badi sabhantase yah tay kiya ki anya har vyakati jo kar rahi hai uske bareme ham nahi sochenge aur uske bajay aisi koi chizka nirman karenge jo hamara aur hamare grahakka jivan jyada aasaan banaye.

Jaiseki pata laga, uplabdh vikalpose ham akele hi naraj nahi the. Hamne softwareme kuchh suchar kiye jisse koi bhi designer uska upyog kar sake aur uske bareme baat karma shuru kar de. Chheh mahinese kam samayme, apne liye aur apne asiloke liye, email newsletters bhejne ke liye hajaro designers Campaign Monitorka upyog kar rahe the.

—David Greiner, founder, Campaign Monitor

Appko is par dhyan deneki aavashyakta hai

Jab aap koi kitab likhte hai, aap ke paas ek achchhi katha ke uprant bhi bahut kuchh hone chahiye.Aapme katha kehne ki ichchha honi chahiye. Aap kisi bhi tarah se angat rupse isme saamil hone chahiye. Yadi aap kisi bhi chiz ke saath do saal ya tin saal ya puri zindagi bitane ja rahe hai, to aapko iske bare me dhyan dena aavshyak hai.

—Malcolm Gladwell, author (from Malcolm Gladwellki A Few Thin Slicesme se)


Swanidhikaran

Bahari nivesh Plan B hai

Kafi naye shuru hone wale vyavsayo ki prathmikata bahari niveshako se nivesh prapt karna hoti hai. Parantu yaad rakhiye, agar aap bahari niveshako se nivesh prapt karenge to aapko unko bhi jawab dena hoga.Apekshaye jyada hogi. Niveshak aapna nivesh wapis pana chahte hai-aur who bhi twara se.Aur ek dukhad satya hai ki kai baar bahari nivesh utkrush utpadan ki prakriya me dhokha dete hai.

In dino shuruat ke liye aapko jyada nivesh ki avashyakta nihi hoti. Hardware kifayti hai aur dher sare shreshth software ni:shulk prapya hai.Aur karya karne ki lagan ki koi kimat nahi hoti.

Isliye who karie jo aap apne khud ke nivesh se kar sakte hai. Kada vichar karie aur kya jaruri hai aur kaya nahi woh nishchit karie. Dus ki bajaye teen logo ki sahay se aap kya kar sakte hai? Ek laakh daller ki bajay bees hazaar daller se aap kya kar sakte hai? 6 mahino ki bajay 3 mahino mein aap kya kar sakte hai? Agar aap apni din ki naukri chalu rakkhe aur sath me web-application banaye to aap kya kar sakte hai?

Nidhi ki kami rachanatmakta ko janm deti hai

Agar aap maryadit strot ke sath karya karenge to aap nidhi ki kami ka shuruat se hi aadar karna sikhenge.aur who ek acchi baat hai.nidhi ki kami ke karan hi navin marg ki rachana hoti hai.

Nidhi ki kami aapko apne vichar ko jaldi hi amli banane ko majboor karti hai-ek aur acchi baat. Aur parinamrup, pahle ek ya do mahine me hi aap ko malum ho jata hai ki aap sahi raah par chal rahe hai ya nahi. Agar aap sahi raah par hai, to aap jaldi hi swanirbhar ho sakte hai aur aapko bahai nivesh ki koi avashyakta nahi hogi. Agar aapka vichar aapko galat lagata hai, to aapko fir se ek baar shuruat karni hogi.aur is samay kamse kam aap jante hai ki kya galat hai aur kya sahi jo aapko karna hai. Aur aap ek safal shuruat aasani se kar sakte hai. Agar bahari niveshak bhi aapke vyavsay me shamil hai to bahar nikalna aapke liye kafi kathin hoga.

If you're creating software just to make a quick buck, it will show. Truth is a quick payout is pretty unlikely. So focus on building a quality tool that you and your customers can live with for a long time.

Do marg

[Jake Walkerne niveshkaroki punjise ek company shuru ki (Disclive) ) aur ek bina niveshkaroki punjise ki (The Show). Yaha wah dono hi margke bareme charcha karte hai.]

Sabhi samasyaoka mul punji batornahi nahi tha, kintu uske saath judi hui har chizme tha. Apekshae shajrupse jyada hoti hai. Log tankhwah lena shuru kar dete hai, aur abhipreran iska nirman karma aur uski bikri karneka hota hai, ya fir prarmbhik niveshkaroke lilye unki punji vapas jutane ke liye kuchh anya marg dhundhane padte hai.Pahli companyke bareme hamne, hamj jo the usse bhi kahi jyada bade paimane par kam karma shuru kar diya- aavashyakaki wajahse...

[ The Show ke bare me] hamko yah pata chala ki ham kam kimatke saath kahi jyada achchhi product de sakte hai, sirf uske liye jyada vakt chahiye. Aur hamane hamare khud ke paisoke saath yah jua khelaki log teji se jyada gunvatta ke liye intzar karne ko ichchhuk hai. Kintu company chhote paimane par hi ruki hui hai( aur waise hi aage rehne ki sambhavna hai).Aur tabhise , hamare wah pehle project ke bareme ham purna rup se vittiya vyavsthame swanirbahr hai. Hamare vikretaoki aur se sirf thode hi sarjanatmak shbdoke saath , hamako kabhi bhi hamare khud ke paise kamgirime laganeki aavashyakta nahi hui hai.Sirf itna hi nahi likin apeksh sirf aage badhne ki aur bikri karne ki nahi hai, kintu vikas ke khatir badhneki aur usmese aarthik laabh paaneka chalu rakhneki hai.

—A comment from Noiseme se tippani


Samay, aay-vyay aur lachilepan ki gunjaish niyat kare

Sahi samay aur aay-vyay nishchit karke prakat kare

Sahi samay aur aay-vyay ke sath prakat karne ka yeh sahi rasta hai: unhe nischit rakkhe.kabhi bhi kisi bhi samasya pe jyada samay ya paisa vyay mat kariye, unko kamse kam rakhne ki gunjaish dhundhie.

Ek mithya vachan is prakar se kaha gaya hai: ham sahi samy, sahi aaya-vyay aur sahi lachilapan nishchit kar ke prakat kar sakte hai. Yeh chij jyadatar kabhi sambhav nahi hoti aur agar hoti bhi hai, to gunvatta sahi nahi hoti.

Agar aap sabhi chijo ko nishchit samay aur aay-vyay me samavisht nahi kar pate, to gunjaish ko kam karie lekin nishchit samay aur aay-vyay ko badhaiye mat. Aap kabhi bhi kuch bhi badme jod sakte hai- badme hone wali chije avinashi hoti hai, aur abhiki hui sabhi chije asthayi hai.

Kuch utkrush chijo nishchit kiye huye lachilepan ki jagah kam lachilepan ke sath prakat karna kisi chij ko samanya star se prakat karane se jyadabehtar hai.kisi bhi chij ko aap samanya star par prakat karte hai kyunki aapko kisi jaadui samay, aay-vyay aur lachilepan ko prapt karna hota hai. Jaadu karna aap Houdini par chhod dijiye.aapko vastavik vyavsay karna hai aur vastavik utpadan karana hai.

Samay aur aay-vyay aur gunjaish ko nishchit karne ke faayde is prakar hai:

Hamari salah: gunjaish rakhie. Kharab utpadan karne se aadha utpadan karna behtar hai.(is ke baare mein jyada baad mein.).

Ek,do,tin…

Koi bhi project karyakramse ek saal pichhe kaise reh jata hai? Ek saath ek hi din.

—Fred Brooks, software enginner aur computer vigyani


Dushman Banaiye

Ladai pasand karie

Kai baar aapka application kaisa hona chahiye yeh janane ka shreshth rasta hai ki pahele yeh jaaniye ki woh kaisa nahi hona chahiye. Aapke application ke dushman ko pehchaniye aur aap sahi raste pe prakash daal payenge.

Jab hamne pariyojana vyavasthapan ke software ki rachana karane ka nirnay kiya, ham jante the ki Microsoft Project is kshetra me ek Gorilla saman hai. Aur us Gorilla se darne ki bajay hamne use ek abhiprerak ki tarah liya. Hamne tay kiya ki Base-camp kuch alag hoga, ek virodhi pariyojana.

Hamane jana ki pariyojana vyavasthapan charts, graphs, reports aur statistics ke baare me nahi hai- yeh sampark ke baare me hai. Yeh kisi pariyojana vyavasthapak ke ucchh sthan par beith kar pariyojana ke dhanche ke prasaran ke baare me bhi nahi hai.yeh sabhi ke ek sath uttardayitwa lene aur pariyojana ko safal banane ke baare me hai.

Hamare dushman pariyojana aadeshak aur usme darar dalnewale Tools the. Ham pariyojana vyavasthapan ko prajatantratmak banana chahate the-jisme har koi usaka ek hissa ho( Grahak Bhi). Pariyojana behtar hoti hai jab har koi uske vyavahar ka samuhik swamitva leta hai.

Jab yeh Writeboard ke bare me aaya tab ham janate the ke waha dher sare utkrusht upakarano wale pratiyogi hai. Isliye hamane “ no fuss “ drashtikon pe jyada bhaar dine ka nishchay kiya.hamane ek aisa application banaya jisase log vicharo ko aasani se baant aur sangathit kar paye, unhe anichhniy upkarano se vyarth kiye bageir. Aur jo bhi ichhniy nahi tha, use hamne bahar hi chhoda. Aur prakat hone ke sirf teen mahine paschyat hi ek laakh se bhi jyada Writeboard banaye gaye.

Jab hamne Backpack ke upar shuruat ki tab dhancha aur kathin niyam hamare dushman the.logo ko unki jankari ko unke apane tarike se rachane ki samarthata honi chahiye-naki kisi bhi purva-sanrupit antrafalak ya jaruri Form ki prachurta mein.

Dushaman hone ka ek adhilabh aapko yeh milta hai ki aapko ek saf sandesh milta hai ki aapko kaunsi Marketing paddhati istemal karni hai. Logo ko virodh se uksaya ja sakta hai. Aur woh utpadan ko dusaro ke sath tulana karke bhi samjate hai. Chune huye dushman ke sath aap logo ko woh suna sakte hai jo woh sunana chahte hai. Iske dwara we aapke utpadan ko sirf acchi tarah se aur twarit samjenge hi nahi, aapka samarthan bhi karenge. Aur yeh dhyanakarshan aur lagan ko prajwalit karne ka ek sarvashreshth rasta hai.

Aur ab in sabhi baato ke alawa yeh bhi avashyak hai ki aap paratiyogita se jyada abhibhoot na ho. Dusare utpadano ka ativishleshan karake aap apni vaicharik pragati ko badhit karate hai. Ek najar daliye aur fir aapke apne avalokan aur vicharo par aage badhiye.

Netaka anusaran mat karo

Marketers ( aur sabhi manavi) neta ka anusaran karneke liye achchhe talimbadhdh hai.Sahaj vrutti yah hai ki spardha ke liye kya chal raha hai wah khoj lena aur uske baad usse jyada achchha karne ki koshish karna- jo kimkat me aapke saath spardha kar raha hai aise aapke pratispardhise jyada sasta dena , ya gatime spardha kar rahe pratispardhi se jayada jaldi dena. Samasya yah hai ki, ek baar grahakne kisi ek ki baat sun li hai aur wah juthko manane laga hai , tab grahak ko usme badlav lane ke liye samjana, wah galat tha aisa usko swikar karane ka samjane ke barabar hai. Aur who khud galat the aisa swikarna logoko pasand nahi hai.

Uske bajay appko use alag chiz kehni chahiye aur shrotao ko yeh samjana chahiye ki aapki baat , abhi who log jo baat maan rahe hai , usse jayada mahatvapurna hai. Agar aap spardha me tej hai, to aapki kimkat kam honi chahiye. Agar who aarogya ki baat chala rahe hai to aapko sanukulta ki baat chalani chahiye. Sirf x/y dhari par rakhke “ Hamari product sasti hai” wohi nara nahi lagan chahiye, kintu abhi jo baat kahi ja rahi hai, usse purna rup se alag ek sachchi baat aapko batani chahiye.

Seth Godin, lekhak/udyog sahsik (from Be a Better liarme se)

Mahtvpurna samasya kya hai?

Apne aapko mushibat me dalne ka ek atyant tvarit marg yeh hai ki aapke pratispardhi kya kar rahe hai wah dekhna. BlinkList me hamare yaha yeh baat vishesh rup se sach hai.Jab se hamane shuruaat ki hai, anya 10 social bookmarking sevae shuru hui hai. Kuchh logone , ek ek vishishtake saath vistrut tulna ke saath online spreadsheet generate karna shuru kiya hai

Halanki, yeh baat kisiko bhi bahut hi jald khatam kar shakti hai. Uske bajay, hamne bade paimane par dhyan kendrit kiya aur apne aapko hi yeh sawal puchhne lage ki , jise ham sulzana chahte hai wah atyant mahtvapurna samasya kya hai au rise ham kaise sulza sakte hai.

—Michael Reining, co-founder, MindValley & Blinklist


Yeh atyadhik nahi hona chaiye

Aapaki lagan-ya usaki kami-prakashit hogi

Aapki application jitani kam hogi, utni hi woh behtar hogi. Use chhota aur chalane me aasan rakhiye taki aap us riti ka sahi anand utha sake.

Agar aapki application aapko uttejit nahi karati, to kuch galat jarur hai. Agar aap us par sirf aamdani ke liye hi karya karate hai to who jarur hogi. Usi taur pe aap apani application pe jitni lagan se karya karenge, aakhari parinamtup utpadan utana hi behtar hoga. Log chhipa hua sandesh samaj sakte hai.

Utkantha

Designme , jaha , jab kai baar arth sapekshrupse vivadaspad ho ya atyant mushkilrupse gahan ho, utkantha ki upsthiti se jyada bahut kam chize spasht aur saral bani rehti hai. Kisi productki design aapko prafulit karti hai ya fir aapko nirutsah karti hai to bhi yeh sahi hai; koi bhi sthitime jis haathone use nirmit kiya hai uske bhavnatmak niveshko nazarandaaz karna mushkil hai.

Albatt, utsah atyant sahaj rup se aavirbhav pamta hai, kintu udasinta bhi itni hi spasht hoti hai.Yadi aapki pratibadhdhtame , aap jo kaam kar rahe hai iske liye utkantha nahi hai, to ek aisa shunyavkaash peda hota hai jise chhupana mushkil hai , chhe aapne kintni hi aakrshak ya vistrut design banayi ho.

—Khoi Vinh, Subtraction.com

Bekari

Is samay amriki vyapar vastav me koi vichar ko viksit karna, usko laabhdayak banana , wah labhdayak hai tab tak uski bikri karna aur uske baad usme se bahar nikal jana ya fir vaividhyikaran karna hai. Usme sirf sab chizo ko chush lene ki baat hai. Mera khayal yeh tha ki: baking ka maja lijiye, aapki bred beche, logo ko yeh pasand hai, jyada beche. Bakery ko chalu rakhe , kyonki, aap achccha khana bana rahe hai aur log khush hai.

—MacKaye, Fugazike sadashy aur Dischord Records ke sah-malik
(from Salon.com People | Ian MacKaye)


Chhote Rahiye chapter 3

Kam Samuh

Aapaka kad jitna chhota hoga, badalav utna hi aasan hoga

Uddeshya jitana vishal hoga usaka disha-parivartan utana hi kathin hoga. Yeh vyavasayik diniya mein bahari duniya jitana hi yatharth satya hai.

Web-technology ke liye badalav aasan aur kifayati hona hi chahiye. Agar aap badlav tvara se nahi kar sakte to aap us pratiyogi se harenge jo use kar sakta hai.isiliye aapko kam samuh ki khoj karni padegi.

Samuh in chijo se badhata hai...

Samuh in chijo se kam hota hai...

Kam samuh aapko twarit disha-parivartan me sahay karata hai.Aap pratikriya de sakte hai aur sudhar kar sakte hai. Aap acche vicharo par dhyan kendrit kar sakte hai aur bure vicharo ko chhod sakate hai. Aap apane grahako ko sun sakte hai aur unhe pratiuttar de sakate hai.Aap nayi takaniko ka anukulan abhi hi saadh sakte hai.

Misal ke taur par, ek aisi chhoti kam samuh wali company ka anuman kariye, jisane kam software aur kam features wale utpadan ka nirman kiya hai. Aur doosari taraf aisi bade samuh wali company ka nauman kariye jisake pas suchak rup se jyada software aur jyada features wale utpadan hai.Aur fir sochiye ki koi Ajax jaisi nayi taknik ya Tagging jaise naye dratikon irjat hote hai. Kaun apane utpadan ko us badalav ke liye twara se rupantarit kar paayega? Jyada Software aur jyada features wale utpadan wala dal ya kam software aur kam features wale utpadano wala dal jo apani jarurato ke karyo par hi dyan-kendrit rakhata hai.

Beshak kam samuh wali company apane utpadano ko bazaar ki maang ke sath anukul karane ke liye behatar sthiti mein hai. Jyada samuh wali company abhi tak un badalavo ke baare mein soch-vichar hi karti rahengi aur unko apani lambi karyariti se pasar karengi jab ki kam samuh wali company who badalav kar chuki hai. Jyada samuh wali company jabtak apana rasta tay karegi, kam samuh wali company usase do kadam aage badh jati hai.

Chust, Durust aur kam samuh wale vyavasay apane sampoorna vyavasay dhanche, utpadano, upakaran dhanche aur vikriyata paddhati ko aasani se badal sakte hai.Woh galatiya kar sakte hai aur unhe aasani se sudhar sakte hai.woh apani prathmiktaye, utpadan aur dhyan kendra badal sakte hai. Aur sabse avashyak, voh apka dimag badal sakta hai..



Apane badalav shulk ko ghataiye

Badlav ke avarodh ko ghatate huye lachilapan prapt karie

Badlav aapka shreshtha mitra hai. Badalav jitana mehanga hoga, aap usako uitana hi kam apanana chahenge. Aur agar aapke pratiyogi aapase jyada twara se badalav kar sakte hai, to who aapke liye ek bahut bada nuksan hai. Agar badalav bahut mehange ho jayenge, to aap tik nahi paayenge.

Chhota rehna aapko yeh mamle mein bahut sahayata karta hai. Kafi kam laagat ke sath badalav pana ek chij hai jo chhote dalo ko aasani se prapya hai, parantu bade dal use kabhi nahi paa sakte hai. Aur is baat pe bade log chooto se jalate hai. O chije badalane mein bade dalo wale sangathano ko kai hapte lagate hai, wohi chij chhote dal wale sangathan ek din mein badal sakte hai.aur yeh laabh beshkimati hai. Kifayati aur twarit badalav chhote vyavasayo ke liye gupta shashtra saman hai.

Aur yaad rakhie: duniya ki sari nidhi, sare log aur shreshth prachar bhi woh kushalata kharid nahi sakte jo aapko chhote rahane se prapt hoti hai.`

When it comes to web technology, change must be easy and cheap. If you can't change on the fly, you'll lose ground to someone who can. That's why you need to shoot for less mass.

Udbhav

Udbhav chapalta ke buniyaadi sidhdhantome se ek hai, aur wah shudhdh jaduse sabse karib hai. Udbhavit gundharma taiyar ya nirmit nahi hote hai, wah to baki ki puri vyavasthke gatishil parinamki wajahse swayam aakar lete hai. “Udbahv” shabd, sattarvi sadi ke Latin shabdse aaya hai, aur uska matlab akalpniya ghatna ke arthme hota hai. Aap iske liye aayojan nahi kar sakte ya karyakram nahi bana sakte, kintu, aap aisa mahol kahada kar sakte hai , jaha aap use hone dete hai aur usme se fayda uthate hai.

Udbahv ka prashisht udahanaran, pakshiyoki vartoonkme hai. Computer simulationme teen saral niyamoka upyog kiya ja sakta hai(“ek dusre se na bhide” ke anurup) aur achnak aapko who jis tarah se nabhme avrodhose marag banate hue saujanyapurnasupse layme aage badhte jaate hai usi tarah ki ek atyant jatil vartnuk dekhne ko milegi.Aisi koi bhi pragatishil vartnuk(Jaise ki kisi avrodhke aaspaas wohi aakar ko sudharna) niyamo me spasht nahi ki gayi hai, wah to vyavsthki gatividhiyomese udbhavit hoti hai.

Pakshi simulation ki tarah, saral niyam, jatil vartnuk ki aur le jate hai. Jyadatar rashtro me tax ke kannon ki tarah, jatil niyam, murkhtapurna artnuk ki aur le jate hai.

Kai samanya sortware nirman prathaome , udbhavit vartnukki kisi bhi tak ko khatam kar dene ki ek simavarti asar dekhne milti hai. Yogya star tak pahuchne ke mahad prayas –kisi chizko spashtrup se bandh dena- antarkriyao aur sambanchoke avkaash aur vyap ko kam kar deta hai, jo ki udbhav ka hi shrot hai. Pakshiyoke udaharanme, jaiseki ek achchhi designwali vyavasthme, antarkriya aur sambamdh hi rasprad artnuk ko janm dete hai.

Ham jitna hi kathor rup se kisi chiz ko baandhke rakhte hai, utna hi kam avkaash sarjnatmakta ke liye , udbhavit upay ke liye bach pata hai. Fir who, usko thik tarah se samajne se pehle hi jarooratoko tay kar dene ho, ya aparipakvarup se samhita ko yogya star par le jane ki koshish ho, ya antim upbhokta ko vyavsthaka upyog karne se pehle hi jatil navigation aur kamgiriki sthiti tay karna ho, parinam ek hi aata hai; udbhavit ghatnaoko sawarnewali swasch,safaidar vyavasthke bajay ek atyant jatil aur murkhtapurna vyavastha.

Usko chhota rakhe. Usko saral rakhe. Usko aakar lene de.

—Andrew Hunt, The Pragmatic Programmers


Teen Sipahi

Version 1.0 ke liye teen logo ka dal banaiye

Aapake application pratham version ke liye sirf teen logo ke saath shuruat karie. Yeh ek jaadui aank hai jo aapko avashyak manav-shakti uplabdh karayega aur fir bhi aapko saral aur furtila bane rahane dega. Toh fir aapk ek developer, ek designer aur ek sweeper ( someone who can roam between both the worlds) se shuruat kijiye.

Ab yeh tay hai ki, itane kam logo ki sahay se application banana ek chunauti hai. Lekin agar aapane sahi dal chuna hai, toh woh fayademand hai. Buddhiman logo ko anant sansadhano ki jarurat nahi hoti. Woh niyantrano ke saath chunauti par kaam karte hai aur aapani rachanatmakta se samsyao ka hal dhundh lete hai. Aapaki manav-shakti ki kami aapko thode kam vyapar ki bhet degi shuruati karyavyavahar ke dauran-par woh thik hai. Yeh aapko aapki prathmiktaye twara se dhundh nikalne mein sahayrup hongi. Aur aap dusari chinta chhod kar aasani se nirantar sancharan kar sakte hai.

Agar aap apane version one ki rachan teen logo ki sahay se nahi kar sakte to aapko naye logo ki jarurat hai ya fir aapki aapke version ko chhota banana chahiye. Yaad rakhie: aapke shuruati version chhota aur kada rakhana koi buri baat nahi hai. Usaki sahay se aap ko jaldi pata chal jayega ki aapka vichar kitna sahi hai, aur agar woh sahi hai to aapko rachana ke liye ek saf aur aasan aadhar mil jayega.

Metcalfeka niyam aur project teams

Team ko jis had tak sambhav ho, us had tak chhoti rakhe.Metcalfeka niyam, ki, sandeshvyavhar padhdhtika mulya, kariban, padhdhtike upbhoktaoki sankhyake square ke jitna badhta hai, ka ek Upsidhdhant hai ki jab project team ki baat ho, team ki karykshamta, team ke sadshyoki sankhya ke square se kariban vyasta hoti hai. Mai yah manne laga hu ki 1.0 product release ke liye, tin log ki team yogya hai…. Aap team me jitney aadmi ko jodne ka soch rahe hai, wah sankya kam karne ka shuru kare, aur uske baad kuchh aur logo ko kam kare.

—Marc Hedlund, ke nivasi sahsik O'Reilly Media

Sancharpravah

Sanchar badi team se chhoti team me jyada saralta se badhta hai. Yadi kisi project me aap ek hi aadmi hai, sandeshavyavhar saral hai. Sanchar ka sirf ek hi marg aap aur grahk ke bich hai. Jaise jaise project me logo ki sanklhya badhti jati hai, halanki, aise hi sanchar ke marg ki sankya bhi badhti jati hai. Wah logo ki sankyame badhotari ke hisab se nahi badhti hai, wah logo ki sankyake square ke hisab se gunakme badhti hai.

—Steve McConnell, Chief Software Engineer at Construx Software Builders Inc.
(from Less is More: Jumpstarting Productivity with Small Teams)


Nidhi ki kami ko apanaiye

Niyantrano ko aapko rachanatmak sujhav dene dijiye

Aapko kabhi bhi kuch bhi santoshkarak nahi milta. Nahi santoshkarak samay. Nahi santoshkarak nidhi. Nahi santoshkarak log.

Yeh ek acchi baat hai.

In kamiyo se uttejit hone ki bajay inhe apanaiye. Unhe aapki margdarshak banane dijiye. Nidhi ki kamiya hi aavishkar ko janm deti hai aur aapko kendrit hone par majboor karti hai. Isliye unhe hatane ki bajaye unhe aapke adhilaabh ki tarah istemal karie.

37signals jab Basecamp bana raha tha, hamare samane dher sari kamiya thi. We had

Hamane bhi “Paryapt Nahi“ wale vishado ka anubhav kiya. Isliye hamne hamari Plate ko chhota rakkha. Us tarike se ham usake upar kuch rakh paye. Hamane bade kary liye aur unhe chhote hisso me baant liya aur ek samay par ek karya hamne kiya. Ham ek ke baad ek kadam badhate gaye aur hamne jaise aage badhate gaye variyata prapt ki.

Usane hame rachanatmak suljano ko dhundhane par majboor kiya. Hamane hamesha kam software banakar hamare badlav ki laagat ko ghataya. Hamane logo ko avashyak upkaran uplabdh karaye jisase woh apani samasya apane tarike se hal kar paye-aur ham fir raste se hat gaye. Samay bhed aur antar ne hame hamare aadan-pradan me jyada karyaksham banaya. Aamne –samane milane ki bajay hamane ananya rup se IM aur e-mail se baat-chit ki jisane hame sidhe hi mul baat par aane ko majboor kiya.

Nidhi ki kami kai baar chhupa hua adhilabh hoti hai. Sahas punji, lambe nirmochan chakra aur twarit vyaya ko bhul kar usake sath kam karie jo aapake paas hai.

Rog ka pratikar karo

"Sundarta nasht karna” ko sambhavatah “ rog ke lakshan” ke rup me jyada achchhi tarah nirupit kiya gaya hai, jaiseki kisi chhod par lagi fug dhire dhire badhti hai aur product ki jo sahi chiz hai usko kharab karti hai aur uske ras ko sukha deti hai. Albatt, rog ke rakshan ka lakshan antim samaymaryada ko sankuchit karna hai. Yah, uske amlikaran me lagne wale samayke pramanme aise lakshnko nasht karneme parinamit hoga. Kai baar aisa hot hai ki sabse jyada upyogi lakshan amlikaranme sabse jyada samay lete hai. Is tarah se rog aur antimsamaymaryada ka sanyojan softwareko aisi sthiti pradan karta hai jaisa ki ham jante hai aur hame pasand hai, jo ki binupyogi lakshnoke dher sare samuh ke bane hote hai.

—Jef Raskin, author (from "Why Software Is the Way It Is")


Swatva Banaiye

DVyaktigat aur mitratapurna vyavahar se apne aap ko badi companiyo se alag banaiye

Dher sari chhoti company bade hone ka dikhawa karane ki bhul karti hai. Jaise ki woh unke chhote kad ko ek durbalata manti hai jo dhankana chahati hai. Yeh bahut buri baat hai. Chhota hona bahut fayademand ho sakta hai, khas kar aap jab safal baat-chit karana chahte hai.

Chhoti company kam aupcharikta, kam adhikaritantra aur jyada aazadi ka anand utha sakte hai. Smaller companies are closer to the customer by default. Isaka matlab hai ki woh grahak se jyada sidhe tarike se sampark kar sakte hai. Agar aap chhote hai, to aap parichit vani ka prayog kar sakte hai. Your site and your product can have human voice instead of sounding like a corporate drone. Chhote hone ka matlab hai ki aap apne grahako se baat kar sakte hai, unse aap achet nahi hai.

Chhoti companies me antarik baat-chit mein bhi adhilaabh hote hai. Aap aupacharikta ko dhokha de sakte hai. Waha kathin karyariti aur dhersari anumatiyo ki koi avashyakta nahi hai. Vyavahar se juda har koi khulkar aur pramanikta se apane vichar bata sakta hai. Vicharo ka yeh anant prawah chhote hone ka ek sabse bada adhilabh hai.

Gauravpurnarupse,spashtrupse satyapurn bane rahe

Bhale hi aap[ aisa mante hki aapki companyme karmachariyoki tadat ke bare me ya aapki offers ke bareme atishyokti karne se grahak bhramit ho jata hai, kintu, chatur grahak ,vastavme aap jise chate hai vaise grahk hamesha hi satya jaan lege- apni antahsfurnase ya nishkarshse.Vidambanyuktarupse, mai bhi bhutkalme aise hi safed juth ka hissa raha hu, aur aisi koi bhi paristhiti kabhi bhi aisi sthitime parnimit nahi hui ki jo vyapar ke liye sabse aham hai: jo sevae offer ki ja rahi hai uski sahi jarroratwale logo ke sath arthpurna, lambe aur paraspar labhdayi sambandh. Usse achchha to yeh rehta ki, gauravpurnarupse, spashtrupse , company ke vastvik kad aur vyapke bare me satyapurna rahe hote.

—Khoi Vinh, Subtraction.com

Bilkul kisi bhi vakt

Chahe aap kisi bhi vyapar me ho, achcchi grahak seva , kisi bhi grahk dwara hamesha ki gayi sabse badi vinnanti hogi. Ham jo sevaoka upyog kar rahe hai, iske liye ham maang rahe hai, to fir aisa jyu sochna chahiye ki hamare grahak alg kisam ke hoge? Shuruaatse hi, hamne, unke jitney bhi sawal ho ya jitni bhi bar ho, hamare saath sampark karne ka grahakoke liye hamne saral aur pardarshi rakha. Hamari website par hamne ek toll-free number diya, ki jo hamare mobile phones par calls forward karta hai. Aur hamare business cards par ham sab hamare mobile numbers dete hai.Ham hamare grahakoko yeh bharpurvak batate hai ki, unki kisi bhi samasyake liye wah kisi bhi samay par hamara sampark kar sakte hai.Hamare grahak yeh vishwas ka aadar karte hai aur kisine bhi yeh seva ka kabhi durupayog nahi kiya.

—Edward Knittel, Director of Sales and Marketing, KennelSource


Prathmiktaye chapter 4

Bada vichar kya hai?

Aapke avedan patra ke baare me ek binduvalokan shpasht kare

Aapka application kya karya karta hai? Vastavikta mein woh kya hai? Aaap koi abhikalpana ya kutlekhan ki shuruat kare usase pahele aapko aapke utpadan ka uddeshya janana avashyak hai-usaka avalokan. Bada sochiye. Yeh kyu vidhyaman hai? Kya ise usake saman dusare utpadano se alag banata hai?

Avalokan aapke nirnay ko margarshan dega aur aapko susangat raste par rakkhega. Jab bhi aap duvidha me pade, tab sochiye, "Are we staying true to the vision?"

Aapka avalokan sankshipt bhi hona chahiye. Ek vidhan hi vichar ko samajne ki liye kafi hona chahiye. Hamare harek utpadan ka avalokan is prakar hai:

Misal ke taur par, Basecamp ke liye hamara avalokan tha ki “ Project management is communication. “ hamari yeh dradh soch thi ki kisi bhi pariyojana me safal sampark se samuhik swamitva, yogdan, nivesh aur shakti prapt hoti hai. Isase har koi saman tarike se n uddeshya par karya karta hai. Ham jante the ki agar Basecamp ise paripurna karta hai to baaki sabhi chije apane aap sahi karya karengi.

Is avalokan ke dwara hamane Basecamp ko jitana jyada ho sake utana khula aur pardarshi rakhane ka prayas kiya. ampark ko Firm me hi niyantrit karane ki bajay hamane grahako ko bhi abagim diya. Hamane agya ko ke bare me kam aur sabhi hissedar hissa le sake us baare me jyada socha. Hamara avalokan hi woh karan hai jisase hamane charts, graphs, tables, reports, ats, and spreadsheets ko bahar chhoda aur messages, comments, to-do lists and file sharing ko samaya.

Whiteboard darshan

Andy Hunt aur mine ek bar debit card transaction switch likha. Ek mahtvapurna aavashyakta yeh thi ki debit card ke upbhoktaka ek hi vyachar uske khate me do baar lagu nahi kiya jana chahiye. Dusre shabdome, chahe kisi bhi vifalta ki sthiti shayad udbhavti hai to bhi, galti ka swarup aisa hona chahiye ki, bhale hi kisi vyavhar ki prakriya na ho, kintu, kisi vyavhar ki dubara prakriya nahi honi chahiye.

Isliye, hamne apne sahbhagi writeboardpe bade akshrome likha: Upbhogta ke pakshka dosh.

Isliye, hamne hamare donoke bichke whiteboard par bade akshar me likha: Upbhoktaoke laabh me galti ho. Usme karib adha darzan aur sidhdhant jode. Samyuktrupse, yeh sabhi baate , kisi bhi jatil nirman me jatil nryanme upyogi margdarshan dete rahi.Samyuktrupse, yeh niyamone, hamare application ko mazboot antrik susangta di aur kafi bahya satatya diya.

—Dave Thomas, The Pragmatic Programmers

Mnatra banayie

Sangthnoko margdarshaksanket chahiye. Unko ek ruprekha chahiye, karmachari jab har din subah uthata hai tab use pata hona chahiye ki wah kyu kam par jar aha hai. Aisi rurekha sankshipt aur madhur honi chahiye aur usme sabhi chize samavisht honi chahiye: Aap ka astitva kyu hain? Aapko kya abhiprerit karta hai? Mai usko Mantra kehta hu- aap ka astitva kyu hai iska nrupan karnewale tin ya char shabd.

Guy Kawasaki, author (from Make Mantra)


Prachin suchana ki avhelana kare

Bade se chhote par karya kare

Ham suchana ke piche pagal the

Shafalta aur santosh vistaar me.

Lekin safalata hi woh chij nahi hai jo aapako suchana me se milegi. Aapako usame rukav, matbhed, beithak aur vilamb bhi milenge. Yeh chije aapke manodasha ko hani kar sakte hai aur aapki safalata me badha ban sakti hai.

Kitani baar aapane apane aap ko kisi abhikalapan ya kisi kutlekhan tatva me pure din ulajha paya hai? Kitani baar aapane yeh anubhav kiya hai ki jo badhat aapko mili hai woh vastavik nahi hai? Aisa hi hota hai jab aap purani suchana par dhan kendrit karte hai. Purnatawadi banane ke aapko kai mauke mileng to use baad me karie.

Apne shirshak ke vistar ke bare me pehle hi shaptah me chinta mat kare.Apko safalta ka sunehra rang pane ke liye dushre hi saptah me kil gadne ki jarurat nahi hai. Tisre saptah me apko “Submit” button ko tin pixels bhi dahini baju sthanatar karne ki avashyakta nahi hai. Chijo ko sirk banaiye aur istemal karie. Aur unhe karyanvit karie. Aap use baad me sudhar aur sampurna kar sakte hai.

Suchana apane aap drashya hoti hai jaise aap jo banate hai use istemal karate hai. Kise jyada dhan dena chahiye woh dekhiye. Aap ko khudbakhud anupasthit chij ka ehsas ho jayega. Aur aap aapke raste ke rodo ka pata laga payenge kyuki woh nirantar aapke raste me aayenge. Wohi samay hai jab aapko usape dhyan dena hai, usase pehle nahi.

Vivaranme dosh

Mai kuch drawing classes karne ke baad, vastav me sidha “nirupan me sahi raho” siddhantme lag gaya. Yadi aap vivran ko sidha hi nirupit karna shuru karte ho, to aap nischit reh sakte ho ki drawing vifal rahega.Vastav me aap jo mukhya baat hai use hi chhode ja rahe ho.

Uske baad aap rang purna shuru kar sakte ho, jo ki chitrame pran purnewali baat hai. Aap sirf tin tone ke saath shuru kare(halka, madhyam,ghera)Isse aapko rang ki zaayn wal chitra milega. Uske baad, aapke chitra ke har hiss eke liye aap tones ki punah jaanch kare aur usko lagaye. Pura chitra bhar jaye tab tak aap aisa karte rahiye. (bar bar karne ki jaroorat padti hai).

Bade se chhote tak jayie. Hamesha.

—Patrick Lafleur, Creation Objet Inc. (from Signal vs. Noise)


Samasya jab aati hai tabhi us par dhyan de

Jo samasyaye abhi tak aayi nahi hai un par aapka samay vyarth mat karie

Agar aap jante hai ki woh chij karne me aapko do saal lagenge to aapko 100,000 vaparashkaro ko abhi chhantne ki chinta karane ki jarurat hai?

Do Agar abhi ke liye aapko sirf teen kramadeshako ki jarurat hai to aapko aanth kramadeshako ko kary par kahane ki jarurat hai?

Do Agar aap ek saal tak do top-of-line servers se karya kar sakte hai to aapko baarah servers ki jarurat hai?

Use paar kare

Log jyadatar apana kafi samay un samasyao ko suljhane me vyatit karate hai jo abhi tak aayi hi nahi. Aisa mat karie. Gaurtalab baat hai ki, hamane Basecamp grahako ko vidheyak dene ki kshamata ke bageir hi pragat kiya tha. Jaise ki utpadan ka vidheyak chakra masik hai, hamare paas use banane ke liye 30 dino ka samay tha. Hamane us samay ko jaruri samasyao ko hal karane me istemal kiya aur, pragat karane ke baad, hamane videyak par karya kiya. Usane sahi tarike se karya kiya (and it forced us into a simple solution without unnecessary bells and whistles).

Jab tak aapko jarurat nahi hoti chijo ko karane ke liye pasina mat bahaiye. Atirikt rachana mat karie. Hardware aur System Softwares ko jarurat ke hisab se badhaiye. Agar aap ek ya do hapto me dhire chal rahe hai to woh duniya ke ant saman nahi hai. Imandar baniye: apani grahako ko samjaiye ki aap badhati hui kathin samasyao ka samana kar rahe hai. Woh shayad isase romanchit nahi honge parantu aapaki shpashtvadita ko jarur sarahenge.

Aadhar pankti: sahi samay par sahi nirnay karie jab aapke paas vastavik suchana prastut hai. Is bich aap twarit dhyan chahne wali chijo par dhyan de paayenge.



Sahi grahako ko chuniye

Aapake application ke liye sthayi bazzar dhundhiye aur us pa hi dhyan kendrit karie

Grahak hamesha sahi nahi hote. Satya yeh hai ki aapko aapke application ke baare me kaun sahi aur kaun galat hai woh nishchit karana padega. Acche samachar yeh hai ki interenet sahi logo ko dhundhana pehale se aasan banata hai.

Agar aap sabko khush rakahne ka prayas karenge to aap kisi ko bhi khush nahi rakh paayenge

Jab hamane basecamp banaya tab hamane hamre vikray madhyam ke liye design firms ko chuna. Hamare bazaar ko is tarike se chhota karane par, hame lagan wale grahako ko akarshit karane me sahayata mili. Jo hamare utpadan par sahi tippani kar sakte hai. Aapki application kisake liye jyada abhipret hai woh janiye aur unhe khush karane par dhyan kendrit karie.

Hamara sabse shreshtha call

Campaign Monitor ko chustarupse sirf web design market tak hi simit rakhne ke dhyey ka hamara nirnay hamara shrestha call tha. Usse ham kaun se lakshan vastav me upyogi hinge wah spasht kar sake aur usse jyada mahtvapurna rupse kaun se lakshan ko chhod dene hai wah ham tay kar sake. Logo ke chhote samuh ko lakshyankit karne se ham nahi sirf jyada grahakoko aakarshit kar sake, kintu, hey sabhi grahkoki jaroorate ek sman hai, jo hamar kaam jyada aasan karta hai. Campaign Monitor me aise kai bharpue lakshan hai, ki jo web designer ke siva baki ke logo ke liye nrupyogi rahenge.

Ek mahtvpurna market ke upar dhyan kendrit karne se , aapke software ki prasiddhi karns kafi sral ho jata hai. Ab jab hamare paas ek kafi spasht vrag hai, who jaha bhi bar bar online hote hai , ham waha , vigypan kar sakte hai, unko shayad rasprad lage aise lekh prassidh kar sakte hai, aur hamari product ke aaspaas ek samuday khada kar sakte hai.

—David Greiner, founder, Campaign Monitor


Baad mein chhantiye

Aapako chhantane ki samasya abhi tak nahi hai

"kya mere avedan patra ka map tabhi milega jab hazaro log use istamal karne lagenge?"

Ha, jaanate hai kya? Jabtak woh sahi me nahi hota tabtak intezar karie. Agar aapke paas vishal praman me log upalabdh hai jo aapki application pe jyaada vajan daal rahe hai to fir kya chaiye!!! Woh ek fuli hui samasya hai. Jyadata abhibhoot karane wali web-application kabhi bhi us sthan par nahi pahuch pati. Aur agar aap fir bhi atibharit hona shuru karate hai, woh jyadatar sabkuch-ya-kuch nahi wali sthiti nahi hoti. Aapake paas fir bhi samasya se anukulan karane ka aur use suljhane ka samay rahega. Aur atirikt, aapke paas jyada vastavik mahiti rahegi jise aap pragat karane ke baad un khetrao ko badhava dene ke liye istemal kar sakte hai jinhe badhava milna chahiye.

Misal ke taur par, hamane Basecamp ko ek saal tak ek server par istemal kiya. Kyunki hamane aise aasan dhhanche ko chuna tha ki use karyanvit karane me hame sirf ek hapta laga. Hamane koi 15 baxo ke gucchhe ke sath shuruat nahi kithi aur hamane chhantane ki chinta me mahine nahi bitaye the.

Kya hamane koi samasya ka anubhav kiya? Kuch. Par hamane jaana ki jyaadatar samsyaye jisaka hame darr tha, jaise ki brief slowdown, yeh grahako ke liye koi jyaada badi baat nahi thi. Jitane aap logo ko loop me rakkhenge aur imandar rahenge, woh utani hi jyaada samajdari dikhayenge. Punaravalokan karane par ham kafi khush the ki “ ek nipun dhaancha” taiyar karane me hamane mahino ki deri nahi ki hai.

Shuruat me, chhantane aur Baira Prakshetragruh ki bajay ek arthpurna aur sthayi utpadan banae ko apani prathmikata banaye. Ek asadharan avedan patra banaye aur jab bade pemane me shafalta mil jaye tab age kya karma hai us bare me sochiya. Ya fir aap aisi chijo par takat, samay aur paisa vyay karenge jo kabhi nahi hoti..

Maane ya na maane, badi samasya chhantana nahi hai parantu chhantane ki jarurat ke bindu tak pahuchana hai. Pratham samasya se pahale dusari samasya nahi aayegi.

Kisibhi sthitime aapki punahmulakat tay hai

Hakikat yeh hai ki, hare k ki vyap ki samasyae hoti hai, koi bhi apni design aur architecture ke har pehlu ki dubara mulakat liye bina shunya se lekar kai laakh upbhoktao tak apni sevao ko haath nahi dhar sakta.

—Dare Obasanjo, Microsoft (from Scaling Up and Startups)


Abhimit Softwaren banaye

Aapake application ki tarafdari honi chahiye

Kuch log bahes karate hai ki software ajjeywadi hone chahiye. Woh kahate hai ki vikasak ke liye upakaran ko niyantrit karana ya usaki avhelana karana ahankar hai.woh kahate hai ki software hamesha jitane jyada ho sake utane lachile hone chahiye.

Ham manate hai ki aisa kehana badtamizi hai. Shreshth software ka avalokan hota hai.shreshth software ki tarafdari hoti hai. Jab koi bhi software istemal karata hai, woh sirf upkarano ko nahi, drashikon ko bhi dekhata hai. Who avalokan ko bhi dekhata hai. Apana avalokan nishchit karie aur usake saath hi chaliye.

Aur yaad rakhie, agar unhe aapaka avalokan pasand nahi aata, unake liye dher sare avalokan uplabdh hai.un logo ke piche kabhi mat bhagiye jinhe aap kabhi khush nahi rakh paate.

Usaka shreshth udaharan original wiki design hai. Ward cunningham aur unke mitro ne wiki ke aise kai sare upkaran janbujh kar hataye the jo bhootkal me pralekhan sahyog ke liye adarsha aur avashyak mane jate the. Pralekhan ke harek badlav ko kisi khas vyakti ke liye karne ki bajay, unhone swamitva ke aabhasi nirupan ko kafi had tak hataya. Unhone us tatva ko abhiman rahit aur samay rahit banaya. Unhone nirnay liya ki tatva lekhan kisane aur kab kiya hai woh avashyak baat nahi hai. Aur usane sara antar kiya. Yeh nirnay samanata ke mat ko sahayrup tha aur Wikipedia ki safalata ka chhabirup ang tha.

Hamare application ne bhi saman rasta apanaya hai.woh harek ke liye har chij banane ka prayatna nahi karati. Unaka ek thaath hai. Woh aise grahako ti talash karate hai jo sahi mayno me hissedar hai. Woh aise logo se baat karate hai jo sahi mayano me hamar avalokan baante hai. You’re either on the bus or off the bus.



Upkaran ka chunav chapter 5

Apurna,murkh nahi

Apurna utpadan banaiye, murkh utpadan nahi

Web-application ke vikas me “everything but the kitchen sink” drashtikon se sawdhan rahiye. Aapake sabhi uchit vicharo ka nash karie aur parinam ke taur par aap apake utpadan ka ek murkh version taiyar karenge. Aapko chahiye ki aap ek apurna par kada prahar karane wala utpadan banaye.

Jo vastav me avashyak hai usase jude rahiye. Acche vicharo ko nakshit kiya ja sakta hai. Take whatever you think your product should be and cut it in half. Upkarano ko tab tak chhantate rahiye jab jak aapke paas sabse avashya upkaran bachein. Aur is ise firse karie.

Basecamp ke saath hamne sirf Message Section se shuruat ki thi.ham janate the ki woh application ke hyadya saman hai, isliye hamane kuch samay ke liye milestones, to-do lists aur dusari chijo ki avhelana ki. Isane hame hamare bhavishya ke nirnayo ko vastavik vaparash adharit banaya.

Chhote aur chhalak application ke saath suruat karie, aur use thoda tanavpurna banane dijiye.



Usaka koi matlab nahi hai

Sirf avashyaktaye

"Apne ye kyon nahi kiya ya apne woh kyon nahi kiya?" wale sawal ke liye hamara priy jawab hamesha yahi hai: "kyunki iska koi matlab nahi hai" yeh vacha un sabhi chijo ko ekkattha karata hai jo utpadan ko mahan banati hai. Jiska matlab hai use pehchanana aur baaki ko chhod dena.

Jab hamane Campfire ko pragat kiya tab hamane use pratham istemal karane wale logo se kuch aise sawalo ka samana kiya:

"Kyon wakt har 5 minute pe hi mohar lagata hai? Kyoun wakt batchit ki har rekha par mohar nahi lagati?" ?” Answer: usaka koi matlab nahi hai. Kitani baar aapko baatchit ko second ya minute ke hisab se janchane ki jarurat hoti hai? Beshak 95% baar nahi.5 minute stamps paryapt hai kyonki kuch bhi usase jyada karane ka koi matlab nahi hai..

"Ham dhatt, tircha aur rangin prarup chat me istamal kyon nahi karte?" Answer: usaka koi matlab nahi hai.agar aapko koi baat par vajan dena hai to vishvasi CAPS LOCK key istemal karie ya kuch’s rakkh dijiye. In upayo ko atirikt software,tech support, processing power, or have a learning curve ki jarurat nahi hai. To aasan baatchit me adhik prarup ka koi matlab nahi hai.

"Kyon aap hume nahi batate kul sankhiyan logo ki ise kamare mein diye gaye samay par?" Uttar: Yeh tika koi mane nahi rakhti. Sabhi ka nam suchi mein mojhud hai so app janete hai ki kaun mojhud hai, par kya asamtatha paida kar sakti hai 12 ya 16 log? Yadi apaka vyavahar nahi badalta, phir koi bat nahi.

Kya yeh chije hona acchha hai? Avashya. Par kya woh avashyak hai? Kya sahi me unka koi matlab hai? Bilkul nahi.aur isiliye hamane unhe chhod diya. 1. Sarvottam abhikalpak aur sarvottam kramadeshak woh nahi hai jinke pas sarvottam Kaushal hai, ya furtili ungliya hai, ya jo Photoshop me ya unki pasand ke karya parivesh me kamal kar sakte hai, ye woh log hai jo nirnay le sakte hai ki kya mayne nahi rakhta. Aur aise hi sahi abhilabh banate hai..

Kafi sara samay jo aap vyatit karate hai aisi chijo par jinka koi matlab nahi hai. Agar aap aapka karya ghata sakte hai aisa soch kar ki usaka koi matlab nahi hai, to aa aisi utpadan kshamata paa sakte hai jo aapne kabhi sochi bhi nahi hai.



Na se shuruat kare

Upkarano ko karyanvit hone ke liye kada karya karaye

Murkh ki bajaye apurna utpadan banane ka rahasya na kehana hai.

Harbaar jab aapk kisi upkaran ko apanate hai, aap jaise ki ek baalak ko god le rahe hai.aapko aapke baalak ko pure ghatana chakra me ghumana padta hai. (e.g. design, implementation, testing, etc.) aur ekbaar aap us upkaran ko apna lete hai aapko usase juda rehna padata hai.pragat huye hue upkaran ko grahako se wapis lene ka prayas karie, aur dekhiye ki woh kaise gussa hote hai.

Yes-Man mat baniye

Harek upkaran ko apnane se pahele kathin parishram karaye. Harek upkaran ko apane aap ko sabit karane dijiye aur batane dijiye ki woh uttarjivi hai. Yeh “ Fight Club “ ki tarah hai. Aapko sirf aise hi upkarano ko ginati me lena chahiye jo andar aane ke liye teen din tak pratiksha kar sakte hai.

Isliye aap na se shuruat karate hai.harek upkaran ka anurodh jo hamare paas-ya hamse aata hai use pehle hamari na milti hai. Ham sunate hai par pratibhav nahi dete.suruati jawab “ abhi nahi” hi hota hai. Agar us upkaran ka anurodh baar-baar hamare paas aata hai tab ham sochate hai ki ab yeh gehari soch ke layak hai. Tabhi, aur tabhi, ham us upkaran ko vastavik rup se ginati me lene ki shuruat karate hai.

Aur aap un logo ko kya kahte hai jo aapke dwara unke upkaran ke vichar ko maane na jane ki shikayat karate hai? Unhe yaad dilaiye ki unhe application sarvapratham kyu pasand aata hai. “Apko who pasand hai kyonki ham na bolte hai. Apko yeh pasand hai kyonki yeh 100 aur chize nahi karti. Apko yeh pasand hai kyonki yeh har samay har kisiko prasann karne ki koshish nahi karti.”

“ Hame hajaro lakshan nahi chahiye”

Steve Jobsne koi swatantra record label logo ko iTunes Music Store ke bare me ek chhoti si Rajuaat di. Log jab apne haath uthakar “ Kya yeh chalta hai(x)?”, “ Kya aap (y) jodne ki yojna bana rahe hai?” aisa keh rahe the tab maine mare din bhar ki manpasand ukti kahi. Antme Jobsne kaha,” Pratiksha kare pratiksha kare- aapke haath niche rakhe. Suniye: iTunes jo rakh sakta hai aise umda lakshnoke bare me aapke paas hajaro vichar hai. Jo hamare paas bhi hai.Lekin hame hajaro lakshan nahi chaiye. Wah to kurup ho jayega. Sabhi chizo ke bare me haan kehne me koi navinta nahi hai. Woh to Atyant mahtvpurna lakshno ke siva sabko na kehne me hai.”

—-Derek Sivers, president and programmer, CD Baby and HostBaby
(from Say NO by default)


Gupt laagat

Naye upkaran ki laagat ko jhanchiye

Agar upkaran “na” wale saray ko paar bhi kar leta hai, aapko usaki gupt laagato ko janana jaruri hai.

Misal ke taur par, upkaran ki kamiya dhundhane ka prayas kare.( i.e. feature that leads to more features) hamare paas Basecamp me meetings tab ke anukulan ke liye anurodh aaya tha. Jab tak aapko usako najdiki se nahi jaanate aapko yeh bahut aasan lagata hai. Un dusari chijo ke baare me sochiye jinaki meetings tab ko shayad jarurat ho sakti hai: sthan,shamay,jagah,log,email invites,calendar, ekikaran, samarthan documantation etiyadi. Ye varnan karne ki jarurat nahi hai ki hame unnati sambandhi Screen shots, karya ke shart, madadgar panne, etiyadi badalne padenge. That’s not to mention that we’d have to change promotional screenshots, tour pages, faq/help pages, the terms of service, and more. Apko pata chale usse pehle apka ek samanya vichar gambhir shirdard me parivartit ho sakta hai.

For every new feature you need to...



Kya aap use sambhal sakte hai?

Aisa kuch banaiye jiska aap vyavasthapan kar sakte hai

Agar aap koi sambandhit kramadesh pragat karate hai to kya aapke paas aisi system hai jisase aap accounting aur payouts ko sambhal paaye. Shayad aapko kuch aisa karana chahiye ki aapko har mahine logo ko cheque banakar bhejane ki jarurat na pade, aur woh unke sadasyata shulk ke samane jama rashi paa sake.

Kya aap 1 gb space ni:shulk uplabdh kara sakte hai sirf isliye kyoki google aisa karata hai? Shayad aapko chhote 100 mb se shuruat karani chahiye ya fir sirf shulk wale sadasyo ko space uplabdh karayein.

Mul rekha: aise utpadan banaye aur sevaye uplabdh karaye jiska aap vyavasthapan kar sake. Wade karana aasan hai. Unhe nibhana utanahi kathin. Yeh nischit kare ki aap jo kuch bhi kar rahe ho woh aisa ho jise aap vastavik rup se sambhal paaye- sangathan, karyaniti aur aamdani ke aadhar par.



Manaviy upay

Samanya sankalpana ke liye software banaye aur logo ko unke khud ke hal dhundhane ke liye utsahit kare

Logo ke upar samjhote mat laadiye. Usaki jagah par aapake software ko aasan banaye taki harkoi upne upay khud dhundh paaye.logo ko utana dijiye jo unke liye unaki samsya unke tarike se suljhane ke liye atirikt hai. Aur fir path se hat jaiye.

Jab hamane Ta-da list banaya hamane janbuj kar kafi chijo ko nahi rakkha. There’s no way to assign a to-do to someone, there’s no way to mark a date due, there’s no way to categorize items, etc..

Hamane tool ko saaf aur bhibhad rahit banaya jisase log khud rachanatmak ban paaye. Logo ne dhundh liya ki samsyao ka samadham apane tarike se kaise karana hai. Agar wog tarikh dalana chahte to woh to-do item ke samane sirf ( due:April 7,2006) daal pate the. Agar woh category dalana chahate to woh item ke samane sirf [Books] daal pate the. Aadarsh hai? Nahi. Anant rup se lachila hai? Ha..

Agar ham kisi khas pardishya ko sambhalane ke liye software banate hai to woh baki sabhi chijo ke liye upyogi nahi rahega jab woh chij laagu nahi hoti.

Do Aisa shreshth kayra kare jo aap samasya ke mul ke sath kar sakte hai aur fir ek aurr ho jayiye. Log aapke samanya dhanche me se khudke upay aur ruchiya dhundh lenge.



Upkaran ke anurodh ko bhul jaiye

Aapke grahako ko aapko yaad karane dijiye ki kya avashyak hai

Grahako ko harek chij chahiye. Woh aapko upkarano ke anurodho se pareshan jarur karenge. Hamare utpadan manch ko dekhiye; upkaran anurodh *category* dusaro ko hamesha vishal antar se harati hai..

Ham sunenge “Ek chotta atirik Lakshan” ya “yeh muskil nahi ho sakta” ya “Kya use jodna asan nahi hoga” ya“use shirf kuch pal hi lene chaiye use bheter dalne me” ya “agar apne ise jod diya to me apko esa hi dugna dunga” ke bare me aur ityadi

Beshak anurodh ke liye ham logo ko jimmedar nahi manate. Ham use utsahit karate hai aur ham woh sunana chahate hai ki woh kya kehana chahate hai. Jyadatar chije jo ham hamare utpadano me milate hai woh grahak anurodh se bahaar hoti hai.Par hamane jaise pahele kaha ki, aapaka pratham jawab na hona chahiye. To aap in sabhi anurodh ka kya karate hai?Aap unhe kaha sanchayit karate hai? Aap unaka vyavasthapan kaise karate hai? Aap ye sab nahi karate. Aap sirf unhe padhate hai aur fir nasht kar dete hai.

Ha, padhiye, nasht karie aur bhul jaiye. Yeh sunane me jara kathin lagata hai par unme jo avashyak hai woh baar-baar aapke paas ata rahega. Wohi hai jinhe aapko yaad rakhana hai. Wohi sahi rup se avashyak hai. Harek anaurodh ko jhanchane aur sanchayit karane ki chinta mat karie.aapke grahako ko aapki smruti banane dijiye. Agar woh sahime yaad rakhane layak hai, to wo aapko tab tak yaad dilate rahenge jab tak aap use bhul na paye.

Ham is nishkarsh tak kaise pahuche? Jab hamane Basecamp ko pragat kiya tab hamane harek bade upkaran anurodh ki jhanch ki. Jab woh anurodh kisi aur ke dwarar punaravartit hota tha ham use khas nishan se alag karate the (II or III or IIII, etc).hamane nishchit kiya ki ham ek din in sabhi anurodho par vimarsha karake jo avashyak hai un par karya karenge.

Par satya hai ki hamane un par fir kabhi bhi dhyan nahi diya.hamako malum tha ki agala karya kya hai kyuki hamare grahak use hame baar-baar yaad dilate rahete the. Waha koi sarani ya vishleshan ki koi jarurat nahi thi kyuki sara karya vastavik samay par ho raha tha. Agar aapko rojana yaad dilaya jaye to aap kya avashyak hai woh kabhi bhi nahi bhulenge.

Aur ek baat: kyuki kuch log anurodh kara rahe hai usaka matlab ye nahi ki aap usaka anukulan kare.kai baar yeh behtar hai ki aap na kahe aur aapke utpadan ke avalokan ko jaari rakkhe.



Hold the Mayo

Logo ko puchiye ki unhe kya nahi chahiye

Jyadatar software sarvekshan aur anusandhan prashn logo ki jarurat ke adhaar par hote hai. “What feature do you think is missing?” “If you could add just one thing, what would it be?” “What would make this product more useful for you?”

Sikke ka dusre pehlu kya hai? Kyo aap logo se puchete nahi ki hai ki wah kya chahete hai? Yaddi aap ek vishetayein nikal de, who kay hoga? Kya aap istemal nahi karte? Aapke raste me kya jyada ata hai.

Jyaada usaka jawab nahi hai.kaibaar sabse bada anugrah aap grahako ke liye kar sakte hai ki kuch anavshyak chijo ko bahar chood de.

Na kehne me se navinta aati hai

[Innovation] Ham galat raste par na jaye yeh sunischit karne ke liye aur bahut jyada karne ki koshish se bachne ke liye, 1000 chizo ko na kehnese navinta aati hai. Ham hamesha hi kaun se naye bazaar me dakhil ho sakte hai iske bare me hi sochte rehte hai, kintu na kehne se hi aap vastav me jo mahtvapurna hai wohi chizo par dhyan kendrit kar paoge.

—Steve Jobs, CEO, Apple (from The Seed of Apple's Innovation)


Agargamanchapter 6

Saral software ki taraf gati kare

Saaf kare aur doharaye

Saral sofware gatishilata paaneka, aapke dal ko sangathit karane ka aur anavashyak vicharo ko nasht karane ka shreshth rasta hai. Yeh pratham din se hi aapki pratham prathmikta honi chahiye.

Kam karana, mahitiya chhodana aur laghupath apanana thik hai, agar usase aap saral software ki aur twara se badh pate hai. Ek baar aap waha pahuch jate hai, to fir aapko aage kaise badhana hai usaka ek suchak pariprekshya milega. Stories, wireframes, even html mockups, are just approximations. Saral software hi vastavik hai.

Vastavik saral software se har koi sahi samaj aur talmel ke nikat hota hai. Aap naksho aur parichhedo ke bareme hone wale garm vivado ko taaliye kyuke aakhirkar woh kuch kaam ke nahi hote. Aap jaanenge ki woh hisse jinhe aap chhota manate hai wo sahime sangin hai.

Vastavik chijo se vastavik abhikriyaye milati hai. Aur aise hi aap satya tak pahuchate hai.

Sahi chiz sammti ki aur le jati hai

Jab ek juth ekhlashpurna kya hai wah dhundhne ke liye nikal padega, to jo wah log purn vyapwali sahi chiz ke bare me sich rahe honge to hi uske bare me unke abhiprayme samanvay ka valan rahega. Albatt, yadi who log ruprekha taiyar kar rahe hai ya vichar kar rahe hai, to wah sammat nahi honge. Kintu aap sahi chiz ke bare me kam shuru karenge, aapka valan sammati ki or hoga.

—Christopher Alexander, Professor of Architecture
(from Contrasting Concepts of Harmony in Architecture)

ASAP ki dishame kam kare

Mai aisa nahi manta ki mai kabhi bhi software project me samil raha hu- bada ya chhota-ki jo karyakram, kimat ya upyogita ke bare me safal raha ho aur jo aayojan aur charchvicharna ke lambe arse se shuru hua ho aur usme koi vikas na hua ho. Jo anavasyak hai ya jo amlikaran ke patra nahi hai aise lakshan ki shodh karneme kimati samay ka durvyay karna bahut hi saral hai aur kabhi kabhi to yeh ramuj jaisa ban jata hai.

Yeh baat vikas ke sabhi star par lagu hoti hai aur “ vastav me kuch sahi laao” yeh ek sirf mantra ban gaya hai.Wah samagrtaya pure project ko lagu nahi hota hai, wah kam se kam , jisme se application nirmit ki jati hai aise chhote ghtako ke vikas me lagu hota hai.

Yeh baat vikas ke sabhi star par lagu hoti hai aur “ vastav me kuch sahi laao” yeh ek sirf mantra ban gaya hai.Wah samagrtaya pure project ko lagu nahi hota hai, wah kam se kam , jisme se application nirmit ki jati hai aise chhote ghtako ke vikas me lagu hota hai.

—Matt Hamer, developer and product manager, Kinja


Saaf kare aur doharaye

Karya punaravartan hai

Usaki pratham baar hi sahi hane ki apeksha mat karie. Application ko bade hone aur aapse baat karane dijiye. Usako apana aakar badalane aur failane dijiye. Web-based softwares ke sath ship perfection ki koi jarurat nahi hai. Antrafalak ki rachana kijiye, use istemal karie, vishleshan karie aur firse shuruat kijiye.

Harek chij ko fauran sahi karane ki aasha rakhane ki bajay, punaravruttiya karyariti aapko suchi nirnay karane me sahay karati hai jaise aap agae badhate hai. Atirikt, aap ek karyaksham aur saral, twarit application prapt karenge kyuki aap harek chij ko pehale se hi sahi karane ka prayas nahi kar rahe hai.aur parinam rup aap ko vastavik pun:suchana aur vastavik margdarshan milata hai ki kisko aap ke dhyaan ki jarurat hai.

Punaravrutti aapko mukti pradan karati hai

Pratham prayatna me aapko purnata par lakshya rakhane ki jarurat nahi hai kyuki aap janate hai ki baad me aap yeh karane wale hi hai. Aap pu:mulakat karane wale hi hai yeh jaanana mahan abhiprerak hai jisase aap vicharo ka mulya jhaanch sakte hai.

Shayad aap mujse jyada hoshiyaar hai

Shayad aap mujse kahi jyada hishiyaar hai.

Yeh sampoorna rup se sambhvit hai. Halanki, yadi aap anya jyadatar logo ke jaise hi hai, meri Tarah, tab aapko aap kya nahi dekh sakte aur mehsood nahi kar sakte aur sparsh nahi kar sakte uske bare me kalpna karne me mushkil hogi.

Manvi, paryavaran ki chizo ke prati samvedname atyant achchha hai. Jab baagh gharme ghus aata hai to kaise bhaybhit hona wah ham jante hai, aur vinashak pur ke baad kaise safai karna who bhi ham jante hai.Durbhagyavash, ham bhavi ke aayojan ke bare me atyany bhayanak hai, hamari kriyao ki asar ko janane ke bare me bhi ham kachche hai aur jo sahi agrimtae hai uske bare me bhi ham pichhde hue hai.

Shayad aap aisi vyakti hai, joy eh sab aapke dimag me rakhte hai. Usse koi frak nahi padta.

Jaha ham hare k vyakti web ka upyog karti hai aisa anuman karte hai aise, web 2.0 , hoshiyaar nirmataoko yeh manviya najakat ka unke liye upyog karne ki tak deta hai. Kis tarah se? Jab kuch karne ka abhi bhi vakt hai, tab, who jo soch rahe hai, wah upbhoktaoko batane ki suvidha dekar.

Aur yeh antim vakya yeh spasht karta hai ki aapko kyun is tarah se nirmit karna chahiye aur aap kis tarah se uski shuruaat karna chahenge.

Aapki baat sahi rup se rakhiye. Yeh sunischit kare ki aapki sab chize kam kar rahi hai.Uske baad shuru kijiye aur usme sudhar kijiye. Koi bhi hamare sab jitna hoshiyaar nahi hai.

Seth Godin, author/entrepreneur


Vichar se amalikaran tak

Brainstorm se rekhachitra se HTML coding tak jaye

Vastavik hone ke liye ham yeh karyariti apanate hai:

Unmad

Vicharo ko badhaiye. Utpadan kya karya karega? Basecamp ke liye hamane hamari khudki jarurato ko dekha. Ham pariyojana ke sudharo ko darj karana chahate the. Ham grahak bhi hissa le aisa chahate the. Ham janate the ki pariyojana ke milestones hote hai.ham lekhagaro ko kendrit karana chahate the taki log purane tatvo k bhi aasani se punravlokan kar paye. Ham ek bada chitra pana chahate the, ek kendrit avalokan ki hamari sabhi pariyojanao par kya ho raha hai. Ek sath , wo purnanumane, aur kucch aur, hamari niv hai.

Yeh samay umada aur kurkuri vistrut suchanao ke baare me nahi hai. Yeh bade sawalo ke baare me hai. Yeh program kya karna chahta hai? Hame kaise pata chalega ke wo hamare liye upyogi hai? Vastav me ham kya banana wale hai? yeh sab unche vicharo ke baare me hai, chhoti charcha ke baare me nahi. Yeh samay par un suchanao ka koi bhi matlab nahi hai.

Kagazi nakashe

Nakashe twarit, gande aur saste hai aur aap isi prakar ki shuat chahate hai. Karyakram banaye, use janche. Bakse, Ghera, Rekha. Aapke vicharo ko aapke mastishk se bahaar nikal kar kagaz par utariye. Yeh samay par lakshya sankalpana ko ek kacchi antrafalak abhikalpana me badalana hona chahiye. Yeh pura samay prayogo ke baare me hai. Isame koi bhi jawab galat nahi hai.

HTML screen taiyar kijiye

Wah vishista ke liye html vrutant banayie( ya vibhag ya flow, yadi wah jyada uchit ho).Kuch sahi baat rakhiye, jisse hare k vyakti dekh sake ki wah kaisa dikhta hai.

Basecamp ke liye, hamne pehle “post a message svreen” kiya, uske baad, “edit a message screen”, aur yaha se wah aage badha.

Abhi koi programming code na likhe.Sirf html aur css me mock-up taiyar kijiye. Amlikaran baad me aata hai.

Use code kare

Jab mock-up achchha dikhe aur paryapt aavasyak upyogita nirdisht kare, tab aage badhe aur programming-code plug-in kare.

Yeh sampoorna prakriya ke dauran, lavchik rehne ka yaad rakhe aur bahuvidh uchcharano ki apeksha hai.Yadi wah kshatigrast hai to, Kisi bhi nischit ravangipatra step ko nikal den eke liye aur fir se shuruaat karne ke liye aap ko mukta rehna chahiye.Kai baa raise hi chakra se pasar hona swabhavik hai.



Jyaada adar na kare

Chhoti suchanaye nishchit kare taki aapke grahako ko woh na karana pade

Aapka samana ek kathin nirnay se hai: har panne par ham kitane message rakkhe? Aapki pratham ruchi yeh kehana ho sakti hai, “Chalo ise ek tarjih bana le jaha log 25, 50 or 100 me se chunav kar sakta ho.” Woh ek aasan rasta hai. Firbhi. Nirnay karie.

Ati aadar karana kathin nirnayo ko taalane ka rasta hai

Aapke shreshth rasta chunane ki nipunata istemal karane ki bajay, aap use grahako ke upar chhod rahe hai.aisa ho sakta hai ki yeh unko ek anugrah saman lage par aapk unake liye is tarah vyastata badha rahe hai ( aur yeh nischit hai ki woh kafi vyast hai). Grahako ke liye anant vikalpo wale preference screen ashirwad nahi parantu abhishap hai. Grahako ko har umada kurkuri suchana ke bare me sochana padana nahi chahiye- yeh bhaar un par mat laadiye jabki woh aapki jimmedari honi chahiye.

Ati aadar dusht hai kyuki woh jyaada software banwate hai. Jya ada vikalpo ko jyaada kutlekhan ki avashyakta hoti hai. Aur aapko atirikt parikshan aur abhikalpana bhi karani padti hai. Aur aap kabhi nahi dekhe gaye ho aise ati aadar wale antrafalko ki rachana karenge. Eska matlab hai chupe hue microphone jiske bare me apko andaza nahi hai: tuta hoa naksha, Avaksh chorang, anokhe prushthankan ke Mudde, etiyadi

Aahawan karie

Aapke grahako ke badale aasan nirnay karie.wohi hamane Basecamp me kiya hai. Har panne par message ki sankhya 25 hai. Samiksha panne par aakhari 25 items hai. Messages ulate kalanukramik aadesh me vargikrut hai.5 sabse nayi pariyojanaye dashboard par dikhayi gayi hai.waha koi vikalp nahi hai. Woh jaisa hai waisa hi hai.

Ha, aap shayad galat call kar sakte hai. Par usase kay. Agar aap aisa karate hai, log usaki shikayat karenge aur aapko batayenge. Aur hamesha ki tarah, aap anukulan kar sakte hai. Vastavik hona pashchyati badlav ki kshamata hona hai.

Pasandgi ki kimat hoti hai

Aisa hota hai ki pasandgi ki kimat hoti hai. Albatt, kuch pasandgiyo ke mahtvpurna laabh bhi hote hai aur wah atyant mahtvpurna antarkriya ke lakshan bhi ho sakti hai.Kintu har chiz ki ek kimat hoti hai aur aapko iske mulya ke bare me dhyan dekar sochna chahiye.Kai upbhokta aur nirmata yeh baat nahi samajte, aur unki pasandgi ke liye kafi kharch karte hai aur bahut hi kam mulya paate hai. Maine aisa dekha hai ki, yadi aap bina soche pasandgiya jodne ke bajay waise hi kam karne wale defaults ke upyog me shistbaddha hai, to wah sahaj rupse aapko sahi disha me le jayega.

—Havoc Pennington, tech lead, Red Hat (from Free software and good user interfaces)


"Done!"

Nirnay asthayi hote hai to unhe kijiye aur aage badhiye

Ho Gaya. Isako jaadui shabd ki tarah sochana shuru karie. Jab aap Done tak pahuchate hai usaka matlab hai ki kuch samapan hua hai. Nirnay ho gaya hai aur aap age badh sakte hai. Done ka matlab hai ki aap gatishakti prapt kar rahe hai.

Par thaheriye, kya agar aap gadbad karate hai aur galat call karate hai? Woh thik hai. This isn’t brain surgery, it’s a web app. Jaise ham kehate rahete hai, aap ko upkaran aur vicharo ka kai baar punaravlokan karana padega. Chahe jitana bhi aap yojana banaye, aadha galat hona hi hai. To “paralyis through analysis” wali chij mat karie. Woh karyariti ko dhima karane aur manodasha ko bigadane ke alawa kuch nahi karti.

Usaki bajay aage badhate rehane ka mulya samajiye. Nirnay karane ki lay me aayiye. Ek twarit aur aasan call karie aur fir agar woh karya nahi karata to wapis ja kar nirnay badaliye.

Nirnay asthayi hai us baat ko swikariye. Galiya hongi us baat ko swikariye aur yeh tab tak koi badi baat nahi hai jab tak aap un galatiyo ko pehchan kar unhe twara se sudhar sakte hai. Karyanvit karie, gatishakti badhaiye aur aage badhiye.

Amalkarta bane

Jab mai logo ko vicharo ke bare me itna surakshatmak pata hu, tab muje ramuj si hoti hai.(Log atyant saral vichar batane ke liye bhi nda par hastakshar karne ko bolte hai)

Mere liye, jab tak uska amal nahi kiya jata ,tab tak vichar kuchh bhi nahi hai.Wah to sirf waise hi badhte jate hai.Amal ka mulya lakhome hai.

Samjitu:

  • Vichitra vichar= -1
  • Durbal vichar= 1
  • Samanya vichar=5
  • Achchha vichar=10
  • Bahut achchha vichar=15
  • Atyant buddhimant vichar=20
  • Koi amal nahi=$ 1
  • Durbal amal= $1000
  • Samanya amal=$10000
  • Achchha aml=$100000
  • Bahut achchha aml=$1,000,000
  • Atyant buddhimant aml=$10,000,000

Vyapar karne liye aapko dono ka hi gunakan karne ki jaroorat hai.

Atyant buddhimant vichar ka muly bina amal $20 hai.Jab ki atyant buddhimant vichar ka bahut achchha amal ka mulya $20,000,000 hai.

Isliye mai logo ke vichar nahi sunana chatahu. Mai jab tak uska amlikaran dekhu nahi, tab tak meje isme koi dilchashpi nahi hai.

—Derek Sivers, president and programmer, CD Baby and HostBaby


Prachand parikshan kare

Aapke application ko vastavik duniya ke vaparash ke aadhar par jhanche

Aapke application ko vastavik rup se istemal karane wale logo ka koi vikalp nahi hai. Vastavik mahiti prapt karie. Vastavik pratibhav prapt karie. Aur fir us mahiti ke aadhar par sudhar karie.

Aupcharik vaparashshakti ka parikshan bahut kathin hai. Prayogshala ke anukulan vastavikata par prakash nahi dalate. If you stand over someone’s shoulder, you’ll get some idea of what’s working or not but people generally don’t perform well in front of a camera. Jab koi dekha raha hota hai, tab log jyaada sawdhan rahate hai ki koi galati na ho- lekin aap galatiyo ka hi intezar karate hai.

Uske sthan par, release beta features to a select few inside the real application itself. Kya unhone beta vaishaistya ke sath sath released vaishaistya ka upyog kiya hai. Ye logo ke vastavik ankde aur vastavik kam ke samne vaishaistya ko pradarshit kar denge. Aur yahi wo jagah hai jaha apko sahi parinam milega

Aur aage, kabhi bhi pragat version aur beta version ek sath mat rakhie. Woh hamesha saman vastue honi chahiye. Ek alag beta version ko sirf bahari sahara milega. Ek vastavik version jisme thode beta version hai, yeh sampoorna karya karega.

The Beta Book

Yadi nirmata code mukta karne me chintit hai, tab prakashak aur lekhak pustak ke vimochan ke bare me bhaybhit hote hai. Ek bar ek pustak kagaz pea a jati hai, usko badlana bahut hi mushkil ho jata hai.( Vastav me aisa nahi hai, kintu purani soch aur purani technology ki samasyao se judu yaade abhi bhi yeh udyog ke sar par mandara rahi hai). Isliye, prakashak pustak taiyar karne me kafi kasht uthte hai(aur karch) aur uske prassidh hone se pehle who “sahi” uska khyal rakhte hai.

Maine jab Rails ke saath Agile Web Developers pustak likha, nirmataome uski kafi maang thi. Unhone kaha pustak hame dijiye, hame Rails ke bare me janana hai. Kintu main prakashako ki baatime nahi aaya. Main kehta tha, “wah abhi taiyar nahi hai” Kintu smuday ki aur se aur David Heinemeier Hansson ki aur se dabad se maine mera vichar badla. Wah pustak purna hone se pehle do mahine pehle hamne wah pdf rup me release kiya.Uske pratibhav jabardast the. Na hi hamne dher sari kitabe bechi, kintu hamko jabardast pratibhaav mila. Maine vachakoke pratibhaav janane ke liye swayamsanchalit system lagaya aur antme muje 850 reports mile, jisme kai kshtiyoka, suzavoka, aur naye vivaran ka samavesh hota hai.Antme, yeh sab chizoko antim aavrutime dhyanme liye gaye.

Yeh sab rupse ek fayademand baat thi: maine kafi sudhar ke saath paper-back aavrutti rakhi, aur smuday ko who sab kuch jaldi mul gaya, jo who chahte the. Aur yadi aap pratispardha me hai, koi bhi chiz pejle dene ka fayda hai aur logo ka pratibhaav pratispardhi se jyada aapko milega.

—Dave Thomas, The Pragmatic Programmers

Tvrase kijiye

  • 1. tay kijiye ki wah karne jaisa hai, yadi ha to;
  • 2. tvrase kijiye-sampoorna nahi,sirf kijiye.
  • 3. Bachake rakhiye.Upload kijiye., prakashit kijiye.
  • 4. Log kya sochte hai ,yeh dekhiye.
    • Halanki, main, chizome naye lakshan jodne me hamesha hi sankoch karta hu, ek baar mai kuch karne yogya hai wali kshan par pahunch jata hu, tab mai tay kar leta hu, aur wah samanyator pe, kuch ghanto baad website ke upar hota hai, kshatipurna lekin vimochit, aur pratibhaav bhaavi sudharnaki tak dete hai.

      —Derek Sivers, president and programmer, CD Baby and HostBaby


Aapake samay ko sikudiye

Use vibhajit kare

Anumaan jo hapto ya mahino tak khinchata hai woh sirf kalpanaye hai. Satya yeh hai ki utane samay baad kya hoga woh aap pehale se nahi jaanate.

To aapke samay ko sikudiye. Aapke samay ko chhote tukado me vibhajit karie. 12 hapto ki pariyojana ki bajay aisa sochiye ki woh 12 hapte lambi pariyojana hai. Jo karya ka samay anumanit hota hai jaise ki woh 30 se jyaada ghante lega, use 6-10 ganto kejyaada vastavik hisso me vibhajit karie. Aur fir ek samay par ek hi karya karie.

Yahi niyam dusari samsyao par bhi lagu hota hai. Aap koi aisi bahot badi samsya se nipat rahe hai jo aapke dimag par jyaada tanav paida karati hai? Use bhi vibhajit karie. Samsyao ko tab tak tukado me vibhajit karate rahie jab tak aap use hal na kar paaye.

Chhote kam aur kum samaymaryada

Software nirmata, ashavadiyoki ek vishisht jati hai: jab unhe koi programming kamgiri di jati hai, tab wah sochte hai ki,”yeh to assan hai! Usme kush samay nahi lagega”

Isliye, programmer ko bade kam ke liye tin saptah ka samay dijiye aur wah dhai saptah ka samay dhil karne me bitayenge aur baki ek saptah programming me bitayenge. Is tarah se bina karykramki vajahse galat aavashyaktaoko dhyanme lijayegi, kunki kam jaise socha tha, usse jyada jatil nikla. Uprant, tin saptah pehle jo baate tay hui thi wah kisko yaad hai?

Ek chhota nirdisht module code karneke liye kisi programmer ko kisi dupahar ke baad dijiye, aur wah kuch hi vakt me kar dega, aura age ka kam haath par le lega.

Chhote kam aur chhoti samayavadhi kafi sanchalit hote hai, who kum sambhvit aavashyaktaoko chhupa pati hai, kum asamjas hoti hai aur usko badlane me kum kimat lagti hai. Kum samayavdhi programmers ko vyast rakhti hai aur unko karysiddhi ka jyada santosh milta hai aur jyada avkaash milta hai aur aisa tark karne ke kum samay milta hai ki” Oh, abhi to iske liye kafi vakt hai. Filhaal muje meri iTune library me rating song ko pura karne do.”

—Gina Trapani, web developer and editor of Lifehacker, the productivity and software guide

Sahi karan

Ab jab koi vyakti aapkoa kisi anjaan prashna ke liye spasht uttar ke liye dabav dale-cahe fir wah antim samaymaryada ki tarikh ki baat ho ya fir project ki antim kimat ke bare me ho ya fir Grand Canyon me samane wale dudh ki matra ki baat ho- “ Mai nahi janta” aisa kehke thode avkaash ke liye prayas karke shuruaat kijiye.

Isse aapki vishvasniyatako hani pohcahne se viprit, aap aapke nirnayke bare me jo dhyan de rahe hai wah baat nidarshit hogi. Aap hoshiyaar dikhne ke liye aise hi kuch shabd bolnewale nahi hai. Sahyogatmak baatchit ke liye prashna ka punargathan karne se , usse aapko ek saman tak bhi milegi. Aap ka andaaz kitna sahi hona chahiye, yah jankar(aur kyu) ,aap aankdoke pichheki sahi vajah ke bareme ek samayukt samaj viksit karne ke liye saath me kam kar sakte hai.

—Merlin Mann, creator and editor of 43folders.com

Aapki pratyaksh samasyako hal kare

Meri taza smrutime web par hone wali meri atyant manpasand chiz “nofollow” lakshn ki peshgi aur swikar ki hai. Usse pehle kisine sidhi iske bare me baat nahi ki. Esi koi parishade ya samitiya nahi this jaha yahooka samuday uske bareme charcha kar sake. Kisi saral vichar ko 20 line ki xml snipper me rupantarit kar de esa koi rfc maine nahi dekha. Uska upyog karne ke liye hi muje padhna pada aur baad me uske upyog nahi karne ke liye padhna pada, kyunki mai nischit nahi tha ki mai .3 ya 3.3b vrutant ke liye formatting kar raha hu.

Yeh saral hai, yeh asarkarak hai,jin logo ko vikalp ki jaroorat thi un logo ko usne vikalp diya hai- aur kisi nirdisht chizo ke liye beparva aisi web ki abaadi ke saath kaam karneme wah jyada mahtvapurna hai.

Kai baar agle 20 prashno ko sulzana itna upyogi ya sahnpanyukta nahi hai, jitna ki aapke sanmukh kisi prashn ko sulzana. Wah spam ke samne ki koi chhoti si vijay nahi thi(spam ke samne sabhi vijay chhote hai), kintu ek web nirmata ke liye jo sab kuch hai aise saral aur tvarit parinam ka maza lootnewale hamare jaise sabhi logo ke liye wah vijay tha.

—Andre Torrez, programmer and VP of Engineering at Federated Media Publishing


The Organization chapter 7

Ekata

Alag duniya mat banaiye

Kafi companies design, development, copywrit-ing, support, and marketing alag vibhago me baantati hai. Jaha vishishtikaran ke apane faayade hai, woh aisi sthiti nirman bhi karata hai ki jaha karmachari web-application pure sandarbh ki bajay sirf apani hi ek chhoti duniya dekhte hai.

Aapke dal ka jitana jyaada ho sake utana anukulan karie taki puri prakriya ke duaran waha ek gunkari baatchit ka avkash ho. Jhanch aur samtulan ka dhancha rachiye. Chijo ko anuwad me khone mat dijiye. Have copywriters work with designers. Make sure support queries are seen by developers.

Usase bhi behatar, jyaada guni karmachari rakhie aur usaka parinam hoga, ek anurup utpadan.



Ekaki samay

Logo ko karya karane ke liye avarodhrahit samay chahiye

37signals 4 shaharo aur 8 samayanchalo me faila hua hai. From Provo, Utah to Copenhagen, Denmark, the five of us are eight hours apart. One positive side effect of this eight hour difference is alone time.

Din me sirf 4-5 ghanto ka samy hi aisa hai jisme ham sab sath karyanvit hote hai. Dusare samay par, the us team is sleeping while David, who’s in Denmark, is working. Aur baaki samay par we’re working while David is sleeping. isase hame din me aadha samay sath aur aadha samay akele milta hai.

Sochiye din ke kaunse samay me ham sabse jyaada karya karate hai? Akele samay me. Yeh sahi me itana jyaada chauka dene wala nahi hai. Kafi log sawere jaldi ya raat ko deri se karya karana pasand karate hai-aise samay par jab unhe koi pareshan nahi karata.

Jab aap ke upar karyabhar jyaada hota hai, aur aap pareshan nahi hote tab aap kshetrapravesh kar sakte hai. Usame aap sabse jyaada karyaksham hote hai. Usame aapko aapke dimag ko do chijo ke bich me daudana nahi padata. Isame aapko kisi sawal ka jawab dene ya kisi email ko dekhane ki ya im ka pratiuttar dene ki jarurat nahi hai. Isi samay me vastavik pragati hoti hai.

Kshetrapravesh me samay lagata hai.aur isiliye avarodh aapka dushman hai.yeh gehari neend ki tarah hai- aap sidhe gehari neend me nahi jaate, pahele aap neend me jaate hai aur fir geheri neend me. Koi bhi avarodh aapko fir se shuruat karane par majbur karata hai.geharai wohi hai jaha neend ka asali jaadui anand milata hai. The alone time zone is where the real development magic happens.

Karyasthal par niyam banaye: aadhe din ko ekaki samay me badaliye.10 se 2 baje ke bich me koi bhi ek dusare se baat nahi kar sakta( bhojan samay ke alawa) ya fir din ke pahele aur aakhari ghnte ko ekaki samay banaiye. Utpadan kshamata ko ghatane wale avarodho ko dur karane ke liye dekhiye ki yeh samay satat ho.

Safal ekaki samay ka matlab hai ki baatchit ki aadat ko mitana. Ekaki samay dauran instant messaging, phone calls aur meetings ko chhod dijiye.koi bhi email jisako twarit pratiuttar chahiye usaki bhi avhelana karie. Sirf chup rehkar kam karie.

Purvanirdharit marg pe chale

Ham sab jante hai ki knowledge workers “pravah” me rehkar shreshth kam karate hai, aur yehi baat “in the zone’ me rehni ki terah se bhi jani jati hai, jaha who log unke kaam par sampoorna dhyan kendrit karte hai aur unke vatavaranke liye purn rup se taiyar hote hai.Woh log samay ka dhyan bhi nahi rakhte aur sampoorn dhyan kam me hi kendrit karkte hai… samasya yeh hai ki yeh zone se khisak jana itna saral hai. Awaz, phone calls , khana khanen ke liye bahar jana, coffee ke liye Starbrucks tak paanch minute ki driving aur sahkarmachario dwara vikshep- visheshtah sahkarmachariyo dwara vikshep- yeh sabhi chizeaapko is zone se bahar nikal deti hai. Yadi koi sahkarmachari dwara prashna puchhe jane par aap ek minute ka vikshep sehan karte ho, to isse aapka dhyan paryaptrup se vichlit ho jata hai ki aapko punah utpadak hone me adha ghanta lagta hai, aur aapki samagra utpadakta gambhir rup se asargrast hoti hai.

—Joel Spolsky, software developer, Fog Creek Software
(from Where do These People Get Their (Unoriginal) Ideas?)


Beithake zahar hai

Beithako me hissa mat lijiye

kya aapko sahi me beithak ki jarurat hai? Beithat samany rup se tab hoti hai jab koi sankalpana saaf nahi hoti. Beithak karane ki bajay sankalpana ko saral banane ka prayatn karie jisase aap use email ya im ya Cpmfire par aasani se vimarsh kar paaye. Lakshya hai ki beithako ki avhelana karana. Jo bhi samay aap beithak ki avahelana karate hai woh samay me aap kuch vastavik karya kar sakte hai.

Utpadakta ke raste me meeting se jyade kuch bhi vishakt nahi hai Uski vajah kuch is prakar hai:

un samay par jab aapke liye beithak jaruri hai( jo bahut kam samay hone chahiye), in aasan niyamo ka palan karie:

Kum meeting rakhe

Meetings bahut sari hoti hai. Jiska koi matlab nahi hai ya binutpadak hao aisi meeting multvi rakhe. Jab kisi mahtvapurna mudde ke bare me charcha karni ho aur aapko suchna ki jaroorat ho , manzuri ki ya fir sammati ki jaroorat ho tab hi meeting rakhe. Tab bhi, har ek ko aur unke bhai ko bhi bulane ki ichcha se dur rahe- anaavshyakrypse loge ka samay barbaad na kare.

—Lisa Haneberg, author (from Don't Let Meetings Rule!)

Usko tod dalo

Jaise jaise project badhte jate hai, logo ki karyashakti kam hone lagti hai.Iska ek sabse rasprad karan sanchar channels ki badhti sankhya hai.Do vyakti sirf ek dusre ke saath hi baat kar sakte hai, aur isme sirf ek hi sanchar marg hai. Tin kamdar tin sanchar marg dharan karte hai;char me chheh. Hakikatme, aise channels ka vistar gunakme hota hai.Thode hi vakt me memos aur meetings pure din ka vakt kha jate hai.

Uska upay saral hai: teams ko chhote, swayatt aur swatantra hisso me baant dijiye, jisse yeh sanchar channels kum ho jayegi.

Usi tarah se , karykramo ko chhote ekam me baant dijiye. Sab se badi samasya nirbharta se uttaapn hoti hai(global variables, vibhinna kamo ke bich data ka aadan pradaan, samyukt hardware etc), yeh ekamomke bich nirbharta nyuntam karne ke liye ya use nabood karne ke liye karykramoko vibhajit karne ke upay soche.

The Ganssle Group (from Keep It Small)


Chhoti jito ko talashitye aur use sarahiye

Aaj kuch nirmochan karie

Software development ki sabase jyaada avashyak chij abhiprarana hai. Abhiprerana sthan suchak hai- agar aap apane karya se abhiprerit nahi hai to woh jitana chahiye utana accha na ho usaki sambhavana jyada hai. Hakikata me, woh bahut bura hoga.

Lambe aur dikhaye gaye nirmochan chakra abhiprerana ko nasht karate hai. Woh do sarahanao ke bich me kafi lamba samay dal dete hai. Aur dusari taraf, twarit jit jise aap sarah sakte hai woh mahan abhipreranaye hai. Agar aap lambe nirmochan chakro ki asar twarit jit par padane denge to woh aapki abhiprerana ko nasht karenge. Aur woh aapke utpadan ko nasht karenge.

To agar aap kisi lambe nirmochan chakra ke madhya me hai, to aap koi khas din ya hapte(har do hapte) ko koi chhoti jt ke liye agal rakkhe. Apne aap se puchiye, “Aisa kya hai jo ham char ghante me karke prakashit kar sakte hai?” Aur uske bad hi kare. Wo ho sakta hai…...

Jab aapko woh 4 ganto wali twarit jit milati hai aap sarahana prapt karenge. Yeh manodasha ko draddha karata hai, abhiprerana badhata hai aur usaka praman deta hai ki aapka dal sahi disha ki aur badh raha hai.



Staffing chapter 8

Kam aur baad me hire kariye

Twarit jane ke liye dhire badhaye

Jaldi bada hone ki koi jarurat nahi hai – badmein. Aghar aapke pass 100 atiyant achhe logoki abhigham ho phir bhi who achha vichar nahi hoga ki un sabko ek shat hire kiya jaye.Aisa koi tarika nahi hai ki app ek shat itne sare logo ko turant avirud sanskruti me samalit kare. You’llhave training headaches, personality clashes, communication lapses, people going in different directions, and more.

To kam par mat rakiye. Vaastav me. Kam par mat rakiye. Koi aur tharika nahi hai. Jo kam aapko boj de wo kaya atyant jaruri hai? Kya agar aap who karehina ? Kya uljhan ka hal kisi slice of software ya ek karyapranali ke badlav se hoga?

Jabhi Jack Welch, GE ke purn CEO, kisi ko naukri se nikal te the, vo turant he kisi ko us evaj mein nahi rakh te the. Who dekna chahte the ki GE kitne lambe samay tak us addmi aur us pad ke bina chala sakte the. Is niyam ki jhanch karne ke liye hum aisa nahi kahete ki logo ko kam se nekal dijiye. Par hum sochate hai ki Jack kuch kar rahe hai. Aap ko itne logo ki jarurat nahi hai jitni aap sochate hai.

Agar koi aur tarikha nahi, to naukri par rakhe. Par aap ko pata hona chahiye ki kise naukari pe rakhe , aur unko kaise kam se parichaye karaye, aur thick woh dard jisse aap mukt hona chahte hai.

Brookka niyam

Late software project me logo ko jodne se wah jyada vilambit ho jata hai.

—Fred Brooks

Programming and Mozart's Requiem

Ek hi achche programmer jo ek hi kam kar raha hai uske liye koi sankalan ya sanchar shiropari nahi honge. Wahi kam par karyrat paanch programmers ke liye sanklan aur sanchar aavashyak banega.Thode achche programmers ke bajay bahut sare madhyam stariy programmers ke saath kam karne me samasya yeh hai ki , who chahe jitney bhi lambe samay ke liye kam kare, wah achche programmers jaisa utpadan nahi de shakte. Paanch Antonio Salieris ek Mozart Requiem nahi ban sakte.Kabh bhi. Chahe who 100 saal tak kam kare tab bhi nahi.

—Joel Spolsky, software developer, Fog Creek Software (from Hitting the High Notes)


Kick the Tires

Pehle un pratyashit karamchariyo se janch-adhar par kam kare.

Karmchariyo ke purane karyanubhav ko dekhna ek baat hai aur unse kaam karana aur baat hoti hai.Jab bhi ho sake to sambhavit karmkariyon ko “test drive” pe leke jaye.

Kisiko naukri pe rakhne se pehle hum unko ek chote pariyojana main rakhte hain. Hum dekhte hain ki woh kaise pariyojana ko sambhalte hain, kaise sampark karte hain, kaise kaam karte hain, aadi. Bahut hi jaldi pata chal jayega ki sahi siharan hai ya nahi.

Aise kaamo ke liye 20 ya 40 ghanton ke liye hi sahi, suchi karna mushkil ho sakta hai par kuch na kare usse to bahtar hi hai.Agar sahi ya galat upyukt hoga to apne aap spasht ho jaayega.Is tarah paristithi ki jaanch karne se dono pakshon ko kasht aur jokhm kam padte hain.

Chhote se shuru kare

Shuru karne ke liye chhoti si parikshanrup kamgiri se shuru kare. Ek saath aapke sabhi kam par kud na pade. Aapke naye (vitual assistant) madadnishko ek ya do parikshanrup project kam karne ke liye dijiye aur dekhiye ki kam kaise hota hai. Prarambh me gulabi drashti se dekhne me sambhvit samasyao ko nazarandaz karna saral hai. Yeh spashat kare ki yeh parikshanrup kam hai.

—Suzanne Falter-Barns, author/creativity expert
(from How To Find And Keep The Perfect VA)


Baatein nahi, Kam

Takniki karmachariyo ke samarthiya ko unke khule strot ke yogdan ke aadhar par parkhayiya.

Takniki pad pe logo ko hire karne ki pratikatmak rit- degree, resume, adi ke aadhar pe. – kai mayno me murktha hai. Kya yeh mayine raktha hai ke kise ke degree kaha se hai ya unki GPA kya hai? Kya kisi resume ya sifarish pe sahi me barosa kiya ja sakta hai.?

Khuli strot un logo ke liye ek vardan hai jinko takniki logoko hire karna hai. Khuli strot se aap kise ke kam ya yogdan pe nazar rakh sakte hai- bura ya acha – lambe samay tak.

Iska matlab ke aap logoko unke kam se parkh sakte hai aur naki unki baato se. Aap unhi baato se nirnai le sakte hai jo sai mein mayne rakte hai.

Kramadeshak ki baat karain to, hum un logon ko hi rakhte hain jo khule strot se parkhe jate hain. Baki aur kuch karna hamare hisaab se gair jimmedari hoti hai. Hamne jamis ko isliye rakha kyunki uske ruby community me prakashan aur sahyogita ko jana. Usne upar nimlikhit kshetron me avval darja paya tha. Hamne apradhan kstroton par isliye dhyan dena uchit nahi samjha kyunki is kaam ke liye gunvatta ki jarurat thi aur jo usme hamne payi.

Aur yeh chinta chod dain ki aapke pradhan kram se jyada aapke atirikt kramon ko dhyan me rakha jayega. Vo kahavat hai na, ki agar aapko koi kaam karvana ho to sabse vyast insaan se karvaayen. Jamis aur David ne Rail ko sabse jyada yogdaan diya hai aur abhi bhi ve 37 signals ko takniki rup se niyantran kar lete hain. Vo log jinhain kramadeshan priya ho vahi kisam ke log aap apni team me chahenge.

Khula shrot utkantha

Aapko naye karmachari se sab se jyada who jo kam karta hai uske liye utkantha ki jaroorat hai aur khule shrot wale projects me pratibadhdhta ke ansh pradarshit karne se aur koi jyada achcha upay iske liye nahi hai.

—Jarkko Laine, software developer
(from Reduce the risk, hire from open source)


Shresht nipte hue logon ko chuniye

Antarnihit vishesh jaankar se achha hai ke aap tej seekhne vale saamanyaj ko lain.

Hum aise logon ko kabhi nahi lete jo jaankari nirmata hain. Vo kuch jyada hi vishisht ho jata hai. Itni choti dal me hum aise logon ko jagah nahi de sakte jinki jaankari itni seemit ho.

Chote se dal me aise log chahiye jo tarah tarah ke kaam kar saken. Humain aise roopkar chahiye jo likh sakain. Aapko aise dramadeshak chahiye jo praroop ko samajh sakain. Sabhi main jaankari ka nirmaan karne ka vichar hona chahiye(uska jo bhi matlab ho). Sabhi ka dimaag sangathit hona chahiye. Sabhi ko grahak ke saath soochnaon ka aadan pradan karna aana chahiye.

Karyashilta ke samay par sabhi badlav ke liye utsuk aur saksham hone chahiye. Hamesha dhyan me rakhain ke chote dalon ko aksar disha badalni padti hai jo unhe jaldi karna chahiye. Aapko aise vyakti ki jarurat hai jisme anukulta aur jaankari ho aur pure dabaav me kaam kar sake.



Aap jootha utsah nahi dikha sakte

Kunthit aur mahan logon se accha hai ke aap khush aur ausat logon ko lain

Utsah. Ye ek aisi visheshta hai jo aap juthla nahi sakte. jab logon ko lene ki baari aati hai, tab aapko kisi guru ya takniki-mahavidyavan ki jarurat nahi hai. Kai baar vo sirf primadonnas hote hain. Ashantush viseshagnia se acha hai ki ex kush par ausat karamchari hona.

Aise logo ki koj kare jo utsahapurn ho. Koi aisa jo jis par aap nirbhar ho sakte hai jab unhe ekela chhoda jata hai. Koi aisa jisane badi aur dhimi company me takalife uthayi hai aur naya vatavaran dhundh rahe hai.koi jo aap jo bana rahe hai use banane ke liye utsuk hai. Koi aisa jise wohi chij pasand nahi jo aapko bhi pasand nahi hai. Koi aisa jo aapke sath kam karane ke liye utsuk hai.

Prashna puchhne ke liye atrikta gunank

Naya karmachari aapke project ken are me bahut jyada sawal karta hai ki nhai yeh dekhiye.Utkanthit programmers samasyko samajana chahta hai aur saath me tvara se sambhvit upay bhi suchit karenge aur yeh baat bahut sare sawalome parinamit hoti hai. Sawalo ki spashta bhi ek aisi samj deti hai ki aapke project ka hajaro alag alag ritose amal kiya jayega aur jitni spashtase sambhav ho utni spashta se aap ki aapke web app ki kamgiriko suchit karna aavashyak hai. Aap jaise jaise vivran me jaoge, aapko yah pata lagega ki yeh vyakti achchi hai ya nahi.

—Eric Stephens, BuildV1.com


Wordsmiths

Use kaam par rakhiye jo accha likh akta hai

Agar aapk koi rikt sthan ki purti ke liye kisiko rakhana chahate hai to sabhi logo me se aise aadami ko pasand kijiye jo accha lekhak hai. doesn’t matter if thatperson is a designer, programmer, marketer, salesperson, or whatever, usaki lekhan khamata faayademand hogi. Prabhavak aur sarpurna lekhan aur sampadan se aapko prabhavak, sarpurna kutlekhan, abhikalpana, emails,instant messages aur kai aur chije milengi.

Kyuki accha lekhak hona sirf shabdo se jyada adhik hai. Acche lekhak kaise baat chit karani hai woh jaanate hai. Woh chijo ko samajane me aasan banate hai. Woh apane aap ko kisi aur ki jagah par rakh kar dekh sakte hai. Woh jaanate hai ki kya hatana hai. Woh saaf vichar karate hai. Aur wohi gunvatta hai jo aapko chahiye.

Ek vyavsthit/swastha dimag

Achchi likhavat ki kushalta ek vyavasthit dimag ki nirdeshak hai, ki jo suchana aur trak ko paddhtisar thangse rakh sakta hai aur anya logo ko chize samajne me sahayrup banata hai. Wah code, vyaktigat baatchit, tvarit sandeshe(lambe antar ke sahyog ke liye) aur vyavsayikvaad aur vishvasniyta jaisi chizo tak faila hai.

—Dustin J. Mitchell, developer (from Signal vs. Noise)

Spasht likhavat spasht soch ki aur le jati hai

Spasht likhavat spasht soch ki aur le jati hai. Jab tak aap use abhivyakt karne ka prayas nahi karte tab tak aap kya jante hai wah nahi jaan pate. Achchi likhavat kuch had tak charitrya ki baat hai. Aapke liye jo saral hai who karne ke bajay, aapke neta ke liye jo saral hai who kijiye.

—Michael A. Covington, Professor of Computer Science at The University of Georgia
(from How to Write More Clearly, Think More Clearly, and Learn Complex Material More Easily)


Interface Design chapter 9

Antrafalak abhikalpana

Kramadeshan ki suruvat se pahle Antrafalak abhikalpana kijiye

Bahot sare appilication pahle kramadeshan kimanoesthiti se shuru hote hai. Vah ek bura vichar hai. Appilication banane mie Programming ek Bhari ghatak hai . Matlab vah bahut hi mahnga aur use badak pane bahut mushkil hai, Bajaya Abhikalpana se suruvat kare.

Abhikalpana sambhandit roop se halki hoti hai.Kagaz par rekhachitra kafi sasta aur saralta se badla jasakta hai.HTML Abhikalpanae sambandhit roop se saralta se badli ja sakti hai.Yeh Programming ki sachaaie nahi hai. Pahle Abhikalpana aapko lachila rakhti hai. Pehle Programming aapko ek ghere me rakti hai fir aapko anuvradi bhav ki liye tayar karti hai.

Pahle Abhikalpana karne ka doosra kaaran yaah bi hai ki Antrafalak aapko utpaad ke roop mei milta hai .Aap kya bech rahe ho wahi log dekhte hai. Agar aap apne Antrafalak. Ko aant mei ek baar dekhe ge to aapko trootiya nazar aayagni.

Hum Antrafalak se suruvat isliye karte hai taki hum yeh dekhpaye ki appilications shuruvat mei kis prakar se dikhae deti hai aur uss ko anubhav karpaye.Poore Karayarati ki doharaan yaha lagatar dohraya jaata hai.kya iska koe earth hai? Yaha Bahut hi aasan hai.Kya yeha hamari samsasya ka hatho hath samadhan karsakta hai. Yaeha kuch aise prasan hai jinka sahi rop se utaar aapko tabi mill sakta hai jab aap real screen se pesh aayenge. Abhikalpana aapko pahle to bahut hi lacila rakhti hai aur aapko karyariti se sambhansit sabhi prasano ka uttar jald hi mil jata hai .

Blinksale ki shuruaat karnewali Orange Pen

Of-the-shelf invoicing software ke bare me meri nirasha ka jab muje pata chala, waise hi maine , mera invoicing solution kaise kam karega to muje pasand aayega iske bareme sochne ka maine nirnaym kiya. Maine ek orange pen nikali, because , us saam wohi mere haathme aniwali chiz thi, aur maine kuch hi ghanto me 75 % yojana taiyar ki. Maine wah meri patni Rachel ko dikhai, jo us vakht kapdoko ishtri kar rahi thi.Maine use puchha,”Tuje kya lagta hai?” Aur usne sasmit jawab diya “ Vakaime aapko yeh karne ki jaroorat hai.”

Agle do saptah tak maine design me sudhar kiye aur jo aanewale dino me Blinksale bananewala tha uske sabse pehle vrutant ke liye purn rup se static html pages taiyar kiye. Hamne wah orange pen ki rekhaoke siva aur koi wireframes nahi banaye aur sidha hi html design me jane se yeh project kis trah se vastvikta banana jar aha he us baat ne hamari uttejana barkarar rakhne me madad ki. Halanki, us vakt hame nahi pata tha ki ham kya karne ja rahe hai.

Ek baar who html mockups purn ho jaane par , hamne hamare developer, Scott ka , Blinksale ke vichar ke saath sampark kiya.Sidhi hi design taiyar karne ki baat hamare liye kayi jagah par laabhdayi bani rahi.Sab se pehle to, usse Scott ko vastvik drashti mili aur hum kya karne ja rahe hai uski uttejana bhi hui.Wah ek vichar se bahut kuch jyada tha, wah vastavik tha. Dusra ki uski vajah se , Scott ko kitna prayas karna padega aur yeh design ko karyrat karne me kitna samay lagega uske sahi andaza lagane me hamko madad mili.Jab aap bahut hi kum punji ke saath koi project me aage badh rahe ho ,tab aapa jitna jaldi budget tay kar lo itna jyada achcha hai.Hamare prarambhik project ke liye yeh design hamare liye ek simastambh ban gayi.antme, yeh design , yeh application kiske bareme hai wah ham ko yaad dilane me ywh design margdarshak bani.Aur jab hamne aur nayi vishisshta dalkne ki ichchca ki, to hum esa nahi keh sake ki”Beshak, dal do”. Hame hamari design upar vapas jana padaaur apne aapko puchhna pada ki yeh nayi chiz kaha dakenge, aur agar uske liye jagah nahi hai to wah nahi dali jayengi.

—Josh Williams, founder, Blinksale


Kendravarti abhikalpana

Kagaz ke madhya se suru karte hue bahar ki aur banaye

Kendravarti abhikalpana kagaz ki sahi saar par kendritit kareti hai, aur fir bahar ki taraf kati hai .Matlat kendira se bahar ki taraf.eartharth tatparya yaha hai ki suruvat mei aap charamtao ko nazarandaz kartei hai jaise . navigation/tabs, footer, colors, sidebar, logo, etc.aap kendra se suruvat karte ho aur abhikalpana ka sabse mahtvapurn hisse ki pratitrupti kare.

Jobi kagaz ho Kendravarti ke bina adhura hotahai. Agar aap ek kagaz ki abhikalpana karte hai joki blog post ko darshata hai ,tab. blog post apne aap me ek Kendravarti hai.naki sidebar, header,naki comment ki vargiya karan. . blog post ki ekyi ke bina kagaz bi blog post nai hai.

Keval jab vaha vibhag purahota hai tab aap kagaz ke dusre najuk tatva ke bare mei soch sakte ho.phir theesre aur baki saab… yahi hai Kendravarti abhikalpana.

Kendravarti abhikalpana “ let’s build the frame then drop the content in’’ ke parampargat aadarsh ka anusaran karti hai.Aur is prakriya se kagaz ka prati roop banta ha, phir nav ko shamil kiya jata hai,phir marketing “stuff.”ko dala jata hai aur fir antme mahtvapurn karyashilta ko jo ki uus paane ka mukya udeshya hai.yah ek backward kaaryariti hai jo ki aavashyak hai usko aant tak sanchaayit kati hai .

Kendravarti abhikalpana aapko uun karyariti ko pehchanne me aur unn par dhyan kendrit karne mei madatt karti hai jo pratham din aavashayak haota hai.Avashyak cheeze pahle aur atirikth baad mei.. Jiska parinaam jayada mitrata wale, aur dhyankendrit karne wale,aur aise screen jo grahak ke kaam me aane wali hoti hai. Aur, abhikalpak aur sudharak ke beech mai samvaad suru karne mai maadat karta hai sshruvat se hi , sare pehlu ek saath hone ki raah nai dekhni padti hai.



Teen avastha upaay

Niyamit, khali, aur truooti wale esthanoki Abhikalpana

Har screen kei liye, aapko teen sambhavanao kei esthano ko dhyan mei rakhna hai.

“The regular state is a no-brainer”. Yaha vo scren hai jaha aap apna jayatar samaya bitate hai. dusri esthano ko istamal karna na bhule.



Khali slate

Aapke puvaanubhavo ke aadhar par umeedei banaye.

Aapne khali slate ko nagar andaz karna aapki sabse baadi galti hoti hai. Khali slate aapki application par ek pahla prabhav dalta hai …iski baad aapko dusra avsar nahi milta hai… jo aap jante hai?

Par samshya yah hai ki jab UI ki abhikalpana ki jati hai aamtor par vaha data se flush hota hai. Abhikalpak hamesha templates ko data se bhate hai.” Every list, every post, every field, every nook and cranny has stuff in it” aur iska mat lab hai ki screen mahatvapun dikta hai aur karya kartahai.

Kintu , kisi application ki prakartik avashtha dekhi jaye yo vaha data se rahit hoti hai atah data rahit hoti hai.Jab koe signs up, karta hai to vaha khali slate se hi shru hota hai.Thoda bahut weblog, jesa! Ye unke upar hai use prachalit kaise kare. Sampurn anubhav tabtak aakar nahi leta hai jab tak ki posts, links, comments, hours, sidebar info, or whatever. Ko dakhl na kiya jaye.

Durbhagyapurn!agar grahak nischit karta hai ki aaplication khali slate esthi par yogya hai ya nia… aise avastha jaha sabse kam matra mei mahiti, abhikalpana,aur vishayasuchi mei uski application upyogita ki sampurn faisla kar sakte hai.jab aap khali slate ki abhikalpana mein kuch kamikarte hai to logo ko pata nai chalta ki kya kami hai kyu ki sab kuch hi lapat ahota hai.

Yadi abhikalpak aur vikashak is avastha ko anuschit leta hai.woh apna khob saara waqt vyakht karne mein naqamyab hota hai blank slate ki abhikalpana karne meinkyunki jab vah banana mein ya app ko istamal karne mein,iska pura data parikshan ke udesh ya se Dala jata hai.vo khali slate ka samna bi nai karte hai.kuch samaya ke liye vaha naye logo ki tarah log in. par adiktar samay use application me bitaya jata hai jo data s bara hota hai.

Kya jaruri cheeze aapko khali slate mei shamilkarni hai?

Pehla sanskaran nirnayak hai agar aap vicharpuarn khali slate ki abhikalpana me asafal ho jatae hai to aap nakaratmak asar chodte hai ani aplication ki aur apni kaam ka.

Aapko kabhi dusara mauka nahi milta

Mac x ka ek dusra pehlu yeh hai ki mera manana hai ki wah kafi taur pe [Steve] Jobs se prabhavit hai. Mera manana hai ki Jobs .rst impressions ke mahtva ke bare me kafi sajag hai. Main manta hu ki Jobs .rst anubhav ki aur dekhta hsai aur sochata hai ki, wah upbhokta ke samagra anubhav ka ek hajarva hissa hoga, lekin wah sab se mahtvapurna ek hajarva hissa hai, kyunku wah .rst ek hajarva hissa hai, aur wah unki apekshao aur prarambhik asar tay karta hai.

John Gruber, author and web developer (from Interview with John Gruber)


Aatmrakshak hona

Abhikalapana jab sab galat hojaye.

Hum yeh swikar karte hai.jab Cheej kuch galat online par ho.chahe jitne bi savadhani se aap apnni application ko kare ya kitne bhi parikshan aapkarle, grahako ko phor bhi problem aayegi.to aap kistarah se in anivrya vikaro se kis tarah se peshaate hai. Utar hai Aatmrakshak abikalpanao ke dwara.

Rakshatmak abikalpanae ek rakshatmak driving ki tarah hai.thik usi prakar ek chalak ko ek chiknae wale raste, laaparvah chalak aur kai dusre khatarnak patkatha se savdhan rehna chahiye, sthan viksit karne vale ko lagaatar aise musibaton ko dhundte rehna chahiye jisse ki paryatak ko bhranti aur nirasha na ho. Ek sthan ki achi raksha grahak ki anubhav ko tod bhi sakta hai aur rok bhi sakta hai.

Rakshatmak abhikalpanaon ke bare me hame jo bhi kehna hai uske bare me ek puri pustak likhi ja sakti hai. Vastavikta me ek aise pustak hai jiska naam hai “Defensive Design for the Web” aur yah unke ke liye ek mahan sansadhan hai, jo screen ki trutiyan aur kami vale kshetra ko sudharna chahte hain.

Yaad rakhen, aapki application sirf 90% waqt me thik se kaam karega. Par agar aapne apne grahakon ko jarurat padne ke samay chhod diya, to vo kabhi nahi bhulenge.



Sandharbh par sanghatata

Jo yaha mayene rakhte hai vo waha mayine na rakhte ho.

Should actions be buttons or links? Yaha to kaarya par nirbhar karta hai.kya ke talika list-form mei ya grid-form dkhai de yaha to nirbhar karta hai ki uski shuruvat kaha se hue hai aur uski samaya avdhi kitni hai.kya har vishavayapi navsanchalan sambandh ko har ek naya panne par hona jaruri to nai hai.kya aapko har jagah vishavayapi parikshan kathdhar ki jarurat hai.kya aapko har panne par exact footer ki jarurat hoti hai..?utar hai it nirbhar karta hai.

Isiliye Sandharbh ki jagah sanghatata ki jyada jarurat hoti hai.agar aapki abhikalpanaye kuch earth darshati hai to asangatit haone mai koe burae nai hai.logo ko vaha do jo mayine rakhtahai.unhe vahi do jiski unhe jarurat hai,usse jo vo nahi chate hai use aap chutkara pasakte hai.sanghathit haone se to jyada behtar hai sahi hona.

Baudhdhik asangatata

Sthirta aavashyak nahi hai. Saalo tak ui aur ux ke chhatro ko yah padhaya gaya hai ki interface me sthirta interface design ka mulbhut niyam hai. Sambhvatah wah software me sahi hai, kintu web par wah sahi nahi hai. Web par jo baat mahtvpurna hai wah yah haia ki har vyaktigat page par upbhokta tvarase aur saraltase prakriya me dusre page par ja sakta hai.

Creative Good me ham use “Baudhdhik asangtata “ kehta hai: yeh nischit karna ki prakriya me har page upbhokta ko prakriya me wah bindu par jiski jaroorat ho , barabar wohi dena. Sirf wah baki ki site ke saath susangat hai wohi vajah se anaavasyak chize bhi dena murkhtapurn hai.

—Mark Hurst, founder of Creative Good and creator of Goovite.com
(from The Page Paradigm)


Pratilipi ek antrafalak abhikalpana hai

Har ahshar ka kuch earth hota hai.

Pratilipi ek antrafalak abhikalpana hai.mahan antrafalak bahut mayane rakhta hai.Agar app yaha soch te hai ki har pixel, har icon,aur har typeface kuch mayene rakhta hai to aapko yaha bhi manna padegae ki har ek akhar mayene rakta hai.jab aap kisi antrafalk ki rachana karte hai to aapne aapko us vayakti ki jagah par rakhyiye jo yaeh antrafalak ko padega.unko yaha janana jaruri hai ki jo aap samjhana chate hai uska kuch saar ho aur Spasth ho.

Jab aap kisi billae par Submit ya Save athva Update aur New aur Create ki chipki lagate ho, usse Pratilipi khate hai.chahe aap do vakya likhe ya paanch?chahe aap use saral udharan se samjhae ya vistar se? chahe aap new Updated or Recently Updatte ya modified se namanklit kare .naye sandesh hai: 5 ya 5 naye sandesh hai. ya yeh 5 hai. Ya sandesh or chithi? ye sabi mayane rakta hai.

Aapko vahi bhasha ka prayog karna hai jo aapke shrotagan karte hai. Kyuki aapk web aplication likh rahe hai uska matlab yaha nai ki aap Takniki shabdavaliyo ka prayog na kare.aap apne grahako ke bare mai soche aur yaha dhyan me rakhe ki aapne jo billae par shabd ankit kiye hai uske grahako ke liye kya mayane hai.Aadivarnik shabdo ka prayog jayadatar na kare kyuki vaha logo ko samajh mai nai aayga.Gharelu shabdawaliyo ka bhi prayog nahi kare. Don’t sound like an engineer talking to another engineer.ise chota aur akarshak rakhe.bus jo aap kahna chahte hai vahi likhe

Acchi likhavat acchi abhikalpana hai. Yaha ek asamanya aapwad hai jaha shabd ke saath koe abhikalpana na ho. Jaise chiktra ke saath naam ,aakar shetra ke udaharan ,billae ke sath chipki ,aur ek k bad ek prkriya ke nirdesh,sari nitiyo ka sepasthikaran,yahi sab antrafalk abikalpnaye hai.



Ek Antrafalak

Logo ke antrafalak me prasashan karyo ko shamil kare

Prashashan ote – Ote jo istamal hota hai Grahyata, logo etiyadi ke sashan me, unki Pravruti hoti hai ghatiye aur saste jaise dekne ki . Wo isleye ki jyadatar vridhi samay pasar hota hai logo ke antraflak ka samna karne me.

Ghatiya-prasashan-ote sanlakshan se bachne ke liye, alag se ote na banaye prashasan pravruti se vyavhar karne ke liye.. Iske badle , in pravrutiyu ke banaye (Udaharan ke taur pe, sampadan karna,jodna, mitana) niyamit avedan patra antrafalk me.

Agar apko do alag antrafalak rakna padta hai (joki ek to hai bakayda log aur dusra prashashan ke liye), to dono bhugtenge. Asal me aap niptayenge ek hi kar ke do baar bhar ke. Aap majbur honge apne aap ko dohrane me aur uska matlab hoga aap laparvah hone ke antar ke badhayenge. Jitne kam ote honge chinta karne ke liye, utpad utna hi behtar hoga.

Koi alag Antrafalak nahi

Avedan patra hi sabkuch hai. Kuch bhi jo badla, joda, ya samayojit kiya ja sakta ho, use sidhe sanchalan kshetra ke anuprayog se kiya ja sakta hai Ye hame ye janne me shahayak hote hai ke hamare jrahak sahi me apni musibaat aur sawalo ko door karne ke liye kya karti hai. Aur hamare grahako ko alag alag karyo ko karne ke liye alag antrafalak me sanlekhan karne ki chinta karne ki jarurat nahi hai. Ek kshan wo sayad apne grahako ke pariyukt se jujte honge to durse kshan unhe sayad naya karmchari jodna pade. Woh alag alag lep ke sath vyavhar karne se pareshan nahi ho sakte aur ek anurup antraprusht ka nirvah karnese wo ye lep ko jyada jaldi se anukul ho jayenge.

—Edward Knittel, Director of Sales and Marketing, KennelSource


Code chapter 10

Kam software

Apne kuutlekhan ko yatha sambhav saral rakhe

Aap sochte he ki dugaana kuutlekhan aapke software ko dugaana jatill bana deta he. Parantu vaastav me,pratyek samay jab aap kuutlekhan ki maatraa me badhootteri karte he,aapke software charghantiki roop se jyada kathin ho jata he. Prateyek mamully anuvradhi,prateyek parivaten,prateyek nirbartha, aur prateyek Prathmikta ka girta hua prabhav rehta he . Kuutlekhan ko laparwahi se jodte rehna se,pehle ki aap use jane,aapne bade ball of mud ka nirman kar diya he.

Is jatillta ka muqabala aap kam software se kar sakte he.Kam software ka tatparye he ki kam visheshtaye,kam kuutlekhan,kam barbadi.

Mahatvapurn yahan he ki kadi samsya jisko bahut sare software ki jarurat hoti he use dohraye saral samsya me jisme kam jarurat hoti he. Aap vastvik samsya ka samadhan nahi nikal pate he,wah thik he.Vastvik Samsya ka 80% samadhan,who bhi 20% koshish se,yahe ek badi jeet he.Vastvik samsya lagbag kabhi bhi itni buri nahi he ki ise hal karne me paach guna koshish lage.

Kam software ka arth he aapne sfatik goole ko aapne se dur kar diya he .Bajay ki bavishya ki samsya ka purvanuman lageye jaye, aap aaj ki samsya ko hal kare. Kyu? Aapko darr he kal ka prayh kabhi bhi usme safalta nahi he. Apne aap ko kabhi bhi girne naa de aur in bhuttha muddho ko hal karne ki koshish kare.

Shrurat se hi,hamne hamare utpado ki rooprekha ko kam software ki aavdhrnaa ke aaspass rakha he. Jab bhi sambhav hua, hamne musquil samsyao ko saral kar diya Hamne paya ki saral samsyao ke samadhan ko aamal me lana aur uska samarthan karna aasan nahi he, ve samajhne me aur prayaog karne me aasan he. Yeh sab hissee he ki kis tarah hum apne ap ko apne pratiyogi se antar rakhte he, bajay ki utapado ko banane ki jo jyada karte he,hum kam karne wale utapado ka nirman karte he.

Kin visheshtao ko aap shamil karene ke liye chunenge aur kinhe chhod denge yahe kam software pe bahut adhik nirbhar karta he. Nahi kahne me dare nahi un visheshtao ke anurodh ko jinhe karna kathin ho. Yadi ve param aavashyak nahi he, to apne samay/ koshish ko bachaye aur bharam se dur rahe.

Shanti rakhe. Kisi bhi vichaar ko saptah tak karye me naa le aur dekhe ki who abhi bhi ek bada vichar he ,baad me ki prarambhik kolahal samapt ho gaya he. Aapka atirikt marinading samay aapke dimag ko saral samadhan dega.

Programmers ko badava de pratyutter prastav ke liye.
Aap sunana chhate he:” aapki salah ke anusar 12 ghante lagenge. Parantu, ek tarika he ki me ise kar sakta hu ,yeh 1 ghanta lega. Yeh X nahi karega parantu Y karega.” Software ko piche aane de. Programmers ko bole ki wo sangarsh kare sarvottam ke liye.

Iske saath hi, talaash kare jo software likhne ke chakker me ho. Kya aap pratilipi me badlav kar sakte he taki yeh grahak ko salah de dusre marg ke bare me, jisme software model ki badlav ki koi jarurat nahi he? Udaharan ke liye, kya aap logo ko salah de sakte he ki woh vishesh aakar ke chitro ko hi upload kare bajay ki chitro ka khushlatapurvak upyog ke server side pe.

Pratyek visheshta ke liye jo aapki application me he, aapne aap se puchiye:kya koi tarika he jisise ise joda jaya sake taki software ka kam upyog ho? Keval kuutlekahn kare jiski aapko jarurat ho aur kuch nahi. Apka application aaraogya aur tanu hoga parinamswroop.

NO code se jyada lavchik koi CODE nahi hai!

Achche software design ka “rahashya”, code me kya dalna wah janana nahi ahi; kya chhod dena wah janane me wah hai! Hard-spots aur soft-spots kaha par hai wah janane me wah hai aur jyada design thansne ke bajay kaha avkaash/jagah chhodni chahiye wah janane me wah hai.

—Brad Appleton, software engineer
(from There is No CODE that is more flexible than NO Code!)

Kad ke saath uske anurup jatilta badhti nahi hai

Software engineering ka sabse aham niyam bhi sab se kum prachlit hai: Jatilata kad ke saath uske anurup badhti nahi hai…. 2000 line ke program ke liye , usse aadhe programme se do guna se jyada samay jata hai.

The Ganssle Group (from Keep It Small)


Khushiyon ko ishttam karna

Un upkaran ka upyog kare jo aapke samooh ko uttejite kare aur prerit kare.

Ek khush programmer hi utpadak programmer hota he. Isiliye hum khushi ishttam karte he aur aap bhi kare. Matr upkaran ka chyan na kare aur karye pranali jo adharit he udhyogik star pe ya to pradarsdhan mapik ka. Aamurt ko dekhe: kya waha manobal , garv aur chalaki he? Kya aap sahi me khush honge is vatavaran me prti din 8 ghante kam karke?

Yeh programming bhasha ko chunene me vishist mahatvpurn he. Bavjood janta ki abhigyata ke viprit, uska nirman samaan nahi he. Jab bhi koi bhasha koi application bana sakti he, sahi bahsha ka upyog use naam ke liye nahi parantu anand aur karyeshamta ke liye bana sakti he. Yeh sab he rozana ke karya ko khushnuma banane ka chhoti suchnao ke adhar pe.

Khushiyon ka bahta hua prabhav he.khush programmers sahi karye karte he.Woh saral aur pathniye kuutlekhan karte he.Yeh saaf, bhaavbodhak, pathniye, sundar paddadhti lete he.

Hamne Ruby bhasha me parmanad prgramming ko paya aur ise hamne dusre vikasako ko hamri rooprekha rails ke anusar bata diya. Dono ne hi lakshya ko bata manav Khushiyon ko ishttam karne ke liye.Hum aapke sammishran ko badava dete he.

Saaransh me , aapke samoh ko jarurat he un upkarano ki jinhe who chhahte he.Hamne yahaan programming language shabd ki baat ki he, parantu yeh aavdhranaa sahi he application, ghoshnaa ptra aur kisi ke liye bhi. Us fuse ko chune jisse janta uttejit ho jaye.Aap isse uttejnaa aur prerit paida karenge aur ek behter parinam denge.

Aapko jis prakar ke engineers ki jaroorat hai

Mai Ruby on Rails ka upyog karke hamara app nirman karna chahta tha uski ek numberki vajah yeh thi ki wah itna sunder, utpadak hai aur sunder rit se design kiya gaya hai. Jo isi prakarki chizo ke bare me dhyan rakhte hai aise engineers ko wah akarshit karta hai… yeh thik usi prakarke engineers hai ,jo aap aapki team me chahte hai, kyunki who wohi prakar ka sunder aur utpadak software banate hai ki jiski aapko bazaar ko jitney ke liye jaroorat hai.

—Charles Jolley, Managing Director at Nisus Software (from Signal vs. Noise)


Kuutlekhan bolta he

Aap sune jab aapka kuutlekhan aapko piche se dabav de.

Aapne kuutlekhan ki sune.Yeh apko salah pradan karega. Yeh aapko piche se dabav dega.Yeh aapko bateyega ki kaha kathinai rehti he.Yeh aapko karye karne ke naye tarike batata he. Yeh aapko madad karega less software ke namune se jude rehane me.

Kya is nayi visheshta ko hafto ke samay ki aur kuutlekhan ki hazaroo rekha ki jarurat he.Yahi aapka kuutlehan aapko karya ka ek behter tarika batata he. Kya kuutlekahn ka koi saral tarika he use ek ghante me karne ka, bajay ki pechida tariko ke jinhe 10 ghante ka samay lagat he. Phir se, yahan aapka kuutlekhan aapka path pradarshan karega,suniye.

Aapka kuutlekhan aapka margpradarshak karega prakash aur sasta tay karne me. Dhayan dijiye, jab ek saral rasta ubhar ke aata he. Nischit hi , yeh visheshta jo karya saral baanti he ,wah waise nahi ho sakti jaise aapne socha tha!!to ab kya? Agar yeh karya anukool matr he aur kisi aur kaam ke liye zyada samay deta hai to yeh bachav karta hai.

Suniye

Aapki design ke bare me chinta na kare, yadi aap aapke code par dhyan denge to achchi design taiyar ho jayengi… Technical logo ki baate sune. Yadi who log parivartan karne me mushkil ki shikayat kar rahen hai , to aisi shikayato par gambhirta se dhyan de aur unko samay dijiye.

—Martin Fowler, Chief Scientist, ThoughtWorks (from Is Design Dead?)

Yadi Programmers ko Code Hatane ke Liye paise diye jate ho…

Naya code likhne ke bajay yadi programmers ko software me se code hatane ke liye paise diye jate hai to software kahi jayada achcha banega.

Nicholas Negroponte, Professor of Media Technology at MIT
(from And, the rest of the (AIGA Conference) story)


Karz ka vyavasthapan

Apne kuutlekhan ko chuka ke aur bil ka aakar tay kare.

Hum zyadatar udhar ko rupye ke mulya main sochte hain par yeh alag prakar ke bhi aate hain.Aap saralta se kuutlekhan kar sakte hain aur bill ka aakar tay kar sakte hain.

Kuch bure kuutlekhan ko jodne se wah kriyashil hoga parantu wah thoda kathin aur aapka udhar badhta jaaega.Aakar jo acche hain par itne bhi aache nahin hain unhe, saath daalne se aakar acha nahin hoga aur aapne phir se kar diya hai.

Isse samay se samay tak karna thik hai.Hakikat main kai baar yeh zaruratmand taknik hai jisse ki puri Get-Real ASAP vastu karne main madad milti hai. Parantu phir bhhi ise udhar ke taur pe pehchanna zaroori hai aur ise kisi samay pe chukana hai ya to usse punah aakritt karke ..

Isi tarah aapko hamesha aapki aay main se kuch bhag kar ke liye nikalna chahiye, rozana kuch samay aapke kuutlekhan aur udhar ko aakrit karne ke liye nikalna chahiye.Agar aap nahin karte, to aapko byaj chukana padega bajaye ki mull ke. (aur aage badhte rahenge.)



Darwaja khula rakhe

Data ko duniya main RSS, APIs, aadi dwara laane ke liye.

Apne grahakon ko bandhne ki koshish na karein.Unhe jaankari apne taur se jab chahiye aur jaise chahiye lene do. Ise karne ke liye, data main baandhne ka vichar chodna hoga. Unhe apni taur se chalne do. Logon ko RSS dwara jaaankari tak pahunchne do.APIS pradhan karein jisse teesre vikasak aapke upkaran ko bana sakein.Jab aap ye karenge to aap apne grahak ki zindagi aur zyada saral kar denge aur apni application ke karya ki sambhavna badha denge.

Log RSS prabandh ke baare main sochte hain taaki ve naye blogs aur sites ka dhyan rakh sakein.Isme zyada parinam hai.Isse grahakon ko applicatioins main hone wale badlavon ke bbare main bina log in kiye pata chalta hai.Basecamp feeds se grahak apne url ko samachar vachak main badal sakte hai aur apne prayojana sandeshon pe bhi nazar rakh sakte hain aur milestones aur to-do lists ki jaanch kar sakte hain.

APIS vikasako ko application ke naye utpad ko banane main madad karta hai jo ki amulya ho sakte hain.Udharan ke liye , Backpack supplies an api which Chipt Productions used to build a Mac os x Dashboard widget. The widget lets people add and edit reminders, list items, and more from the desktop. Customers have raved to us about this widget and some have even said it was the key factor in getting them to use Backpack.

Kuch aur companiyon ke udharan:

Widget se fark padta hai

Jab 37signals ne kuch samay pehle Backpack release kiya tab meri pehli asar yeh tyhi ki…

Who us samay ke aaspaas tha ki jab Chipt Productions ne Tiger ke liye Backpack widget release kiya- who itna achcha tha ki koi bhi ise download kare bin aur uska try kare bina nahi reh sakta Ki maine Backpack ke bare me dubara sicha. Natiza? Kafi alag tha.

Ab jab bhi koi khayak aata hai, mai widget mw jata hu, type karta hu aur submit karta hu- khatam. Kya main kuch chhanbin karna chahta hu aise email aata ahi. Sirf widget me jao, type karo, submit karo, khatam.Widget ek aisa tvarit brain dump hai jo main jiska upyog karta hu wah sabhi Mac upar hamesha uplabdh hai. Aur sub kuch websthit hone ki vajah se koi vrutant niyman nahi hai- wah kaha jar aha hai ya main baad me use kaise paungs aisi koi chinta ke bina main uska upyog kar sakta hu.

—Todd Dominey, founder, Dominey Design
(from Trying on Backpack)


Shabd chapter 11

Kriyasheel kuch bhi nnahi he kriyasheelta vishesh ke liye.

Kriyasheel vishesh dastweje na likhe.

In Rooprekha dastwej ko samet lene se tayyar utpado par koi prabhav nahi hota. Isliye kyuki :

Kriyasheelta vishesh kalpana he.

Ve vastwikta ko nahi he darshate .Ek application vastwik nahi he jab tak use banane wale use banaye nahi , roopkar uski rooprekha banaye, aur log uska prayog kare. Kriyasheelta vishesh kagaj par shabdo ke saman he.

Kriyasheelta vishesh shanti banaye rakhne ke bare me.

Yeh sabhi ko shamil karne aur khush rakhne ke bare me he, jo saath me rom aur hardik he,who labdayak nahi he.Ve kabhi bhi kathin chayan ke bare me aur kimat badaane me nahi he, balki un cheezo ke bare me he jo ek mahaan application ko banane me jaroori he.

Kriyasheelta vishesh keval samjhote ke bharanti ki taraf le jatya he.

Logo ke samooh ka anucheddo ke vishay vastu par sahmat hona ek sahi samjhota nahi he. Sabhi ek hi vastu ko padte he par ve sabhi aalag hi sochte he. Baad me yeh nisandehe hi samane aata heki : ``Rukhjaye, yeh wo nahi jo mere dimag he’’.``huh? yeh waise nahi jaise hamne iska varnan kara tah.’’``Ha yeh tha aur hum sabhi is par sahmat he-aapne to isko sign off kar diya hoga.’’ Aapko iska tarika pata chal jayega.

Kriyasheelta vishesh shakti se aap sabse mahtvapurn nirnay le sakte he jab aapke paas kam se kam jankari ho.

Aapko kisi ke bare me kam se kam jankari hoti he jab aap uska nirman shru karte he.Aap jitna adhik use banate he,jitna adhik uska upyog karte he, aap usko utna adhik jan jate he.Isliye jab bhi aap koi nirnay lete he –jab aapke pas jyada jankari hoti he ,kam nahi.

Kriyasheelta vishesh visheshta par bahut adhik bar dalta he.

Vishesh chran ke dauran piche nahi aa sakte. Kuch likhne ki aur nishan bindu ko jodne ki koi kimat nahi hoti he.Aap kisi ko anandit kar sakte he jo dard me , usko uski priy visheshta ko milakar.Aur phir aap nishan bindu ki rooprekha banane ke kam ko samet lete he, logo ko nahi. Aur is tarah aap adhik bhar wali ek site ko samet lete he jisne screen pe sarvatr 30 tab la diye he.

Kriyasheelta vishesh aapme vikas ,badlav aur panarmulyakan nahi hone deta he.

Ek lakshan ko khatam kare aur sahmati banaye. Agar vikas ke samay yeh samajh me aata he ki yeh ek galat vichar he, aap isme phas gaye he. Vishesta un vastwiktao se pesh nahi aata he jo ki kuch badal jati , he aapke banate hua samay pe. To aap visheshta ke jagah kya karenge? Aap chhote vikaalpo ke saath ja sakte he jo aapko kuch vastwikta ki taraf le ja sakte he.

Ek panne ki kahani likhe jiski aapki application ko jarurat he.saral bhasha ka upyog kare aur ise jaldi kare. Agar yeh ek panne se jyada leta he to ,phir yeh bahut pechida he. Is prakriya me ek din se jyada samay nahi lagna chhahiye.

To phir aantaraprashta banane se shru kare—yahi aantaraprashta aapke liye ek vikalp hoga Kriyasheelta vishesh ka. Kuch jaldi aur saral prasht rekhachitre banaye. Phir kuutlekhan shru kare HTML me. Visahy vastu ke anuchhedd jo spasshtikaren ke vikalpo ke liye khule he ,ke asman aantaraprashta ke praroop pe sabhi sahmat hote he.

Bhram adrashya ho jate he jab sabhi ek screen ka upyog karna shru kar dete he. Ek aantaraprashta ka nirman kare jisko sabhi dekh sake, uska upyog kar sake, lagatar click kar sake, aur ‘anubhav’ kar sake pahele ki aap back end code ke bare me chinta kare. Apne grahako ke anubhav ko jitna sambhav ho janane ki koshish kare.

Locked –in spec ko bhool jaye. Woh apko bade aur kunji nirnaye ko lene ka dabav dalte he, prakriya ke shrurat me. Vishesta charan ki upeksha karne se aur saste badlavo se aap lachile rahenge.

Nirarthak Specs

A “spec”jyadatar nirarthak hai. Maine ais aspec kabhi nahi dekha jo parypt rup se bada ho jiska upyog bhi ho sake aur jo choksaipurn ho.

Aur maine specs par aadharit dher sara sampoorn crap work dekha hai. Softwarw likhne ka wah ek hi sab se kharab upay hai, kyunki, vyakhyase hi uska matlab hota hai ki yeh software siddhant ke anurup likha gaya hai, nahi ki vastvikta ke anurup.

—Linus Torvalds, creator of Linux (from: Linux: Linus On Specifications)

Blockers ka pratikar kare

Maine dekha ki kisi bhi design ki shuruaat se pehle hi documents ki vyapak jaroorato par jor denewale log, vastav me ‘blockers’ the, ki jo prakriya ko mand karne ki hi koshish kar rahe the( aur samanyatah yeh log woh the jinhe design ya anavin vichar ke liye kucdh pradaan nahi karna tha)

Hamara sab shreshtha kam , hamare dimag me site ki sudharnake bare me ,tvarit prototype banana ke bare me, design me thoda sa parivartan karneke bare me aur usle baad vastavik vivaran ke saath live prototype banana ke bare me kuch khayalose hua tha. Yeh prototype ke baad hamko samanya tor pe vastvik yojna sakar karne me aur achche natize pane me safalta milti thi.

—Mark Gallagher, corporate intranet developer (from Signal vs. Noise)


Bejaan dastweje mat banao.

Unavashayak kagazi karye ko nikal de.

Kriyasheelta vishesh se dur rehna ek acchi shururat he, par waha ruke nahi: sabhi jagah adhik kagazi karye se bache rahe. Jab tak koi dastawej vastav me kuch vastwik nahi de,use naa banaye.

Banaye ,likhe nahi. Agar aapko kuch batalana he, uski koshish uphaspurn tarike se kare aur ise prototype kare bajay ki lambe dastawej likhne ke. Ek vastwik aantaraprashta ya prototype hi aage jakar vastwik utpad banega. Kagaj ka ek tukda, dusre haath me, apne raaste pe he kuude daan ki taraff.

Yeh ek udaharan he: a wireframe document is destined to stop and never directly become the actual design, don’t bother doing it. If the wireframe starts as a wireframe and then morphs into the actual design, go for it.

Dastaweje jo apki application ki aalag he woh bekaar he. Woh aapko kahi bhi nahi milenge. Aap jo bhi kare woh viksit ho kar vastwik cheezo hona chhahiye. Agra koi dastweje vastwik hone se pehle ruhk jata he, woh mara hua he.

Koi bhi ise padhnewala nahi hai

Main yeh ginti bhi nahi kar pa raha hu ki kitne sare multi-page product specifications aur business requirements documents meri development team ke paas hi kshin ho gaye hai,bina padhe hi dhul kha rahe hai, jab ki jo banana ke liye hamne kitni samasyaoki charch ki, kitne sawal kiye aur upbhokta ke parikshan kiye. Maine aise developers ke saath bhi kam kiya hai jinhone, job hi bina padhe hi rahe waise lambe lambe , nrupanatmak email ya coding standard documents likhne me kai ghanto ka samay vyatit kiya hai.

Webapps bade bade documents ke saath aage nahi badhte. Software development ek satat parivartanshil punrukt prakriya hai, jisme antarkriya ,tvarit nirnay aur jiska purvanuman asambhav hai aise mudde sammilit hai. Yeh koi bhi baat kagaz par uteri nahi ja sakti, nahi jani chahiye.

Wah lambi likhavat ke pichhe aap ka samay vyay na kare, koi bhi use padhnewala nahi hai. Yehi baat se ashvasht hoiye ki yadi aap aapki product ko viksit hone ke liye paryapt jagah denge , to antme, aapne job hi likha usi prakar ki aur koi bhi likhavat nahi milengi.

—Gina Trapani, web developer and editor of Lifehacker, the productivity and software guide


Buddhiman kahani mujhe batao

Kahani likhe , soochnaye nahi.

Agar aap kisi nayi vishesta ko samjhane ke liye shabdo ki jarurat ko pate he, uske bare me ek chhoti kahano likhe. Takniki aur aakaar ki soochnaa me mat ulse, ek chooti kahani jaldi se banaye. Is manviye roop me kare jaise ki aap sadharan bolchal me karte he.

Yeh jaroori nahi ki yeh ek lekh ho.Bas jo hua he uske prwaaha ko bataye. Aur agar aap ek chhooti kahani ko screen ke saath ,apne sandharb me jod lete he to, aap bahut adhik behterta ki taraf ja rahe he.

Anubhavo ke saath rahe bajay ke saoochnao ko khojte rahe. Kutniti soche ranniti nahi. vishayo ke bare me. Aapke application ke hisso ko banate rahiye,uski rannniti apne aap sahi hogi. Abhi bas ,aap kahani ko badate rahiye jisse ki baatchit shru hogi aur aap sahi raaste pe aajayenge.



Vastwik shabdo ka upyog kare.

Vastwik aavtaran ka upyog kare bajay ki lorem ipsum ka.

Lorem ipsum dolor roopkaro ka vishvasniye dost he. Nakali aavtaran logo ki sahayata karta he praroop ko dekhne me jab woh ubhar ke aata he. Parantu ,nakali aavataran kabhi khatarnak bhi ho sakta he.

Lorem ipsum pratilipi me vichar anusar badlav karta he. Yeh text based content to ghata kar visual design element –aavtaran ka aakar ,me kar deta he, bajay ki jo ise hona chhahiye : kimati jankaari jo koi bhi enter kar sake aur/ ya to padh sake. Nakali aavtaran ka arth he ki aap aanivarye parivartan ko nahi jaan payenge jo vastwik jaankari ke enter hone par dikta he . Iska arth hua ki aap ko pata nahi chalega ki site ke form me aapko kya bharana he. Nakali aavtaran ek aad he aapke aur vastwikta ke beech me.

Aapko vastwik pirtilipi ki jarurat he janane ke liye ki kuch shetra kitne bade he.Aapko vastwik pirtilipi ki jarurat he janane ke liye ki kuck talikaye badegi ya to sikud jayengi.Aapko vastwik pirtilipi ki jarurat he janane ke liye ki aapki application vastav me kaise lagti he.

Jaildi se hi aap,vastwik aur prasangik shabdo ka upyog karenge. Agar aapki application ya site ko jarurat he aakade ke pravesh ki, aap vastwik aakade hi dale. Aur vastav me Aavtaran ke prakar ko—kisi aur strot se lekar chhipkaye nahi. Agar yeh naam he, to vastwik naam hi likhe. Agar yeh shahar he to ,vastwik shaher ka naam hi likhe. Aur agar yeh password he aur do bar doharaya gaya he ,is do bar dohra kar hi likhe.

Jaruri hi, yeh bada hi aasaan he ki kisi bhi roop ko paya ja sake aur shetro ko kachere se bhara jaya sake taki unhe jaldi se hal kiya jaya sake. Parantu ,yeh vastwikta he nahi he.Yeh woh nahi jise aapke grahak karne ja rahe he. Agar aapke grahak lamba raasta chunte he,to yeh samajdhari hogi ki aap chhota raasta ko chuune. Jab aap nakali pritilipi ko rapid-fire fashion me dalte he, aaapko yeh pata nahi hota he vastav me us roop ko bharane me kaise anubhav hota he.

Waise kare jaise aapke grahak karte he ,aur aap unhe jyada accche se samaj payenge. Aur jab aap unhe acche se samaj jayenge aur unke jaise hi anubhav karenge, aap ek behter Aantaraprashta ka nirman kar payenge.

Lorem Ipsum Garbage

Vivaran kya ho sakta hai uski kalpana karne ki kalpana nahi hone se ,design ki vicharna khatma ho jati hai.Arthy dhundhla ho jata hai, kyunki “ wah sirf vivaran hai”, samajshakti durbal ho jati hai kyunki kisi ko yeh khayal tak nahi aaya ki yeh vivran vastav me padhne ke liye tha. Mauka chhut jata hai, kyunki aapne sahi vivaran ki jagah woh lorem ipsum garbage ka upyog kiya. Tab vivran bikul chhota ho jata ahi, kyunki uska upyog honewala nahi hai. Ham bhi shayad aise hi sunder vivran ka sarjan kare.

—Tom Smith, designer and developer (from I hate Lorem Ipsum and Lorem Ipsum Users)


Apne utpad ka manvikaran karo.

Aapke utpad ke chritra kaun sa prakar ka he?

Aapne utpad ko ek vyakti ke saman soche. Aap is kis tarah ka vyakti banana chhahte he? Vinarm? Kathor ? Kshamasheel? Sakht? Hasymay? Bhavhin? Gambhir? Dhila? Aap aapne aap kokis tarah dekha chhahte he sanvibrhanmi ya vishwasniye? Jasie ki sab jante he? Ya shaalin aur pasandiye?

Ek bar apne nirnay le liya, apne utpad ke nirman ke samay uske chritra ko hamesha dhyan me rakhe. Usse copywriting, aantaraprashta aur visheshta samooh ke samay pathpradarshak jaise istamaal kare.Jab bhi aap koi badlav kare, apne aap se puche ki wah badlav apki application ke chritra ko shobha deta he.

Apke utpad ke pas aawaaj he—aur yeh apke grah



Mulya aur Shamil honachapter 12

Nishulk Namuna

Kuch nishulk mein de dena

Bahar ki duniya bhadkile hai. Ish hangame mai logo ko aapne aur vyakht karne ke liya, Kuch nishulk mein de do.

Samajdar companies janta hai ke nishulk chije dena grahaka ko lubhne ka sabse shrest tareka hai. Jaise ke apple.vah nishulk mein itunes software bhet karte hai taki Vah ipod aur Itunes ki mang gatan kar sake sangeet bazaar mein. Bahar ki duniya mein parchun bikaav wahi karte hai.Starbucks kehta hai ki har nayee kharidi ko santulit rakhna ke liya vah apne grahak ko naya paanch pay nishulk deta hai. Lakin jin- sharn nahi.

Hamare liya writeboard aur Ta-da talika puri tarah se nishulk hai taki log hamara baki sab maal upyog karne ke pathik par rahe. Aadi hum une hamesa kuch tarah ka nishulk pratav apne aaps ke barah mein deta rahenga

Hum logo se chahte hai ke vah hamare maal ko anubhav kare aur antrafalak kare aur uski upyogita ko samje jise hamne banaya hai. Ek bar sammohit hona par,vah kuch zyada hi sudharit lubthan naksha pasand karne lage.Jo logo ko anumati degi naye pariyojna aur panno ke atirikht lakshan ko pravesh karne ke liya jaise ke file uploading aur data encryption.

Bite-size chunks

Bite-size ke chunk banaye: vishisht, jyada chhote jo grahak bite kar sake aise offerings banaye. Kum se kum ek product ya service kokum kharch wale,saral aur ananddayak bite size ke chunk me vibhajit karne ka nirdhar kare.

—Ben McConnell and Jackie Huba, authors of Church of the Customer Blog
(from What is customer evangelism?)

Aapka Hit Single dijiye

Aapka ek geet ( prati albu) duniya ko free promotional download ke rup me dene ka sochiye-jaise ki movie trailer hota hai-jaise ki radio ko bhej agaya hit single- aisa geet jo logo ko aapke music lene me dilchashpi dega.

Yah geet ki piracy ke bare me chinta na kare. Logo ko yah gana sunane dijiye,uski copy karne dijiye, usko baantiye, usko de dijiye. Itna vishvas rakhiye ki yadi duniya ne wah suna hai,to wah jyada sunane ke liye paise dhukayegi.

—Derek Sivers, president and programmer, CD Baby and HostBaby (from Free Promo Track)


Sahaj par, Sahaj me

Banaye signup aur rad kijiye pida rahit prakriya.

Ushe jitna ho sake utna aasan banaye aander aane aur bahar jaane- tumare-aaps.

Agar main grahak hoon jo aapka aap ko istamal karna chahta hai.woh ek pidarahit, aur aachi prakriya hini chahhiye.jo pradan kare ek bade saaf aur sahaj button jo hare k panne par dekhe aapke vipnan site par..Apne sage sambandhi ko bataye ki kis sahaj tarah se vah aabhilekh kare 1 minute par.

Waha hamesha ek nishulk vikalp hona chahiye taki grahak nishulk pradershan kare app ka apne credit- card ke jankari de bina.Kuch hamare pratispardhak apeksha karte hai hamare nimantran ki.ek niyukti, ya ek visesh sanket shabd taki vah maal ka upyog kar sake.kiska sauda hai ushe saath?hum apne apps ko kisi bhio waqt nishulk upyog karne deta hai kisi ko bhi..

Apne signup form ko jitna ho sake utna chota rakhe.woh chij ki maang na kare jiski zarurat nahi.aur logo ko bhaybhit karne ki koshhiosh na kare.

Vahi neeyam lagu hota hai rad karne ki prakriya par.aap apne maal mein logo ko vasaana nahi chaheinge.jabki hum sharminda hai jab log nirnay karte hai ki vah aapna basecamp account rad karna chahtein hai.hum kabhi bhi vah prakriya bhaybhit ya pechiuda nahi karna chaheinga.”Cancel my account” ek sampark hai jo saaf ho jata hai ek din mein vyakti ke khata panne mein.wahaan ek bhi e-mail nahi hoi na chaiheye bhejne ke liye,viseah form purn karne ke liye ya saval jawab ka.

Aur ye bhi nischit kare ke logo ko apne mahiti prapt ho agar who nischit kare chod dena ka.hum yeh nischit karte hai ke grahak aasani se apne sandesh niryat kar sake xml format kabhi bhi. .yeh unki apne mahiti hai aur who jo chahe who apne mahiti ke saath kuch bhi kar sakte hai kabhi bhi.

Yeh kafi nirnayak hai ki logo ko apne mahiti par kabo karne dena kyunki yehi viswas baandta hai.aap unko ek setu deta ho unke apne mahiti dveep ki. Aap unko izzzat deto ho chod jaane ki bina jurmana bhare taki vah ek accha prastav doond sake. Yeh ek accha kary hai karne ke liye jo saakh bandhta hai.

Aaram se bahar nikle

Upbhoktaoko unki marzi ke khilaf roke na rakhe. Yadi woh nikal jan chahte hai, to unko sabhi vivaran jo unhone taiyar kiya hai, jabki woh site par the, uske saath nikal jane dijiye….nishulk Aapko darwaja khula rakhna chahiyeaur aapke grahakoko paryapt dene par dhyan kendrit karna chahiye, jisse wah bandh ho jane ki vajah se vapas aane ki bajay apne aap vapsa aaye.

—Charlie O'Donnell, analyst, Union Square Ventures
(from 10 Steps to a Hugely Successful Web 2.0 Company)


Murk shasak Chal, bachho ke liye

Upeksha kijiye dird ikrarname ko , signup shulk aadi.

Koiu nahi chahta dird ikrarname ko,purva tak jaane ko ya ek waqt shulk ko.isliye iski upeksha kare.hamare maal toh month to month basis.yahaan koi ikrarnama nahi hai lakhaan ke liye aur aap rad kar sakte hai kabhi bhi bina jurmana bhare.aur kabhi bhi set up shulk nahi the..

Jyada nagad paane ke liye koi ukti khojne ka prayas na kare. Paise Kamao.



Ek naram goli

Soften the blow of bad news with advance notice and grandfather clauses

Bure samachar ko vitran karne ki zaroorat hai bhav unninati ki tarah?ushe jitna ho sake utna pidarahit banaye aur bahut pragati sandesh ki tarah apne sambhandhi ko pahuchahiya . Aur vimersh kare parikraman kaal apne purv grahak ko kuch kaal ke liye. Yeh sambhandhi aapke khan aur paan hai aur aap unko mulyavan samajte hai na ki khod samajte ho.



Tarakkichapter 13

Hollywood Prakshepan

Kathin samasya se nikalkar prakshepan ka purvdarshan

Yadi aap app ko van mein prakshepan karte ho toh vaha uska upyog karna wala koi nahi hoga. Kya iska koi narth banta hai?yadi aap apne app ka prakshepan karte ho bina prachar ke toh log iss chij se aparichit rahenge aur yeh ek tathya hai.

Nirmaan kijiye kolahaal aur purvnirmaan Hollywood shelle mein prakshepan. 1}samasya 2}purvdarshan 3}prakshepan.

Samasya

Prakshepan ke kuch samay pehle he, apne kaam ka jhalak dena shru kar de. Aur logo ko janna ka mauka ke aap kya kaam kar rahe ho.Apna chin niyukt kijiye.apne blog ke vikaas ke bare mein niyukt kare. Anischit hokar apne bhij ko boje, aur ek aisa site tayaar kare jahaan aap uun logo ke e-mail sammalit kar sake jo ke ruchit hai.

Is samay aap ko yeh bhi karna chahiye jo aapke sambhandi aur dosto ko lubhaye.yeh hi woh hai akhir mein aap ki madat aayenge.yeh aap ki app ka prachar karenge.unke nirthakta ka purnavardan kijiye aur unhai kahiya ke unhai ek vishisht purvdarsan hoga.aur aapka site jaise ke boing boing slashdot aur dig Jaise site se judd jayega aur aap ko adhiktam anuyayee milenge aur aapka aite google ke shreyni mein bhi aa sakta hai.

Shubharambh ke din ka rasta

Jaisa hi hame pata chala ki Blinksale vastav me aa raha hai, hamne hamare mailing list me kuch mushkil sawal rakhna shuru kar diya. Yeh wah log the jinhone hamare project ke bare me hamse suchana prapt karne ko kaha tha.Wah hamare aashik the. Yadi aapke paas logo ke samuh ke saath nbaat karne ki izazat hai, to wah jagah shuruaat ke liye shrshtha hai.

Dusra kam hamne wah kiya ki hamari product ke bare me jyada logose baar karne ki izazat maangi. Blinksale ke prarambh ke chheh saptah pehle, hame hamari website par teaser page shuru kiya jisme online invoices bhezne ka saral upay dene ki ghishna ki.Yah page en uttejana aur suspense jagane ke liye paryapt suchna di, aur jise gopniya rakhneki jaroorat thi aisi koi bhi suchana nahi di.Page ke upar prabahvak rup se ek newsletter ke chande ka form pradarshit kiya gaya, jisme email address ke siva aur koi bhi chiz ki jaroorat nahi thi, jis se jo log ichchuk ho unko product shuru hote hi jankari di jaye.

Hamne hamko laga ki jinko bhi product me dilchashpi hogi aise darzan jitney dosto aur saathi karmachariyome baat failai aur unhone blogs aur websites ke jariye tease page ke bare me baat failai. Kuch hi dinome , hamare mailing list me hajaro naam the. Yah log kafi mahtvpurn log the- aise log jo hamari product ke bare me jyada jankari ke liye ouch rahehai aur jo log ham kab shuru karnewale hai yah janna chahte the.

Antme, hamne shubharambh kiya usse do saptah pehle, hamne kuch dosto, sahkarmachariyo aur udyog ke logo ko , beta test Blinksale me madad ke liye bulaye. Isse ham jainhe uske upyog se laabh hone ka mante the aur jo log product shuru hone par uske bare me baat failane me madad kar sakte the aise logo ke samne product rakhne ka hamko mauka mila. Yah dhyan me len mahtvpurn hai ki, hame product ka upyog karne ke liye ya uske bare me likhne ke liye kisi par dabav nahi dala. Ham to sirf hamari product dikhana chahte the aur log iske bare em baat kare aisa chahte the. Antme, yadi aap is tarah se vyapar badhana chahte ho to, yah behtar rahega ki aap yah nischit kare ki aapki paroduct barabar hai. Anaytha, bina baris ke badal jaisi sthiti hogi. Jab product ke shubharambh ka din aaya, hamne hamare mailing list me ek email bheja, hamare boggiong dosto ko bataya aur hamare beta testers ko unki ray den eke liye protsahit kiya. Aur hamare ati anand ke bich, hamare prayas kafi safal rahe. Shubharambh ke kuch hi dino me hajaro logone hamari site ki mulakat ki aur product ka upyog karne ke kiye sign up kiya.

Prakshepan

Prakashit karne ka waqt aa gaya hai. Ab log vastavikta me aapki application dekh sakte hain. Apne grahakon se emails mangaiye. Apne vipnit site ko prakashit karain. Apne sidhanton ko jitna ho sake failaiye. Blogs ki sahayta lijiye. Blogs ke dwara logon ko bataiye ke aapke kitne grahak hain. Jaaniye aapne kya mukaam haasil kiya hai. Teji dikain aur use jaari rakain.

Shubharambh ke din ka rasta

Jaisa hi hame pata chala ki Blinksale vastav me aa raha hai, hamne hamare mailing list me kuch mushkil sawal rakhna shuru kar diya. Yeh wah log the jinhone hamare project ke bare me hamse suchana prapt karne ko kaha tha.Wah hamare aashik the. Yadi aapke paas logo ke samuh ke saath nbaat karne ki izazat hai, to wah jagah shuruaat ke liye shrshtha hai.

Dusra kam hamne wah kiya ki hamari product ke bare me jyada logose baar karne ki izazat maangi. Blinksale ke prarambh ke chheh saptah pehle, hame hamari website par teaser page shuru kiya jisme online invoices bhezne ka saral upay dene ki ghishna ki.Yah page en uttejana aur suspense jagane ke liye paryapt suchna di, aur jise gopniya rakhneki jaroorat thi aisi koi bhi suchana nahi di.Page ke upar prabahvak rup se ek newsletter ke chande ka form pradarshit kiya gaya, jisme email address ke siva aur koi bhi chiz ki jaroorat nahi thi, jis se jo log ichchuk ho unko product shuru hote hi jankari di jaye.

Hamne hamko laga ki jinko bhi product me dilchashpi hogi aise darzan jitney dosto aur saathi karmachariyome baat failai aur unhone blogs aur websites ke jariye tease page ke bare me baat failai. Kuch hi dinome , hamare mailing list me hajaro naam the. Yah log kafi mahtvpurn log the- aise log jo hamari product ke bare me jyada jankari ke liye ouch rahehai aur jo log ham kab shuru karnewale hai yah janna chahte the.

Antme, hamne shubharambh kiya usse do saptah pehle, hamne kuch dosto, sahkarmachariyo aur udyog ke logo ko , beta test Blinksale me madad ke liye bulaye. Isse ham jainhe uske upyog se laabh hone ka mante the aur jo log product shuru hone par uske bare me baat failane me madad kar sakte the aise logo ke samne product rakhne ka hamko mauka mila. Yah dhyan me len mahtvpurn hai ki, hame product ka upyog karne ke liye ya uske bare me likhne ke liye kisi par dabav nahi dala. Ham to sirf hamari product dikhana chahte the aur log iske bare em baat kare aisa chahte the. Antme, yadi aap is tarah se vyapar badhana chahte ho to, yah behtar rahega ki aap yah nischit kare ki aapki paroduct barabar hai. Anaytha, bina baris ke badal jaisi sthiti hogi.

Jab product ke shubharambh ka din aaya, hamne hamare mailing list me ek email bheja, hamare boggiong dosto ko bataya aur hamare beta testers ko unki ray den eke liye protsahit kiya. Aur hamare ati anand ke bich, hamare prayas kafi safal rahe. Shubharambh ke kuch hi dino me hajaro logone hamari site ki mulakat ki aur product ka upyog karne ke kiye sign up kiya.

—Josh Williams, founder, Blinksale


Ek Shaktishaali Jhalki Sthan

Ek ace sambhandit unnati site banaye jo logo ko aapka vastu se parichai karaye.

Sabse sarysresth unnati aujar aapka utpad hai.prashansha logo ke much se niklengein jab aapka application logo ko vaastav mein zaroori lageinga.

Phir bhi aapko ek unnati vyakht karta site chahiye jo logo ko lubhayein.aapko is site mein kya sammalit karna chahiye? Kuch vichar.



Savar abhilekh aavesh ka

Blogging can be more effective than advertising

Prachar bahut hi bahumulya hai.aur vibhin tarah ke prachar ka mulyaankan karna aur bhi karagar sabit hoga aur yeh uss prachar se bhi bahumulya hoga .aur yadi aap ke paas itna waqt aur samay nahi hai paramparaik tarah ke prachar ke liye toh usshe prachar kare abhilekhein ke maarg se.

Apne abhilekhan ka is tarah se nirmaan shuru kare jo aapke utpad ka prastut kare aur aisa pratav de jaise madagar paramersh, chalha, shrinkhla aadi.Hamare sankeet aur shabd abhilekhan aakrisht karta hai hajaroo pravachakoo ek hi hafta mein.sukhriya unn jankariyo ki aur unn rasili baatein ki…,jo hum prachar karte hai pratidin aadhar par.

Jab hamare pehle utpad ki prachar ki baari aaye, humne apne base camp se suruaat ki. Humne svn se shabd ki khoj ki aur uska prachar kiya. Sambhandhi jaise ke Jason kotkhe, the boing boingers, jim coudal, aur viprit logo ne unke abhilekhan ke dvara hamare utpad ko protshahit kiya aur hamara karya pura huaa.

Ta-da list ek bahoot bada udaharan hai jisne abhilekhan duara prachar kiya.humne ta-da list ka prakshepan kiya ekal pad mein joke tha signal vs noise.aur uske kuch saptah baad hume yeh varnan mila ki takriban 200 abhilikhit aur 12,0000 logo ne pravesh kiya hai apne khud kit Ta-da khate ke liye. Aur samarthan ke bare mein shabd logo se prachar hone lage who bhi adhik teji se.Prakshepan ke 24 ghante ke bhitar mein 100000 log pravesh kar chuke the.



Aarambhik Mange

Get advance buzz and signups going ASAP

Hamne usse prapt kar liya hai parantu wo purnavrit ho raha hai. Apne kuch site chalu kare Aur jald se jald e-mails ko sanchit kare. Apna domain name chuniye, usse ek logo digiye aur ek ya do wakya aise chuniye jo apke application ko parichit kar sake.Logo ko apne e-mail address dene digiye.Ab apne kuch logo se sambhand sthpit kar liye hai jo apke application ke prakshepan ki suchana milne ke liye aatur hai.



Shiksha ke dvara prachar kare

Apne gyaan ko duniya ke saath bati

Jab ek shikshak Jeopardy ke pratiyogi ko prakat karta hai, tab Alex Trebek Aaksar ye ttipani karte hai ki ye ek “noble profession” hai. Aur wo sahi ha Apne vicharo ko dusaro ke saath batna apke liye sabse aachi aur puraskrit baat hai. Agar jo vishay aap padha rahe hai vahi aapka application hai to apke dugune udeshya pure hote hai. Aap apne samaj ko kuch aisa wapasde sakte ho jo apke liye hitkaari ho jiske saath hi apko anavaran vrudhi me saiyog mile.

Shiksha hi ek aisa sidha raasta hai jo apke vrudhi ke tacnic me madat kar sakta hai – aur saari duniya ke saamane ,tumhare utpadan ko naam de. Usse vikriya karne ke bajaye “uttpadan ko kharid lo” au raise mulyavaan karya karne se logo ka dhayan tum pe badhega. Wo sakaratmak banata hai jisr paramparik vigyapan se mel nahi hota. Jo log shikshit hai vahi tumhara prachar kar sakte hai.

Shiksha kai darje se prapt ho sakti hai.Kai tarha ke tips aur trick hai jo log dusro ke saath batna chahte hai.Kisi bhi samelan me bolo,intazaar karo milne ka aur phirswagat karo uun upasthit logo ka. Apne karya-shala ko is traha sesanchalitkaro ki jigyasuo ko usse prerna mile aur vo ussi ke bare me baate kare.Prakashan ke shashtvkaar kare.Aise lekh likhen jo apkolaabh-dayak jaankaripradan kare.Aur kitabien likhen:)

Apne itihaas ke Yellow Fade Technique ko udhaaran ke tor pe le sak te ho, saksham roop se jis tarike ki humne khoj ki hai uss ke karan haal hi shetra me badlaav aaya hai. Humne iske bare me Signal vs. Noise me likha hai. Is sthithi me humne hazaaro ki sankya me vichar prapt hue(to this day it’s doing huge traffic)

Prahari sthan ne shiksha aur vigyapan sambhandhit kaya kiye hai. Hume uun logo se sekh leni chhiye jo hamare utpadano ko istamal nahi kar rahe hai, lekin usske khamiyo ke bare me hame baata rahe hai. Ek aur udharan: Ruby on rails ke vikas ke waqt, hamne apni sanrachna ko open source banane ka nirnay liya. Vo ek samajdar nirnay tha. Hamne kuch aisi chije jaise shubhkamnayen, apne dal ki pehchan, jaruri pratipushti,apne samaj ko vapas di aur hamain puri duniya ke karyadeshakon se yogdaan aur sahayta mili.

Kisi ko shiksha dena ek accha karm hai. Tum isske dwara unnati ki aur hi badhoge. Tumhe dusaro ki madat karni chahiye. Aisa karne se tumhe accha protsahan milega.Jisse tum kuch aatkrushta ka aanand uttha paoge. Aisa apke pas kya jo duniya jannata chahti hai?

Aage se bhugtaan kijiye

Articles aur tips vibhag hamari site ke sab se jyada prachlit vibhagome se hai. Email marketing ke bare me hamari jankari anya logo ko dene se yah sunischit hot hai ki hamare grahak hamare software me se adhiktam paate hai. Yadi aap aap unke grahakoko jyada behtar seva pradaan karte hai, to unko jyada vyapar milne ki sambhavna hai, jo hamare liye bhi jyada vyapar dene vali baat banti hai, is tarah se sab ko fayda hi fayda hai.

Hamari jankari ko mukta rup se baantne se udyog me ek nishnat ke rup me hamari sthiti majboot banana me bhi madad mili hai aur vartman grahako ke saath bhi hamare sambandh jyada majboot bane hai. Wah jante hai ki ham kam ki gunvatta ke bare me dhyan rakhte hai. Antme, hame search engines aur bloggers , jo hamare articles unke readers ke saath baantate hai unse dher sare bhavi grahak milte hai. Yah wah log hai jinhone hamare software ke bare me kabhi suna nahi hota, yadi hamne wah article nahi likha hota.

—David Greiner, founder, Campaign Monitor


Pralobhan ke lakshan

Wo lalait hai dusro ki seva karne ke liye.

Apne application ko naye or dilchasb karne ki jarurat hai. “Pralobhan ke lakshan” ke liye ek vishesh dal saneh ko chabakar samajh per thokta hai.thik hai, Apko bure samdharmi tarike ke log milenge likin un logo se aapoko naye bindu bhi milege.

Jaise ki, Ruby on Rails ka prayog karne se ek naye platform ka vikas hota hai, Jise hum logo ko Basecamp ki taraf ek unnat sheel samajh ko aakarshit kar sakte hai.

Hum apne application me ek Ajax tatva ka prayog karte hai jise hum aane wali badha ko dur kar sake.Aue led to Business 2.0 magazine naming 37signals a “key player in Ajax” alongside big names like Google, Yahoo, Microsoft,and Amazon.

Dusara udharan: Bloggers Basecamps RSS sahyog per nazar rakhte hai joki RSS ka pehela vyavsahik udharan tha. iCall ekikaran, chote prealobhan ka dikhai dena .veyvastha ko ek ton Mac se judi sabhi site mili jinka application me kabhi koi vivran hi nahi tha.

Software ka ekikaran karne ke liye choti toil ne kuch naye vicharnikadam uttaye. Jab ki badi sanshao ne nookashai logo ke saath soda kar ke rasta nikalna chaha, Isse tumhe jald hi naye vichar milenge or tumhe prayog karne me dhayan doge.

Apni tacniki ka prachar karne ke liye tum ek prabhav-shai tarike se prayatan karoge aur apni badho ko dur karne ka sabse aasan tarika banaoge. Wo kahenge ki kisi navintam agyat tacnico ko jodne se pehele usske bare me janna chahiye, agar tum ussme kuch naya jod rahe ho aur jodne yogya hai ,aage badho or tumare vishesh sanghtan ke liye dilchasp hai to usse ujjagar karo.

Riding the hype coattails of the technology du jour is an effective and cheap way to build your buzz. That said, don't go adding the latest obscure technology just to gain some notice. But if you are using something new or noteworthy, go ahead and spotlight it for special interest groups.



Aapne abhilekhan ki disha nishchit kare

Ek vyashtya tarike se aapne abhilekhan ka adhayan kare

Aapko ye janana zaroori hai ki aapke bare mein log kya baat karte hain.Aap aapne abhilekhan ko jache aur pata lagaye ki aapke marg mein bagha kahan se utpanya ho rahei hai.Yo kaun log hain jo aapse jude hue hain?Yo kaun log hain jo aapke bare mein afaya faila rahe hain?Yo blog jo aapke raste par ankit hain yeh esprakar hain- Technorati, Blogdex, Feedster, Del.icio.us,aur Daypop ?

Un namdo ko dudye aur aapni upasthiti ko darshaye.Un badayo par tipadi karma chod de.Un logo ka dhany baad de aapse jode hui hain.Un logo se poochen agar ye log aapki suchi mein ek vishesh peshgi chahte hain to hi log pahle log ban jaye ge jo janana chahei ge bhavishya mein banana wali chije,samachar etyadi. Anukul saraahana ko sanchit kare aur aapne marg mein aanewali baabhayo ko ek lagah sanchit kare.Aapne ko parikshan mein rakhna ek bahut hi aachhi baat hoti hain aapke application ko aurbhi bahtar karne ke liye jab tak koi thisara vyakti aap par vishvashya karma suroor nahin kar deta dusare vyaktiyo ke bajaye.

Agar aapki tipadi nakaratmak bhi hoti hain,phir bhi aap unpar dhyan dena chahiye. Es se yeh dikhayi dega ki aap unpar dhyan de rahe hain.Sabhi samiksha par vicharniya jawab dena chahiye. Jaise ki:”Hum punarniveshan ki sarahna karte hain likin hum waisa nahin karte hain kyuki”ya”Aap ek achha bindu uthate hain aur hum us par kam bhi kar rahe hain.”Hum aapki alochnayo ko aur bhi lachila banate hain aur aapne utpadan ko ek manav chahere ko lagat hain. Yeh aashcharchakit hai ki kitne hi vicharniya tipadi ek blog ko kaise vyapt niratmak sochwale aur hamari khamiya nikalne wale bhi hamari suchi mein shamil ho jayege.



Inline Upsell

Application mein naye aavsharo ko lane ke liye badava de

Hum sabhi jante hain ki ek bazar tarike se kis tarah baat karte hain.Likin hamara utpad bikna bandh nahin ho jata. Yadapi hamara mulya bahut hi jyada hota hain,hume bhoolna nahin chahiye aapne aavsharo ko aapne utpadan mein jodne keliye.

Unhe baatana chahiye ki hum sabhi badayo ko hata rahe hain yadi yo hume baatate hain.Jaise ki,Basecamp se tum koi bhi dastavej sanchit nahin kar sakte agar aapke paas muft khata hai.Jab koi bhi dastavesh ko sanchit karma chahta hai to hum use vapas kar dete hain.Hum use baatate hain ki aap dastaves kyu sanchit nahin kar sakte aur unko utsahan dete hain ki sanskaran ke roop mein sanchit kare aur baatate hain ki yeh tarika kyu aachha hai.Bilkul thik esi tareke se hum aapne grahako ko baatate hain ki uchchya shidei ki khate ko sangrahit kare jab yo aapne nirdharit yojnayo par hite hain.

Humare moojuda grahak hi humari vikraya ka aachcha sadhan hain.un logo par dubara prayatnan karne mein koim bhi sharm nahin karni chahiye jo ki humara utpadan pahle se utpadan istemal kar rahe hain aur hamare bare mein pahle se jante hain.



Name Hook

Aapne application ko naam de taki use yaad rakhne mein aasan rahe

Bahut se log hamesha yeh galti karte hai ki apne application ka naam sanshipt me na de. Koi bhi naam lene se dare mat, jo sajeev dhang se aap ke uddesh ko parapurn kare.Jo ki hamesha ek mukhya bhoomika nibhate hain,nabhoolne wala naam.Pariyojna Prabhandhan Kendra ya ProjectExpress ke bajaye Basecamp jaisa naam dena bahut hi aachcha rahega. CollaborEdit ke bajaye Writeboard bahtar rahega.

Es ke saath, hume aapni toli ya Aayog ko samne nahi lana chahiye aapni prakiriya ke naam karan mein. Yo naam chune jo ki chota hai,aasani se liya ja sake,aur yaad rahe aur yo humari rojn marra mein aasani se liya ja sake.

Aur aap aapna pasina mat bahe yadi aap aapne application ke liye satik naam nahi rakh sakte jo aap karma chahte hain.Aap hamesha sajnsheel rahiye aur kuch aatiriktya aaksharo ke paas mein rahiye. e.g. backpackit.com or camp.renow.com).

Saralta kam karti hai

Kya tech udyog ko yah khayal nahi aata ki saral, swyam spasht naaam antme unke liye laabhdayi honge?Wah job hi uski jayda bikri karenge, kyunki wah udhdhat engineers ki ek toil dwara unko high-tech club se bahar rakha jata hai aisa sochnewale grahak ko darayenge nahi. Technology bhi tvara se logo ke dimag me aa jaayegi. Nayi product ka nirupan karna asaan ho jayega, uska istemal karna asaan ho jayega aur uska kraya karna bhi asaan ho jayega – uska matlab company ke liye vikraya me asaani ho jayegi.

—David Pogue, columnist, New York Times (from What's in a Product Name?)


Samarthan chapter 14

Dard mahshoos karna

Jo diwal pragati aur samarthan ke beech mein aati hain unhe garage

Ek Vyaparik bhojnalya mein, un logo mein zameen aasaman ka antar hain jo Log ashoeigharmein karte hain aur jo log grahako ke saath sauda karte Hain. Dono pacho ko samajna aur sahanbhootein dena bhi zarure hai Eshi liye cooking school aur bhojnalya ke chefs aapne age baura rakhte hain taki yo grahko ke saath batcheet kare aur pata lagaye ki unhe kya chahiye.

Bahut se software banana wale thik esie tarah ka prabhdaan rakhte hain. Thik esie tarah ek roopkar aur programmers bhi ‘kitchen’mein karya karte hain jab ki samarthak grahako ko samalte hain.Durbhagya bas software chefs sunte nahin hain ke unke grahak vastav ein kya chahte hain. Aapne utpadan ko aor shaktishali aur uski khamiyo ki jankari ke liye hame grahko ko sunna chahiye tabhi es pareshani ka hal hoga.

Hal? Aapne grahko aur roopar toil ke bech kabhi diwar na banana de. Ese liye hain grahak samarthan sevayin hain kise se nahin karane chahiye. Aapne aap karo kyuki tum aur tum hari toil janti hain kit um hare grahak kya kah raha hai.jab tumhara grahak uttejit hota hai,to tumhe uske bare mein janana chahiye.tumhe uski areshaniyo ko sunana chahiye. Tumhe usko chidana nahin chahiye.

37signal par,hamare sabhi samartak vyaktigat un logo ko email ke dwara jawab dete hain jinhone ye utpadya banaya hai.Kyu?sabse pahle,taki hamin aapne grahko se accha samarthan mile. Hamare grahko ko sidha jawab unke dimak se milta hai jisne ye application banaya hai.Aisa karne se hum un logo se sidhe jude rahte hai jo hamara utpad prayog kar rahe hai aur yo job hi pareshaniyao ka samna kar rahe hai.jab yo nirash hote hai ,hum unhe nirash karte hai.hum kahte hai “hum aap ka dard mahshush karte hai”kya aisa hum karte hai.

Humare visheshagya aap ki pareshaniyo ko door karne ka prayatn turant karte hai.lekin shurooat mein awaj ek saman nahin rahtie. Tumhe aapne aur grahak ki sachhi awaj ke beech ki pareshaniyo ko door karma haga.

Humare aage wale aapna kam karte rahe hai.Ab age bhado.tumhe chef ke karye ke saath baire ka kam bhi karma hai.aapne grahkyo ke email pado, unki pareshaniyo ko samjho, unke vichar suno aur un se kuch seekh lo.

Middle Man ko nikal dijiye

Mahad rup se Cmpaign Monitor ka sabhi vikas, sahay aur marketing do logo se hi chalta hai. Yadi ham ko team badhane ki nobat aa bhi gayi to, ham vikas se sahay ko alag nahi karenge. Har binati ke upar vyaktigat rup se dhyan dekar, ham apne aapko grahk ke pairome bethne ke liye baddh karte hai aur unke najariye se sab chize dekhte hai.

Aapke grahk ko sirf uski kya jaroorat hai wah nahi kintu use kyun kuch chahiye yah samajana mahtvpurn hai.Ham kuch kis tarah se design karte hai is baat par yah tallukaat ka sidha asar padta hai. Middle man ko nikal dijiye. Jab aapke kaan vastavikta se utne najdik honge tab unko jo chahiye wah grahk ko dena kafi saral ho jayega.

Maine yah vyavstha ki kai logo ke saath charcha ki hai aur pratibhaav yah raha hai ki” kya aapko aapki sahayta ke liye kisi junior ko rakhna nahi chahiye?” Apne aapko apne grahk ki jagah rakhiye. Yadi aap aapke swad anusaar khana pakana chahenge to kya aap kisi dusre se puchhenge?

—David Greiner, founder, Campaign Monitor


Koi Prashikshan nahi

Online saheta aur FAQs taki aapke utpadan ko kisi vyakti gat ya kisi prashikshan ki jrurat na ho

Aap ko YAHOO ya GOOGLE ya AMAZON ko vyaktigat upyog nahin karna pade ga.To aap koi aisa upkard kyu nahin banate jise vyati visheshye ki jaroorat na pade? Aisa upkard banana ka prayatan kare jis mein prashikshan ki jaroorat na ho.

Aap aisa kaise kare ge? Jaisa ke humne pahle bhi bataya hai,aap suruaat mein sabhichijo ko bahut hi halke se li.ye aap ke appilication ko kam jatheel kar dega,us pareshani es nikalne ki liye aap ko kam logo ki madad lini pade gi.Yadyapi, aap ke liye ye achhca samarthan hoga ki aap inline ke jariye aur FAQs ke dwara aapni vyakulta ko door kar sake ge..

Udharan ke liye,hum logo ko parde ke dwara sahi samarthan dete hai, hum logo ko Basecamp par nishaano ko sanchit karne ki liye aagya dete hai. Jo log pahle se pareshaniyo ka anubhav kar chuke hai yo hamesha aapne purane nishano dekhate hai jo ki brower _chacing ke dwara ek vivad ban gaya hai.aapne nishaano ko jama karne se pahkle ke kshetra ko, humne ek tarah ke madhyam se joda hai jo hamare grahak ko naye nishaano ko pahle dekhne par majboor kare ga unhi sanchit karne se pahle.Aisa kar ne se pahle ,hum eek din 5 email mile ge unki pareshaniyo ke bare mein.Aab hume aisa kuch nahin milta.



Turant jawab

Aap ki prathmikta ye hai ki sahyogik prashno ko sabse pahle hal karma hoga

Grahak aap par nazar jabhi dale gi jab aap unke prashano ka jawab turant dege.Yo hamesha un jawab ko prayog mein late hain jo kai dino pahle pradarshit hui the aap aapne tulna aapne pratidwavdhi se kar sakte hain unhe sedhe vicharniya jawab de kar. Vyavsahikya ghanto ke dauran,hum unke 90% emails ka jawab dete hain aur prathmikta dete hain ki 90 minute mein ya adhe ghante mein unki prathana ko pura kar dei.Aur log aisa pasand karte hain.

Yadhyapi aap ke paas sahi jawab nahin hota hain ,aap kuch bhi kah sakte hain.Aap imandari ke dwara aur khule swabhav se achhayei ko bhi khareed sakte hain aapni hazir jawabee ke dwara.Agar aap se koi kisi mudde ke bare mein shikayat karta hai jo ki turant nahin suljhaya nahin ja sakta, to unhe kuch es tarah se kahna chahiye”hum aap ki baat sun rahe hain aur hum us par bhavishaya mein kam karege”.ye ek achha tareka hoga us uttejna janak niatmkya parishtiti ko rok ne ke like.

Grahko ko uchit nirdeshan aur hum uttejna se nirmam tarike se unhe turant jawab dete hain bilkul sedhi tarah se.

Bahut logo ka lashkar

Sirf tin developers ki teamkaise koi navin product taiyar kar sakti hai aur badi badi compnayoke saath safaltpurvak spardha kar sakti hai? Uska jawab kai logo ka lascar kahada karna hai.

Pehle hi din se yah yaad rakhe ki aapke grahak aapki sab se badi daulat hai aur aapki lambe arse ki safalta ke liye wah sampoorn mahtvpurn hai, isliye aapke upbhokta ke samudaya ko shahi thnag se rakhe. Bade logo ke saath spardha karne ka upay chhoti mshuruaat karna hai aur aapke sabhi grahako par dhyan dena hai.

Aapke grahak hi aapko sab se pehle kis bug ke bare me batayenge, wahi log aapko jo jaroorate puri nahi ki gayi hai uske bare me sab se pehle batayenge aur aapke pratam grahak hi aapka zanda lehrayenge aur aapka sandesh felayenge.

Iska matlab yah nahi hai ki shuruaat se hi aapki product sampooran honi chahiye. Usse taddan viprit, pehle release karo aur bar bar karo.Halanki, jab aapke grahak bugs ka samana kare, yah nuschit kare ki unko turant hi aabhar ki bhavna ke saath jawab bheja jaye.

Grahak aapki product sampoorn hone ki apeksha nahi rakhte aur wah yah bhi apeksha nahi rakhte ki uski sabhi vishishtao ka amal kiya jayega. Haklanki, grahak yah apeksha rakhte hai ki aap unki baat sun rahe ho aur aap un par dhyan rakh rahe ho uski swikruti chahiye, isliye, yah darshayie ki aap dhyan rakhte hai. Yah ek esa kshetra hai jaha badi badi compnaya ki sthiti achchi nahi ahi, isliye samudayik bhavna turant hi panape.

Blinklist me harek grahak ke email ka jawab diya jata hai, aur wah bhi samanya taur pe pehle ghante me hi( albatt wah vakt sone ka nahi ho tab ). Hamare yahan online forum bhi hai aur ham yah sunischit karte hai ki harek post aur tippani ki swikruti di jaye.

Itni hi mahtvpurn baat yah hai ki, hamare sabhi developers hamre grahak ke pratibhaav paate hai aur wah log online charcha forum me sakriya rup se sammilit hote hai.Is tarah se, ham dhire dhire , kintu nischit rup se ek sakriya aur vafadar BlinkList samuday ka nirman kar rahe hai.

—Michael Reining, co-founder, MindValley & Blinklist


Kada pyar

Hum aapne grahko ko na nahin kah sakte

Jab yo ek prathana ke roop mein hotei hain,jab grahak hamesha sahi hani hota.Agar hum grahak ki pratek chijo ko jod de to humara utpad koi bhi nahin lega.

Agar hum grahak ki sahi chahto ko pura karte hai to,Basecamp mein hona chahiye:vyapak samay ,vyapak ishtehar, vyvpak milne ka karkram,vyapak niyamawali,vyapak surakshatmak padhati,vyapak sandesh,vyapak tareke aur vyapak job hi tum soch sakte ho.

Eske baad bhi #1 prathana jo grahko ki hoti hai Bsecamp ke sarvekshan mein asani ke tarh hi rahti hain.

Yaha dusra bhi tarika hai: kuch pareshaniyo ,jo hum ne nirdhne kiya haiIE5 jo humare utpadan mein sahyog nahin kartei.yeh bazaar ka 7% hisa tha jo hum likh chuke hain. Likin hum ne nirdhaye liya hai jo baki 93% humare liye bahut jyada jaroori hai.Bugs nirdharit karma aur Ie5 ko prayog karma jo humare liye samay barbaad karne ke barrabar hai.Hum sabh ke liye bahtar utpad nahin bana sakte.

Ek software utpadn sansthamein tum ek chhanne ka kam karte ho.Sabhi log ,sabhi ke liye sahi jawab dete hain.Hum sabhi prathanayo ko sunte hain likin grahak hamesha sahi nahin hote. Ek samay ayega ki jab tum kuch logo ko piss karo ge.

Esi se juda hua, ek najuk samay ho ga jab software ka utpadan karne wale sasthan aapke utpadan ko pasand karege.Aur aap aapna utpadan pasand nahin karege agar ye utpadan vishaya vastu se bhara hua hoga.Dusra tarika ye hai ki aap aapne grahak ki prathana ka vishlishan karte hain to likin aap soch te hain ki ye jaroori hain hai.



Uttam tarike

Aashan tarike degi aur battein jo grahko ko saheta

Tarike aur web-base se grahko ko unke prashano ka jawab dena ek uttam tarika hai .Aisa karne se hum madhaymik vyakti ko door kar dete hain- kewal tum –tum ek khule tarike se grahak se sampark karte ho aur aapna samay bachate ho.

Hamare upkaran ke tariye, grahak hume tarike,prathana,kahaniya,salah aur bhi bahut kuch.samay-samay par hum kuch sahayko ke dwara suchit karte hain likin hum unko suchit karte hain ki ek dusre ki sahta se aur hamare utpadan ke aunbhav se parichit karte rahei.

Aap ashcharya chakit hoge ki log ek dusare ki kis



Aapne vichar pradarshit karna

Sab jagah se kharab samachar mile

Agar kuch bhi galat ho jaye, to logo ko batayein. Agar unhone use pehle baar me na dekha ho tabhi.

Udaharan ke taur pe, Buniyadi sivir hatotsa ho gaya tha kuch skhono ke liye madhratri me. 99% grahako ko kabhi bhi pata nahi chala, of our customers never knew, lekin hamne phir bhi prashit kiya "anupekshit downtime" ka suchna patra sabhi buniyadi sivir chitthe ko. Hamne socha hamare grahak ye saab janne ke adhikari hai.

Yaha ek namuna hai jo ham prashit karte hai jabhi kuch galat ho jata hai. Ham kshama chahte hai subhah ke downtime ke liye. Hamne kathiniyon ko nischit kar liya hai aur ham sahi kadam le rahe hai ye nischit karne ke liye ke aisa dubara na ho. Dhanyavad apke dhairya ke liye, aur phir hum maafi cahate hai downtime ke liye"

Jitna ho sake utna khule, imandar aur pardarshi bane. Koi bhed na rakhe nahi to kisi ko ghumaye. Ek suchit grahak apka sabse accha grahak hota hai.Iske sath hi apko ye bhi pata chalega ki jyadatar apke “screwups” se grahako ke dimag me utna bhi bura asar nahi pada. Grahak jyadatar khush hote hai aur hame thoda sa sweshan karma dete hai jab tak hum unse imandar rehte hai.

Ek tippani samachar vitran karne ke liye, accha ya bura. Jab koi buri khabar ho to use turant hi sabke samne kar do. Jabki acchi khabar ko dhire dhire bade hi acche dhang se pesh karna cahiye. Agar aap acche sihran ko lamba khich sakte ho to khiche.

Shighragame, Pratyaskh aur imandar bane.

Ye thoda ajib lag raha hoga, lekin sabse behtar abhiyog paridrashya jab company khud hi bura samachar pradarshit karti hai. Ye ek agrasakriya hai aur ye apki company ko nirbal aur bachav wali sthiti se bacha sakti hai.

—Greg Sherwin, Vice President of Application Technology, CNET, and Emily Avila, Principal, Calypso Communications (from A Primer for Crisis PR)


AARMBH KE BAADchapter 15

One Month Tuneup

Aarambh ke 30 din baad ek pramukh sudhar jaari kiya gaya.

Sudhar ke liye turant uttaya gaya kadam bal pradarshit karta hai. Ye batata hai ki tum kitane dhyanpurvak sunte ho. Aur ye saabit hota hai ki aap ke paas kaafi karamat hai.ye aapko dusari baar sanket deti hai.ye nipurn punah prarambhikh pushti karata hai.ye aapko kuch kehane ko deta hai or dusaro ko sochane ko deta hai.

Turant aate hui sudhar ke bare me jaankar tumhara Kendra bintu aarambh se pehele hi atyant mehetvapurn hoga. Kathin paristhitiyo me kuch naya karne ke bajaye, tum sab se metvapurn bhag ko sudharne ki suruvat karo. Phir appne “roop-rang ko prakat kao” tab tum appne guun ko duniya ke samne rakh paaoge. Ek baar ye paar ho jaye phir tumhe grahak ki pratipushti prapt hogi aur tum jaan paoge ki tumhe aage kis shetr me sudhar karma hai.

Is chote se kadam ne backpack ke saath accha karya kiya. Hum ne pehele apne uttpad ko aarambh kira tha aur phir, kuch haffto baad handhelds or taggings ke liye backpack mobile jese visheshtaye joodi gai, kyuki yahi chije humare grahko ne hume kahi thi or jo unki jarurat thi.



Keep the good post coming

Apne utpadan ko satark dikhane ke liye kisi jaari utpadan ko viksit kare blog post launch.

Aarambh karne ke baad rukiye mat.ek hi karya me nitya saksham ho kar apne utpadan ko ek vastavikta pradan karo.(kam se kam hafte meek baar,ya phir jitni baar ho sake).

Samalit kary:

Blog apko astitwan hi nahi balki apki company ko aur bhi achaa banati hai.Apne niji aur sahchar bhvnao se mat dariye. Choti toil ko kabhi kabhi mehesus hota hai ki unhe apne dhwani badhane aur ativad anubhav dikhne ki jaqrurat hai. Ye kuch Nepoleon complex ka prakaran roop hai.Chote dikhne par ghbraiye mat. Apne grahak ko khushi se hakikat batani chahiye.

Yah jivant hai

Bar bar update kiya gaya product blog , webapp sakriya vikas ke swarup me hone ka shreshtha nirdeshak hai, aur product ke prati logo me prem hai aur ghar me bhi diya jal raha hai.Ek chhod diya gaya product blog , tyag di gayi product ka sanket hai aur yah batata hai ki jo log prabandh kar rahe hai wah so rahe hai.

Aapke product blog par aapke upbhoktao ke saath baatchit jari rakhe, aur aap jo suchna ka adaan pradaan kar rahe ho iske bare me pardarshi aur udar rahe. Aapki company ke daeshan ko prajvlit hone dijiye. Pratisparshiyo ke saath mukta rup se samprak aur charch banaye rakhe. Aane wali vishishta ka nirdesh de aur pratibhaav ke liye tippani mukt rakhe.

Ek jivant product wah hai jo uske upbhokta ke saath baat kar rahi ho aur unki baar sun rahi ho. Bar bar update kiya gaya product blog pardarshita ko, samudayik bahvna ko aur aapki product ke prati vafadari ko protsahit karta hai. Uske atirikt aapko prasidhdhi bonus ke rup me milti hai.

Lifehacker me editor ke rup me , main wwebapps ke product blog scan karta tha. Muje Google, Flickr, Yahoo, delicious and 37 signals jaise product blogs hamesha hi pasand hai. Kahi se bhi ek tarfa akhbari yaadi bhejne wale aur apne upbhokta aur chahako ke saath mukta baat chit nahi rakhnewale webapps se muje aise blogs kahi jyada pasand hai.

—Gina Trapani, web developer and editor of Lifehacker, the productivity and software guide


Better, Not Beta

“Beta” ko bali ke bakre ki taraha istemal mat karo.

In dino ye mehesus hota hai ke sari cheze beta ke sthan par hamesha ke liye hai. That’s a cop out.Anantkaalin beta ka charan grahak ko ye batati hai ki wo kisi bhi utpadan ko sampurn karne ka dabav nahi hai.Wo keheta hai ki “iska prayog karo”, parantu agar vo nipurn na ho, to uss me hamari galti nahi hai.

Beta apke paise grahak tak pahuchata hai.Agar Apne prkashan ko lekar aap ko apne pe hi bharosa nahi hai to aap kaise ummid kar sakte hai ki logo ko bharosa hoga? Asarvajenik beta thik hai, Sarvajenik beta bekar hai.Agar vo logo ke istemal ke liye aadarsh nahi hai to use logo ko na de.

Apne utpad ko purnata tak pahuchne ki raah na dekhen. Ye nahi hone wala.Apne prkashan ki jimmedari uttaiye. Usse prakashit kijiye. Varrna aap sirf bahana bana rahe hai.

Beta nirartahk hai

Aisi samasyao ke liye Google jaise logo par dish diya jata hai.Ab upbhokta developers ke samuh dwara talimbadhdha ho gaye hain aur mante hai ki “beta” kuch matlab nahi hai.

—Mary Hodder, information architect and interaction designer (from The Definition of Beta)

Sabhi samay ke liye

Kya sirf main hi hu ya ham sabhi , pure vakt ke liye beta me hain?

—Jim Coudal, founder, Coudal Partners


Sari galtiya ek jesi nahi hoti

Apni galtiyo ko Prarthmikta ke aadhar per rakhen(Aur kuch ko nazar andazz kar do).

Sirf isliye kyuki tumne apne utpadan ke galtiyo ko dundh liya,Iska matlab ye nahi kit um khalbali machao. Har software me galti nahi hoti – ye jindagi ki hakiqat hai.

Har ek galti ko ussi shan thik karne ki jarurat nahi. Bahut si galti ya pareshaan karti hai, Barbad nahi. Pareshaniyo ko thode samey ke liye dur kar sakti hai. Galtiyo ka parinaam ye hai ki “vo kabhi sahi nahi hoti”agar koi bug apki mahitisampot ko nasht karta hai to usse swabhvik sthiti se aprakat kar dena chahiye. Agar koi bug apke database ko nasht, Halaki apko tatkalik nirdharikt karma hai.

Apni galtiyo ko prarthmikta ke aadhar per rakhen. Kitne log usse prabhavit hot hai? Kitni buri hai ye samasya? Kya ye bug tatkaalik dhyan ke layak hai Ya phir praktisha me hai? Tum foran kya sudhar kar sakte ho jo vishal tadat me bada prabhav kar sake? Kbhi kabar nirdahrit kiya bug se jyada mehetvapurn hota hai naye visheshtao ko jodna.

Iske saat hi apne charo aur ek bhey ka nirmaan mat kijiye. Bugs hotte hai. Lagatar kisi pe aarop mat lagao. Akirkar tumhe aisa vatavaran chahiye jo bugs ko kaalin ke andar dhakhele bajaaye khule aam usska varnan kare.

Aur smaran kijiye humne apko sachai ke mehetava ke bare me kaha tha. Agar grahak bugs ko le kar shikayar karta hai, to immadari se saamna kare. Unsse kaho ki tumne unnki shikayat darrge kar li hai,aur tum usspe amal kar rahe ho. Agar usske prati karya ucchit nahi ho raha ho to, unnhe smjhiye ki aap uss utpadan pe jyada dhayan de rahe hai jo vishal tadat ke logo ko prabhavit kar raha hai.pramanikta shreshth neeti hai.



Ride Out the Storm

Wait until knee-jerk reactions to changes die down before taking action

When you rock the boat, there will be waves. Jab aap nayi visheshtayen laagu karenge, ya neeti badlenge, ya kuch nikal denge, knee-jerk reactions honge, jo kayi baar nakaratmak ho sakte hain.

Bhaybit na hone ki koshish karain ya phir javab me vastuyen jaldi se badal dain. Shuruat me manobhavit honge. Par agar ap is prathamakshar 24-48 ghante nikaal lainge, to phir sab samanya ho jayega. Kayi log kuch jaldi hi tatha jo unhone laagu kiya hai, use istemal karne se pehle hi, pratikriya dikhana shuru kar dete hain. To thoda waqt nikal jane dain aur tab tak kuch na karain. Iske baad hi aap ek suvivechit jawab depayenge.

Aur ek chij hamesha yaad rakhen ke nakaratmak pratikriyaen, sakaratmak pratikriyaon se jyada kamak hoti hain. Balki aapko hamesha nakaratmak pratikriyaen pehle dikhengi, jabki jyadatar log us badlav se khush honge. Hamesha dhyan rakhain, ke kahin aap bhul se aavashyak par vivaadaspad nirnay ko hata na dain.



Keep Up With the Joneses

Subscribe to news feeds about your competitors

Apne aur apne pratispardi ke utpaad ke samachar mangayen (apne pratispardi ki niti ko jaanne me samajdari hai). PubSub, Technorati, Feedster vah anya sevaon ka labh uthayen. RSS se, hamesha badalti jaankari aap tak pahonchti rahegi.



Beware the Bloat Monster

More mature doesn't have to mean more complicated

Jaise jaise vastuyen pragati karein, vaise vaise vikasit hone se na darain. Vikasikta lubhavni hogi. Par aisa nahi hona chahiye. Aisa jaruri nahi hai ke jaise jaise kuch chij purani vah paripakva ho to uske saath saath vo pechida bhi bane.

You don't have to become an outer space pen that writes upside down. Sometimes it's ok to just be a pencil. You don't need to be a swiss-army knife. You can just be a screwdriver. You don't need to build a diving watch that's safe at 5,000 meters if your customers are land-lovers who just want to know what the time is.

Sirf badne ki khatir na badein. That’s how apps get bloated.

Naye ka matlab hamesha sudhar nahi hota. Kayi baar ek utpaad to vaise hi rehne dena chahiya.

Paramparik desktop based software se Web-based software ka prayog karne me Yahi ek sabse bada labh hai. Desktop software banana vale jaise Adobe, Intuit, and Microsoft ko har saal naye sanskaran bechne padte hain. Aur kyunki vo saman sanskaran aapko nahi bech sakte, unhain naye vyashihtayon ka kharch ka kaaran dena padta hai. Vahin se bloat shuru hota hai.

Kyunki web based software pramanikaran pe chalte hain, log is seva ka labh uthane ke liye ek maasik raashi bharte hain. You don’t need to keep upselling them by adding more and more and more, you just need to provide an ongoing valuable service.



Go With the Flow

Be open to new paths and changes in direction

Part of the beauty of a web app is its fluidity. You don’t wrap it up in a box, ship it, and then wait years for the next release. Aap use istemal karte hue, thik kar sakte hain aur badal bhi sakte hain. Ek chij Samajh kar chalen, ke aapka maulik vichar sabse accha ho, vo jaruri nahi hai.

Ab Flickr ko hi le lijiye. Vo ek multiplayer game ki tarah shuru hui thi jiska naam The Game Neverending tha. Its creators soon realized the photo-sharing aspect of the game was a more plausible product than the game itself (which was eventually shelved). Apni bhul to svikarne ko aur disha badalne ko taiyar rahen.

Surfer baniye. Samudra dekhiye. Kaha pe badi badi lehare tootati hai wah dekhiye aur uske anusaar anukulan kijiye.



Nishkarsh chapter 16

Apane engines ki shuruat kere

Done!

Thik hai, aapane use kar liya.aasha hai ki aap apani application ke sath vastavik hone ke liye taiyar hai. Sahi me waha kamase kam sansadhano ke sath mahan software babane ka koi behatar samay nahi hai. Sahi vichar, lagaav,samay aur kshamata ke sath aakash hi aapki sima hai.

Kuch antim vichar:

Karyanavayan

Har koi pustak padh sakta hai. Har koi vichar prastut kar sakta hai. Har ek ka koi pehchan wala web-designer ho sakta hai. Har koi blog ki rachana kar sakta hai. Har koi kutlekhan ko todane ke liye kisiko kaam par rakh sakta hai.

Aapke aur dusare sabhi ke bhich me antar yehi hai ki aap kitana accha karyanvayan karate hai. Safalata mahan karyanvayan ke baare me hai.

Software ke liye, usaka matalab hai ki dher sari chijo ko sahi karana. Aap sirf acchi likhai par santusht nahi ho sakte agar aap wado ko nibhane me nakaam hote hai. Saaf antrafalk abhikalpana sakar nahi hogi agar aapka kutlekhan galatiyo se bhapur hai. Mahan application ka bhi matlab nahi hai agar aapka prachar sahi nahi hai, matalab usake baare me kisi ko bhi pata nahi hoga. Safalata pane ke liye aapko in sabhi tatvo ko ek sath milana padega.

Santulan rakhana isaki chhabi hai. Aap agar kisi bhi disha me bahut door tak jaate hai to aap nishfalata ki aur ja rahe hai. Nirantar aapki kamjor kadiyo ka dhyan rakkhie aur un par tab tak dhyan kendrit karie jab tak woh sahi nahi ho jati.

Log

Is baat par baar-baar jor dalana sahi hai ki: safal web-application rachana ke sabase avashyak tatva hai usase jude hue log. Mantras, epicenter design, less software, aur dusare sare sundar vicharo ka utana matalab nahi banata agar aapke paas unke anukalan ke liye sahi log nahi hai.

Aapko aise log chahiye jinhe unke karya se lagaav ho. Log jo sahi rup se apani rachana ka mulya karate hai-aur use sahime rachana manate hai. Log jo apane kayra ka garva karate hai, to usame aapko dyan dena nahi padata, kyuki usame accha inaam milata hi hai. Log jo mahiti ke liye dusaro ke mukabale 95% bhi mehanat karate hai, woh faayde ko nahi jaanate.log jo kuch mahan banana chahate hai aur kabhi usase samjhauta nahi karenge. Log jinhe logo ki jarurat hai.ok, not really that last one but we couldn’t resist throwing a little Streisand into the mix. Har halat me, jab bhi aapko aise log mile, unhe aapne saath hi rakhie. Ant me, aap ke sahkaryakar hi aapki pariyojana ko safal ya nishfal banate hai-aur aapki company ko bhi.

Sirf software se kuch jyaada

Yeh samjana bhi fayademand hai ki, vastavik hone ka adarsh sirf web-application ki rachana par hi laagu nahi hota. Ek baar aapk jude hue vicharo ko swikrut kar lenge, aap unhe har jagah istemal kar sakte hai.

Beshak, vastavik banana mahan software ki rachana karane ke baare me hai. Par use waha therana chahiye usake liye koi karan nahi hai.in vicharo ko swikariye aur unhe apane jiwan ke dusare paheluo me bhi istemal karane ka prayatna karie. Shayad aapko usase badhiya parinam milenge.

Sampark banaye rakhe

Aapke liye Getting Real kis tarah se kam karta hai wah jankari paye. gettingreal@37signals.com par email bhejiye.

Getting Real,upyogita,design aur bhi bahut kuch chizo ke bare me hamare blog Signal vs. Noise(www.37signals.com/svn) ki mulakat lekar, 37 ke latest offerings ke bare me taza jankari rakhiye.

Padhane ke kiye dhanyawad aur Good Luck.



37 signals ke sansadhan



Translation

Thanks to the following translators: DBoost

The rest of the book is not yet translated into this language. Contact us via email if you'd like to help translate. The entire book is available in English.